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Web Design

What To Know Before Setting Up WooCommerce

October 3, 2018 by Dabrian Marketing Group Leave a Comment

In my last blog post, I went over how to use the popular ecommerce platform Shopify. Today, we’ll focus on another popular ecommerce tool used by millions of online stores: WooCommerce. WooCommerce is a free WordPress plugin used to power a large portion of the ecommerce industry. It can be easily applied to any WordPress website.

Why Should I Use WooCommerce?

One thing that sets WooCommerce apart from platforms like Shopify is that it’s completely open source. This means that you have as much control over the site as you please. In this case, with great freedom comes great opportunity — you can design your site any way you think would best appeal to your customers. Apart from web design, you also have control over most of the ecommerce process, from the kind of products you sell to shipping, and then to payment and checkout. This allows for a good amount of optimization on your part.

How To Create a WooCommerce Store

In order to take your first step on your ecommerce journey, you have to download and install the WooCommerce plugin. You should be able to do this from your WordPress dashboard. Then, run the WooCommerce Setup Wizard, which will help you build the basic framework of your site.

From this point forward, it’s up to you to manage your site’s settings. You have power over things from your default currency to the logistics of your checkout page. You can also choose from WooCommerce’s huge selection of themes for your site in order to build an attractive store for your future customers.

WooCommerce’s Product Options

With some ecommerce platforms, you’re only able to sell physical goods. This isn’t the case with WooCommerce. With this plugin, you can sell anything you put your mind to. Things like downloads, access codes and services can all be distributed through WooCommerce, on top of good old physical products. This is another example of what makes this plugin so open-ended. No matter what your specialty is, WooCommerce will help you take it online!

Once you choose what to sell, you must then make sure that the product pages are as helpful and informative as possible. The more product information you give customers, the more likely they’ll be sure whether or not they want to make a purchase. More information also makes your store look more credible.

Adding Additional Content

Like any other website, it’s always a good idea to provide your users with rich content when it comes to ecommerce. Things like product reviews, case studies, blog posts and more all help to enhance the user experience for your online store. After all, 82% of consumers have a more positive view of a brand after reading its custom content. From an SEO perspective, it will also increase your search engine visibility, therefore bringing in more potential customers.

Best WooCommerce Plugins To Start With

For those of you who have less experience with web design, WooCommerce’s freedom may be frightening. Never fear! There are plenty of plugins available that make setup manageable for anybody regardless of experience.

YITH WooCommerce Ajax Search
This plugin helps the user find exactly what they are looking for with a handy search bar at the top of the page. Reducing the time it takes for the customer to find what they want leads to more sales!

WooCommerce Checkout Manager
Checkout Manager allows you to play around with the layout of your Checkout page. Having a Checkout page that is as easy as possible to maneuver will reflect well on your conversion numbers.

Stripe Payment Gateway
Stripe is another way to streamline your checkout page. It does so by allowing users to pay on your site instead of being redirected to a different one, e.g PayPal. You’d be surprised how finicky users can be, and keeping them on your site throughout the payment process will make it more likely that they stay focused on making a purchase.

Dynamic Pricing and Discounts by ELEX
This plugin will allow you more creativity with the pricing of your items. Discounts based on many different factors are enabled by this plugin, which will help you increase your sales. You’re also able to implement Buy One, Get One Free deals.

YITH WooCommerce Wishlist
Many of the ecommerce stores you have visited probably had some sort of wishlist feature. This is a great thing to implement in your own store. It gives people who don’t want to make purchases immediately a reason to come back once they’ve made up their mind. With the YITH WooCommerce Wishlist plugin, they can also share this list with family and friends for holidays or birthdays.

WooCommerce Currency Switcher
If you plan on selling your products globally, the WooCommerce Currency Switcher is a must-have plugin for your site. It allows your international customers to easily switch between currencies. It even calculates the conversion rate so they know exactly what they’re spending.

