DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
In my previous blog, Project Management: Frequently Avoided Questions Part 1, I discussed the challenges one may face when attempting to ask their clients the right questions so that every project may run smoothly. Part 2 will focus on the right questions to ask either your employees or your co-workers so that your team is …
As an ad agency owner, I speak to a number of prospective clients throughout the year. It’s very common for people to have misconceptions about the advertising business but in some cases, these issues are common myths. With that said, below are my replies to common myths to help understand our industry, services, and agreements: …
The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google noted that Holiday shopping, advertising research, and purchasing begins to see more and more upwards momentum beginning in August. Mothers, Fathers, and Brother-in-Laws all alike are searching for “Christmas ideas” and “meaningful gifts.” …
So your organization has decided to delve into the world of digital analytics. You’ve done your research, talked to countless analytics professionals and consultants, and performed the song and dance to gain the support of the decision makers for measuring your campaigns. At this point you may be thinking that you are ready to hit …
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the eight things that the article mentions, but I’ve created a modified list of 5 lessons that applied to internet marketing or digital advertising. Below are my 5 lessons that should …
By now, you’ve probably heard about the benefits that come with incorporating a Content Marketing strategy. The ways content can enhance your business’s marketing mix, how it builds a sense of community with customers, the ways it shows off your expertise—the list goes on and on. Unfortunately, many businesses aren’t utilizing their content to its …
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below for an example) can be found in a variety of places around the web, like on blogs, through some social networks like Pinterest, and on bookmarking sites like StumbleUpon. For the purposes of Internet Marketing, an …
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data quality. These organizations typically have numerous data points such as web analytics, CRM solutions, email marketing platforms, sales information, etc. The challenge is that most of the business units don’t collaborate to …
Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients of the value of monitoring all of their web-based efforts. All-too-often, they will fire back with something along the lines of “Oh, we know how many visits we’re getting to the site.” This statement usually …
