In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content
How to Become a Content Marketing Psycho with Psychology
You may be thinking, “What in the world does psychology have to do with content marketing?” Don’t worry, you are not alone.Our popular culture
Why Paid Content Marketing Should Be on Your Radar
Content marketing is at the top of every marketer’s mind. How to plan it, how to execute it, and—most importantly—how to dive in and pull with the
Putting the Biggest Content Marketing Questions to Rest
Content marketing is going full-on beast mode.And business owners are starting to pick up on it. More small businesses are allocating resources to
How to Fail at Video Marketing
So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s possible to
A Guide to Marketing Yourself Using Content
This week, we’re taking time to explore a topic that’s a little different. You. Yes, you. Not your business, not your marketing campaigns, but you on
Snap That: The Rise of Microcontent Marketing
What is Microcontent? In April of 2012, the filtered photo sharing behemoth Instagram was sold for $1 billion, and recently, Snapchat, the
Google Authorship and You: It’s Not About the Rank
Google Authorship isn't a new phenomenon; it was actually announced back in 2011 by Google’s web spam guru, Matt Cutts. Its purpose? To easily
Content Marketing Resolutions for 2013
As 2012 continues to wind down and we look forward to what 2013 will bring, a great opportunity presents itself to evaluate our content efforts