WooMarketing Bundle
In ecommerce, marketing is one of the most important areas you have to consider if you want to make sales. The Woomarketing Bundle is a plugin developed by the WooCommerce team that gives you control over things like email marketing and remarketing.

Conclusion

In closing, WooCommerce is a great way to sell your products and services online no matter who you are. It grants you the freedom to go in whichever direction you want with your online store and can be finely tuned to get the best conversion rates possible. With a quality product and a quality site, you’ll be making money in no time!

If you have further questions about WooCommerce or need help developing your ecommerce store, contact us or leave a comment below!

Filed Under: Ecommerce & Retail Marketing, Marketing Strategy, Uncategorized, Web Design

Need a new website? WordPress could be the answer

September 5, 2018 by Mark Mapp Leave a Comment

What is WordPress?

WordPress is the most popular and free open source content management system (CMS) in the world. It allows WordPress developers to create websites, blogs, or apps. WordPress offers over 45,000 add-ons known as plugins. These plugins add features such as online stores, mailing lists, analytics and a lot more.

What is a WordPress Theme?

A WordPress Theme is a collection of files that work together to produce a graphic design of a website. The theme can change the way a website is displayed without changing the code. The theme files are sometimes called template files. There are thousands of WordPress themes available for purchase. You can also hire a WordPress developer to create or edit a theme to customize it for your business.

new website consider WordPress

What is a WordPress Framework?

WordPress frameworks are used as a parent theme template with all of the functionality. WordPress developers can create a child theme to add custom styling and leave the functionality to the parent theme framework or template. The framework is used to reduce web development time and usually has additional features. Canvas, Gantry, and Genesis are common WordPress Frameworks.

What are the features & benefits of a WordPress website?

WordPress is great for businesses with simple structured websites. It has basic installation, set-up, and maintenance requirements to save businesses time and money. WordPress is a useful CMS with a simple web interface for companies that want to provide their visitors with frequently changing content in attractive layouts. WordPress has a large community of users and developers that offer a huge selection of themes, plugins, and widgets with much flexibility.

Can You Create a Mobile Responsive WordPress Website?

Yes, WordPress website can be mobile responsive! Often, outdated WordPress software and themes are the cause of poor mobile sites. Choosing the right WordPress Framework can give you a mobile responsive website and better load time to help the user navigate with ease.

We recommend focusing on mobile first and working your way up to desktop computers. Use Accelerated Mobile Pages (AMP) for faster load speed, better user experience, and to lower the website bounce rate. Remember, Google will predominantly use the mobile version of the content in the search engine results and ranking.

How to Improve Slow Loading Speeds for WordPress Websites?

According to a report by Microsoft Bing search team, a 2-second longer delay in page responsiveness reduces user satisfaction by 3.8%. It increases lost revenue per user by 4.3% and decreases clicks to the website by 4.3%.

I would recommend good hosting with Private or Dedicated hosting services to reduce the number of site on the server and daily backups. Implement the Content Delivery Network (CDN) to improve slow loading speeds whenever offered by the hosting service. Use an established WordPress theme and framework because they are updated to improve load speed as well as security. You can have a developer optimize the website for speed by optimizing images, the database, and code.

How to Avoid Stale Content & Build a Brand?

WordPress can help you create, publish, update, and archive old content or information. You can use SEO plugins like Yoast or SmartCrawl to improve the content for search engines. Adding widgets can help to populate a page with social media posts or sales promotions. The blog functionality is simple for you to both use, and to update to avoid stale content.

Use WordPress to offer different types of content to potential customers. Reuse content in other formats such as videos, infographics, podcast and PDF downloads. You can build brand awareness and manage an online reputation, too. The reviews plugins can help manage business reviews.

How to Maintain a WordPress Website?

The average lifespan of a website is 2-5 years. The maintenance of a WordPress website is essential to maintain features, functionality, and security. Outdated WordPress website software, themes, and plugins leave sites vulnerable to hackers.

