Dabrian Marketing Group

DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

November 29, 2016 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

DaBrian Marketing Group offers Search Engine Optimization to Delaware Company.

29, November 2016 (Reading, PA) – DaBrian Marketing Group, located in Reading, Pennsylvania, crosses state lines into Delaware to offer their search engine optimization (SEO) service to Atlantic Millwork and Cabinetry. The digital marketing agency’s main objective is to improve their new client’s local search rankings.

The SEO service provides the client with content optimization, local listing management, and link building (link earning). DaBrian Marketing researches which keywords are relevant for the supplier and distributor to rank atop search engine results. This helps local, potential customers easily find the company, increasing the probability of a lead.

The overall goal of this strategic partnership is to expand Atlantic Millwork’s reach and visibility throughout the Delmarva region through organic search efforts.

Vincent T. McDowell, Director of Sales Marketing at Atlantic Millwork and Cabinetry, shares his excitement about the new relationship, “DaBrian Marketing Group is a wonderful team of highly qualified and well-trained professionals. We are excited to work with their team to advance our presence on the internet and commonly used search engines. I must add, their customer service has been second to none.”

Atlantic Millwork and Cabinetry resides in Lewes, Delaware. A family-owned, small business of over 25 years, supplies and distributes windows, doors, cabinetry, decking, millwork products and more across the Delmarva Region.

DaBrian Marketing Group has serviced other companies outside of Pennsylvania in various industries such as automotive, healthcare, non-profit, and manufacturing.

For more information about DaBrian Marketing Group’s search engine optimization program or any other service that DaBrian Marketing offers, visit their website at www.DaBrianMarketing.com or call the office at 610.743.5602.

About Atlantic Millwork & Cabinetry

Atlantic Millwork and Cabinetry has been a family-owned, small business for over 25 years. As the Delmarva Region’s premier building supplier, the company supplies and distributes windows, doors, cabinetry, decking, millwork products, and more. Their experienced sales staff and design teams are dedicated to providing excellent service and expert advice. With in-house technicians and delivery service, Atlantic Millwork can ensure an excellent start-to-finish buying experience. For more information about the company and their services, visit their website at www.atlanticmillwork.com or call their home office at 302.644.1405.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization (SEO), website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

**Originally published on Newswire

Ecommerce Tips To Ensure Success on Cyber Monday

November 28, 2016 by Dabrian Marketing Group Leave a Comment

CYBER MONDAY IS HERE!

And, it’s expected to be the largest shopping day in US history (for the 7th straight year). It is imperative that your Ecommerce is locked down, functioning properly, and ready to go. You may think your company’s website is ready for the rush simply because you have a shopping cart built onto your page, but there’s much more to think about. Use this checklist to see if you are prepared to conquer and surpass your competitors’ numbers on the largest shopping day in HISTORY.

Mobile Friendly = Money Friendly

Cyber Monday is predicted to surpass $1 billion in mobile sales for the first time.
Mobile traffic has surpassed desktop.

Having a mobile friendly site is a necessity. Learn tips for designing and optimizing your site for mobile.

Does your shopping cart and discount codes work?

A functioning cart is the most important to closeout the purchase. When your customers leave items in your shopping cart, they should be able to return without losing them. They should also be able to to view these items across all devices.

Tie in your email marketing efforts with abandoned shopping carts, too. Send an automated reminder email later that day with, “There’s still time left!” or a few days later saying, “We’ll give you a second chance!”

Site Search and Filtering Plug-ins

When someone lands on your site for a particular product or service, it should be easily found right away. To do this, use a site search bar or filtering plug-in. Properly tagging each product with its brand, name and specific features will get your customers what they want and get you another sale.

Optimizing Your Pages and Products

Having products alone won’t drive traffic to your site, and will certainly decrease the chance of a purchase. Adding comprehensive product descriptions that include all necessary information along with image alt tags, captions, and descriptions will increase the search visibility of your product. If you want to rank well in search engines for a specific product or service, this is a. You also want to limit the amount of questions a customer has. By providing this information, your customers will feel confident in making that final purchasing decision.

Reviews and Rating System On-Site

According to BrightLocal, 88% of consumers will trust online reviews as much as personal recommendations. Reviews on your website could boost your Cyber Monday sales. (or hurt them if not handled properly, ?)

24/7 Customer Support

Resolving an issue or answering customer questions immediately can save some headaches for both your company and customers. Offer multiple ways for anyone to get ahold of you. A “live chat” feature on your website can help customers make a purchasing decision faster. Your customers are less likely to make a purchasing decision if they still have unanswered questions. If you can’t answer their questions, your competitors will.

