While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale …
What is lead generation? HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads. According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective …
Content Marketing and Inbound Marketing are the same things, right? It’s a question that I often receive from business owners, marketers, and sales executives. Content marketing is associated with being an approach while Inbound marketing is identified as a way of doing business. Content is an important part of inbound marketing but that doesn’t mean …
DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight …
In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …
Inbound marketing is the methodology of attracting customers by creating valuable and relevant content experiences tailored to potential customers. The process of inbound marketing requires your content to be tailored toward your target audience and buyer personas and their needs. Inbound marketing forms a connection by solving problems that your potential customers have. What is …
Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering insight about your target audience. More traffic to your website builds your credibility on the web. It’s important to drive quality traffic that will impact lead generation and sales. Create a Blog …
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase traffic to your website? Search Engine Optimization (SEO), Social Media, Email Marketing, Paid Advertising, etc… Where should you start??? Here are a few questions to consider: …
Social media has exploded exponentially the past few years. It started off as a way to share a conversation with a colleague (Facebook), share music with a friend (MySpace), or write all of your personal thoughts in a public diary (Every platform?). But, it has grown into a marketing tactic to allow businesses to get …
