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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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marketing

Project Management

January 11, 2016

Project Management: Frequently Avoided Questions

In my previous blog, Project Management: Frequently Avoided Questions Part 1, I discussed the challenges one may face when attempting to ask their

Category iconMarketing Strategy Tag iconadministrative,  marketing,  project management

Busniess on computer

October 7, 2015

Common Myths of Digital Marketing

As an ad agency owner, I speak to a number of prospective clients throughout the year.  It’s very common for people to have misconceptions about the

Category iconBusiness to Business Marketing,  Email Marketing,  Marketing Strategy Tag icondabrian marketing,  marketing

Presents wrapped

September 29, 2015

5 Facts that Impact Holiday Shopping Advertising

The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google noted that

Category iconEcommerce & Retail Marketing,  Email Marketing,  Marketing Strategy,  Mobile Marketing Tag icondigital marketing,  marketing

web analytics graph

February 6, 2013

Create Analytics Reports For ALL Key Players

So your organization has decided to delve into the world of digital analytics. You've done your research, talked to countless analytics professionals

Category iconDigital Analytics Tag iconmarketing,  Measurement Planning

August 14, 2012

5 Lessons for Successful Internet Marketing

Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the

Category iconA/B Testing,  Google Analytics,  Marketing Strategy,  Multivariate Testing Tag iconinternet,  marketing,  successful

workspace

June 20, 2012

3 Common Pitfalls in Content Marketing

By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance your

Category iconContent Marketing,  Marketing Strategy Tag iconcontent,  marketing,  pitfalls

taking a picture on smart phone

May 23, 2012

Picture This—The Role of Infographics in Content Marketing

What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below for an example)

Category iconContent Marketing,  Search Engine Optimization (SEO),  Social Media Marketing & Management Tag iconcontent,  infographic,  marketing

February 9, 2012

Data Quality is Essential to Pharmaceutical Marketing Success

Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data

Category iconDigital Analytics,  Email Marketing,  Healthcare & Wellness Tag icondata,  marketing,  pharmaceutical,  quality

September 14, 2011

Five Reasons to Monitor Your Internet Marketing Efforts

Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients of the value

Category iconDigital Analytics Tag iconefforts,  marketing,  monitor

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