If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a change.
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the
If you're reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you're an analyst,
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network. And if they’ve
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on webpages. Google
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years now and are
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to measure