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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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content

Mother and daughter

Content Marketing Is Like Being a Parent

February 20, 2017 by Dabrian Marketing Group

Content – A General Word for General Stuff Quite literally: your content is any text (also known as “copy”), imagery, video, or other material that engages consumers. In other words: content is everywhere and on everything. When you engage in any digital marketing – digital branding, paid online advertising, social media marketing, search engine optimization, …

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Psychology mind

How to Become a Content Marketing Psycho with Psychology

June 13, 2016 by Dabrian Marketing Group

You may be thinking, “What in the world does psychology have to do with content marketing?” Don’t worry, you are not alone. Our popular culture portrays psychology as therapy rather than research, as medical prescriptions rather than behavior analysis, and as a series of terrifying mental disorders rather than organizational performance improvement.  This post corrects these …

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Drive Web Traffic To Your Site

Putting the Biggest Content Marketing Questions to Rest

December 3, 2014 by Dabrian Marketing Group

Content marketing is going full-on beast mode. And business owners are starting to pick up on it. More small businesses are allocating resources to it, and more B2B content campaigns are in the queue than ever before. With this trend, two big problems arise. The first is for the stragglers out there, who have to …

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social media graphic

Social Media Survey: The Results Are In

May 7, 2014 by Dabrian Marketing Group

Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis. So much so, in fact, that the only way to keep tabs on how the industry is changing is to get the information straight from the source behind the changes: the platforms themselves and the …

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Social Media Content Optimization Survey

November 4, 2013 by Dabrian Marketing Group

A lot goes into the perfect social media marketing implementation. You’ve got to make sure your content is spot-on, your timing impeccable, and your meme generator operating at full-tilt. Oh yeah, we’re ready. Our friends over at Software Advice have teamed up with Adobe to get to the bottom of the social media content mystery. …

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SEO

SEO Tips to Increase Visibility and Stop Content Jackers

June 26, 2013 by Daniel Laws

Most of the time when we talk to prospective clients about SEO, the first things they think of are keywords, descriptions, and page titles. Now, just about every marketing person on the planet thinks they’re an SEO expert. Yeah right, just like everyone that can code HTML is a web developer too. The point is …

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Google Analytics Graph

Google Authorship and You: It’s Not About the Rank

April 17, 2013 by Dabrian Marketing Group

Google Authorship isn’t a new phenomenon; it was actually announced back in 2011 by Google’s web spam guru, Matt Cutts. Its purpose? To easily attribute and connect authors to the content they create across the web. Since its release, the authorship process has evolved and changed numerous times. If you Google around, you’ll find boatloads …

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Pencil and notepad

Content Marketing Resolutions for 2013

December 19, 2012 by Dabrian Marketing Group

As 2012 continues to wind down and we look forward to what 2013 will bring, a great opportunity presents itself to evaluate our content efforts throughout this year, make improvements, and get a jump on January 1. In the spirit of the holiday season and the New Year, we’ve gathered up a list of some …

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pen on notebook

3 Content Questions for your Next Web Design Project

August 22, 2012 by Dabrian Marketing Group

For any business owner, the company website is one of the most valuable marketing materials. It is often one of the first points of contact for prospects, and as they say, first impressions are everything. A website’s content, when managed effectively, ultimately contributes to higher conversion rates, increased revenue, and better customer service across the …

Read more3 Content Questions for your Next Web Design Project
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