There’s not a business on the planet that doesn’t want more leads and sales. In today’s marketing environment, it starts with search rankings or does it? SEO is about keyword relevancy and intent so SEO crosses over into other marketing tactics. How does an SEO audit impact your business goals? The purpose of a website …
Okay, so you’ve had Google Analytics for years and you’re collecting data – but when was the last time that you performed a Google Analytics Audit for your website? Actually updated your Google Analytics account to streamline data collection, align to your current (and possibly future) goals/objectives, and verified that only approve employees have access …
The office holiday parties are over, the gifts have been opened, and the New Year’s ball has dropped! 2015 is officially underway and so it’s time to move you and your clients’ SEO strategy into this year and beyond. If one thing is certain, it’s that big changes to the organic search algorithm are on …
Danny Laws, Principal Owner and resident “Sharp Dressed Man” here at DMG takes to our big whiteboard wall to cover the top considerations for measuring SEO in 2015. Learn the tactics and metrics your team should look to measure, what’s coming down the pipeline, and what you can leave at the door. Read Transcript Hi, …
A December 2013 article posted over at Search Engine Watch titled, “How Much Should You Spend on SEO Services?” does a really good job of hinting at what to avoid when choosing a Search Engine Optimization (SEO) provider. Despite the article’s best attempts at deterring business owners and marketers from taking the cheapest route, we …
”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise clients, we’ve heard this proclamation in one way or another. If and when the discussion comes to this, we typically utilize the example of the Zero Moment of Truth (ZMOT), which …
Danny Laws, our principal owner, senior digital strategist, and chief dreadlocks connoisseur, covers his top tips to adopting mobile analytics*. Learn to get your strategy in gear, your solutions configured, your reporting streamlined, and more!https://www.youtube.com/watch?v=MrZ4lgPR4jc Transcript Hi, my name’s Danny Laws. I’m the principal owner of DaBrian Marketing Group. I’m also one of the co-chairs with …
Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to inform how you collect or report on the data. This reason needs to be logical and ultimately impact your bottom line as well as multiple departments or individuals within a company. What …
Oh, No. Managing Risk and Compliance One of the first things I hear when talking to insurance and trust companies about social media is “managing risk and compliance.” Oddly enough, nearly half of these prospects don’t have social media guidelines or internal procedures to handle a social media meltdown, should one occur. What should you …