Monitoring social media on a day-to-day basis is also a great opportunity to connect with your customers. When there is an issue, a customer is more likely to head to social media first to bad-mouth your brand. Be part of that conversation; don’t avoid it.

Local SEO: Can They Find You?

Today, mobile is our new local directory. Your customers aren’t pulling out their phone books and local guides anymore, they are searching for your product or service online. The most popular search engines today have algorithms that heavily favor locality. Here are some tips to ensure your business is appearing atop the local search results:

Have your name, address, and phone number (NAP) consistently accurate all throughout your site (I suggest in your footer).
Embed Google Maps (viewing your location) on your contact us page.
Be listed on major local listing platforms such as Google My Business, Facebook, Apple Maps and Bing Places.
Use local Business Schema markup.
Use local keywords in your URLs, TTD’s, and content, where appropriate.

Appearing at the top of local search results often lead to sales. According to Think With Google, 76% of people who search on their smartphones for something nearby visit a business within a day. Of those 76% of searches, 28% result in a purchase.

PPC Remarketing to Remember

So your site functions properly and you’ve optimized it well enough to bring a lot of people to it, is that enough? Not quite. Just as you would shopping in person, your digital customers are going to weigh their options. This means either checking out your competitors, or visiting other websites for additional information about a specific product or service. Make sure you stay top of mind with PPC Remarketing. Remarketing allows you to basically “follow” users that have previously interacted with your brand, and place ads on other websites.

Now after today has come to an end and all the shoppers have gone to bed… Go to work tomorrow and compare your numbers from today to any other day of the year. Did you not see a significant difference? (Eh, or maybe you don’t even have the analytics to compare.?) Either way, that’s when you’ll know your business was not as prepared as it should and could have been.

If you didn’t check all of these items off, you can have better luck next year (and throughout the year) when you work with us. 😉 Give us a call and we can chat about how to grow your company and your Ecommerce website.

What else do you find important for an Ecommerce site to have? Let us know in the comments below!

McCarthy Engineering’s New Website Design Provides a Better User Experience

November 16, 2016 by Dabrian Marketing Group Leave a Comment

Reading, PA – November 16, 2016 – DaBrian Marketing Group, LLC develops McCarthy Engineering’s new website which has been active as of October 26, 2016. After McCarthy Engineering’s recent acquisition of N.E. Fisher and Associates, the main focus was to combine the two companies’ websites and improve the overall user experience when McCarthy came to DaBrian Marketing Group for the redesign.

The new McCarthy Engineering website allows users to easily find the services offered, geographic areas served, prior projects conveniently categorized by industry, as well as contact information. The simple and sleek navigation allows each visitor to find the information they need, whether they are utilizing a desktop, smartphone, or tablet. Clients can actively access their portal login on any page. The modern design also makes requesting additional information more accessible through contact forms. Video integration with YouTube allows viewers to experience high-quality videos directly on the website, too.

McCarthy’s innovative approach and out-of-the-box thinking has earned the firm a reputation as the trusted advisor to turn to for especially challenging projects. From civil engineering, subdivision, and land development to environmental services and survey engineering, they take great pride in the thoroughness of their services and the quality of their work. McCarthy’s goal is to continually exceed customers’ expectations and deliver engineering excellence in everything that they do. They actively recruit the best talent in the industry, and their firm remains on top of its game by providing team members with ongoing specialized training, state-of-the-art equipment and cutting edge technologies.

Michael Coulton, Chief Operating Officer of McCarthy Engineering, said,“McCarthy Engineering wanted a website that communicated the engineering and consulting solutions we provide to our clients as well as who we are and what makes us different. We wanted our current and potential new clients to fully understand the McCarthy Engineering brand and values, as well as see projects and capabilities that would interest them when they visit our website. DaBrian Marketing has made our online presence stronger by creating a modern, aesthetically pleasing, easy to navigate site that works well in a desktop and mobile environment. We are thrilled that our new site delivers a truly user-friendly experience in a platform that allows us to reach people in a way we have not be able to before.”

McCarthy Engineering and N.E. Fisher and Associates merged on January 30, 2015. The new McCarthy Engineering website can be found at http://www.mccarthy-engineering.com.

For more information about DaBrian Marketing Group’s web design services, call 610.743.5602 or email sales@dabrianmarketing.com.

