Content Marketing and Inbound Marketing are the same things, right? It’s a question that I often receive from business owners, marketers, and sales executives. Content marketing is associated with being an approach while Inbound marketing is identified as a way of doing business. Content is an important part of inbound marketing but that doesn’t mean …
Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering insight about your target audience. More traffic to your website builds your credibility on the web. It’s important to drive quality traffic that will impact lead generation and sales. Create a Blog …
What is WordPress? WordPress is the most popular and free open source content management system (CMS) in the world. It allows WordPress developers to create websites, blogs, or apps. WordPress offers over 45,000 add-ons known as plugins. These plugins add features such as online stores, mailing lists, analytics and a lot more. What is a …
Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you …
You have a great business that does fantastic work and offers quality products or services. So, why don’t more people know about you? Why isn’t your phone ringing off the hook and your email full? You have a website, that’s enough, right (it’s not)? In order to increase your business’ brand awareness online, you need …
In an era of ever-increasing online interaction, social media is one of the most easily-accessible and useful tools in your business arsenal. While Facebook, Twitter, and Instagram have rightly earned their status as social media heavyweights, you shouldn’t underestimate the power of LinkedIn’s punch when it comes to promoting your business and boosting your sales. …
Healthcare marketing can be very challenging. In fact, many healthcare facilities share the notion that new patient acquisition should mainly stem from referrals. While this certainly can be an effective method, it’s not a sustainable or very trackable method to gage success. To truly grow and expand your facility or practice, you’ll need to invest …
Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users. 13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his new role …
Traditionally, automotive marketing techniques have been rather standard. Car dealers and shops may have bought billboards, ads in the newspaper, and maybe even produced a corny, but fantastic commercial (you’re welcome). Like that commercial, these marketing methods are outdated. Now that we live in a digital world, it’s time for your business to switch gears …