About McCarthy Engineering

McCarthy Engineering, established in 2000, provides a full suite of engineering and consulting expertise to centralize responsibility and accountability in one firm, for peace of mind and long-term cost savings. McCarthy Engineering is licensed to serve 19 states in civil site engineering, structural engineering, mechanical-hvac, electrical engineering, plumbing and piping, land surveying, and more. The company has two locations: one located in Wyomissing, PA and the other in Boyertown, PA. For more information about McCarthy Engineering, call 610.373.8001 or email info@mccarthy-engineering.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, Pay Per Click Advertising (paid search), web design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Ecommerce Tips for Marketing to Millennials

October 31, 2016 by Dabrian Marketing Group 2 Comments

Millennials, we’re the worst, aren’t we? A generation full of young people that seem to be disconnected from the real world, and more entranced in the digital realm. A generation who is associated with being anti-social in person, but obsessed with social media. A generation, that many businesses are missing out on. As we (millennials) grow older, our economic impact and purchasing power increases. Targeting millennials is imperative to your business’ success. The most common way to reach them is to utilize Ecommerce on your website. Follow these SEO tips to get started.

1. Need and Availability Override Brand Loyalty

Millennials, known for challenging the status quo, can be a challenge to market to. We’re not worried about staying loyal to specific brands. We want a product/service, and we want it NOW. In a society engulfed by a ‘hustle and bustle’ mentality, we don’t have the time to extensively search, and we don’t want to settle on an alternative option from a familiar brand. Make sure your website is optimized, and your products are readily available. This will not only increase your search visibility (the amount of times you appear for a given search), but also your probability of sales.

2. Local SEO and Mobile: Can I find you on the go?

In 2016, it may surprise you that , most businesses don’t just exist online. Shocker, right? With that being said, finding your store is a lot different than how Grandpa used to do it. Today, mobile is our new local directory. Before we even think about leaving the sanctity of our homes and experiencing the unknown (aka the outdoors), we use our smartphones to find stores within our area. That means local SEO is extremely important. If you don’t rank in your backyard, how can you expect your business to show up anywhere? Still not convinced? Well check out these statistics from Think with Google.

Optimizing your website for locality is an extensive an ongoing process. Here are some tips and techniques to follow to help you dominate the local market:

Have your name, address, and phone number (NAP) consistently accurate all throughout your site (I suggest in your footer).Embed Google Maps (viewing your location) on your contact us page.
Be listed on major local listing platforms such as Google My Business, Facebook and Bing Places.
Use local Business Schema markup.
Use local keywords in your URLs, TTD’s, and content, where appropriate.

3. Does Your Website Function properly?

As many of you know, Millennials aren’t known for having a great attention span. In fact, our attention spans are now down to 8 SECONDS! We’re basically a bunch of goldfish with smartphones. That means if your site does not work properly, or we can’t quickly find the product/service we want, we’re on to the next one (your competitors). To prevent that from happening, make these tips and issues a priority.

Site speed:
- Not only is site speed a ranking factor, but studies show that slower load speeds lead to high bounce rates and cause a decrease in online sales.

Technical errors:
- Have redirects set up properly for pages with 404 errors.
- Resolve duplicate content issues.
- Learn more about technical issues that impact your organic search.

Have the following function properly to ensure a smooth purchasing process:
- Search Site functionality
- Discount/Coupon Codes (Please, we’re broke.)
- Shopping cart works – Being able to add as you shop, and return to shopping without losing products.

Customer Service:
- If your site doesn’t function properly, or a potential customer has questions, you need to have someone readily available to provide assistance and secure a sale.

4. Matching the Online Experience With the Real Deal

If you want your online store to perform as well (or better) as your physical location, you need to treat them the same. Don’t be that parent that has a favorite child, Dad. Your customers expect the same experience online, as they receive in person. To do so, make sure all of your in-store products are online and offer customer support. The better experience your customers have online, the higher probability that they will either purchase the product, and/or visit your store in person.

Wrapping Things Up

We, millennials, are more than just a target demographic. We are your business’ future. Make sure your business prospers for years to come. For more advice about Ecommerce, watch our 5-Step Guide to improving your Ecommerce website (my mom thinks I look handsome in it) or download the ebook!

Still not enough? Feel free to drop a comment below or contact us today!

By: David McDowell

DaBrian Marketing Brings On Web Developer Intern

October 11, 2016 by Dabrian Marketing Group Leave a Comment

We’re happy to bring Vince Yankowsky onto our DaBrian Marketing team as our Fall 2016 Web Developer Intern. Vince grew up in Sinking Spring and attended Wilson High School. He is finishing his last semester of college at Penn State Berks Campus majoring in Information Systems Technology (IST). He will assist our website development team on creating, developing, and designing future websites.

We are a close-knit team at DaBrian Marketing, so our first goal with our new members is to make them feel more comfortable and get-to-know them a little better! We started Vince off with a little QA survey.

What are his interests?

Vince enjoys reading and writing. He prefers fiction fantasy novels because he feels like he is actually inside of the book. He also enjoys spending time on Facebook and watching sports like football and baseball. Like many of us here at DaBrian, he is also an Eagles fan! (Brownie points for Vince!)

Has he had any other jobs while in college?

He is a very hard worker. Not only will he be interning at DaBrian Marketing, but he is a cashier at Walmart for the past 3 years and a packer at Palmer for 2 years.

Does he have any pets?

He does not have a pet.

If he were to get a tattoo, what would he get and why?

It’d be on tri-force symbol on the wrist from the Zelda.

What’s his favorite movie ever?

He has a lot of favorite movies! To name a few: Star Wars (especially the new one), the Harry Potter series, The Matrix (he thinks there should have been a sequel), Pirates of the Caribbean, and some horror movies like Final Destination.

What’s his biggest pet peeve?

When someone he works with is slacking and he has to do more work to catch up. (He won’t have this issue at DaBrian!)

What’s his philosophy in life?

Vince follows the Boy Scout’s oath – “Do a good turn daily.” Do what needs to be done.

If he could be any character ever created, who would he be?

A Superhero or a warrior.

What’s your favorite ice cream?

Graham Slam Ice Cream from Turkey Hill.

If you had time to travel, where would you go and why?

Vince couldn’t decide. He mentioned possibly France or Mexico. He really would like to travel the world and experience new cultures, so he can compare it to the United State of America.

We’re excited to bring another Reading-native onto our DaBrian team. We’re slowly expanding and have a few new other employees who you will get to know soon, too! For more information about employment opportunities and joining our team, visit our Employment or About Us page.

DaBrian Marketing Redesigns Mimmo’s Restaurant and Pizzeria’s Website

October 4, 2016 by Dabrian Marketing Group Leave a Comment

Reading, PA- DaBrian Marketing Group, a full-service digital marketing agency , launched a new website for Mimmo’s Restaurant and Pizzeria located on Morgantown Road in Reading, PA. Like the newly renovated restaurant, the website has been updated with a new design and style that showcases the beautiful dining areas and highlights the cuisine that makes Mimmo’s the go-to restaurant for families, couples and events.

The new website allows users to quickly browse Mimmo’s extensive menu, find directions to the restaurant or check the hours of operation through desktop and mobile devices. Each page has been rewritten through DaBrian Marketing’s content marketing service which has captured the Mimmo’s atmosphere and story through words. Users may also learn more about Mimmo’s banquet and catering services and choose to fill out an application for services directly from the website. This makes scheduling a family dinner, corporate meeting or class reunion easier than ever.

The dine-in and take-out menus are also available. Diners may browse the hearty array of appetizers, dinners such as steak, seafood and pizza meals, and kids or specials options that are all prepared with fresh ingredients. The menu choices also include the selection of signature cocktails, draft beers, gluten-free items and desserts, including homemade cannolis.

Dozens of pictures taken by Dennis Wojtowicz capture the restaurant’s exterior, interior and ambiance to provide a visual tour of Mimmo’s. Guests will see the front dining room which is designed for casual dining, conversations and family meals, as well as the quiet, intimate area with couples in mind. They can also view the banquet room where up to 130 people can comfortably gather for family dinners, wedding and baby showers, corporate meetings or drinks after work. The peaceful outdoor setting features a grand waterfall can also be seen on the new website.

A staple of Berks County since April 1997, Mimmo’s Restaurant provides guests with an authentic Italian experience. Mimmo and Lucy, the restaurant’s owners, originally opened the restaurant with the intention of providing excellent cuisine and sharing their family history. In 2015, they decided to renovate and expand the space to provide a rustic Italian feel while sharing the story of their family through murals and decor. For the past 20 years, Mimmo’s has welcomed diners to reconnect and relax over dinner and drinks. The owners, restaurant and staff have grown to be part of the community and eagerly welcome guests to learn more at mimmos.org. For information on website design and content marketing, call DaBrian Marketing Group at (610) 743-5602, or by email at sales@dabrianmarketing.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies.
DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit dabrianmarketing.com or call 610.743.5602.

Originally Published on Newswire

Dabrian Marketing Group