A WordPress website should receive scheduled monthly maintenance to update the software, theme, and plugins. Whenever possible, remove all deactivated plugins from the site. Audit the website for broken links on the website with a broken link checker. Do not hurt your search engine ranking, create a bad user experience, or give the idea that your business does not exist. With proper maintenance, WordPress can provide the answer for your business website needs.

Still have questions? Contact our sales team for a free consultation or submit your questions in the comments section.

Filed Under: Business to Business Marketing, Web Design, Web Security Tagged With: B2B marketing, content marketing, digital marketing, Mobile design, web design

DaBrian Marketing Redesigns Hometown Heroes’ Website

March 27, 2018 by Dabrian Marketing Group Leave a Comment

Hometown Heroes teamed up for a complete website redesign with DaBrian Marketing Group, LLC. The goal of the site is to increase brand awareness for the non-profit organization who is dedicated to paying it forward and giving back to the community. It’s developed to attract new donors, volunteers, and organizations who believe in their mission and want to become a Hometown Hero.

About Hometown Heroes

Hometown Heroes is a registered 501(c)(3) nonprofit organization & nationwide charity. Their mission is to give assistance to any family or individual regardless of their gender, age, or ethnicity. They invite anyone – individuals, schools, businesses, and volunteers to join in to raise awareness and funds, together.

Types Of Opportunities to Provide Assistance:

  • Hurricane Relief
  • Homelessness
  • Domestic Violence
  • Drug Abuse
  • Disability
  • Food & Heat for the Elderly
  • Assistance for New Mothers with No Resources
  • Joint Fundraisers with Local & National Nonprofits

Super New Features

The site includes two new features that are unlike their previous site. Each month, they will be featuring a monthly hero spotlight (See Image Below). The Super Hero of the Month will honor local citizens or organization who have contributed or brought awareness to Hometown Heroes. It also will advertise upcoming events that benefit the organization. Through proper maintenance and updating, anyone across the country will be able to find a way to help!

Join The Ocean County Awards Gala Event

There was a pressing deadline to complete the website in order to be able to promote their event on May 3, 2018. The Gala will be at Jack Baker’s Lobster Shanty to celebrate another successful year of helping our neighbors through tough times. It includes cocktails, dinner, dessert, dancing, and a premier gift auction. Order your tickets to support the cause!

DaBrian Marketing invites you to check out Hometown Heroes’ website and become a hometown hero yourself.

Filed Under: News & Events, Web Design Tagged With: digital marketing, non-profit, web design, Website design

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

October 25, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – October 25, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing in search of a website redesign to provide easy access to relevant information and resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), local SEO, and content marketing strategy to help parents find appropriate services in their area.

Right Start Children's Services website

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Chester County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

Filed Under: Healthcare & Wellness, News & Events, Search Engine Optimization (SEO), Web Design Tagged With: digital marketing, local seo, Mobile design, seo, web design

The Latest Web Design Trends

September 18, 2017 by Dabrian Marketing Group 7 Comments

Here at DaBrian Marketing Group, we are always staying up-to-date with the latest web design and development news. We incorporate what we learn into our process and share it with the world. In past blogs, we have discussed best practices for website design and for better user experience (UX) for the respective year. Our Creative Director, Mark Mapp, wrote both 5 B2B Web Design Trends to Consider in 2016 and Five New Web Design Trends for 2015. Now it’s time to reflect on the trends of 2017 and what the year has brought to us, along with what has survived over the years.

Surviving Web Design Trends

Some web design trends we have seen in the past are still going strong today and will most likely continue to do so in the foreseen future. Unique fonts, for example, continue to expand across the web. We’re no longer looking at the standard Arial or Helvetica fonts on every website. As Google Fonts continues to bulk up their library, our options online do as well.

Another trend that continues to sticks around is the Card Design style layout. As we continue to head towards a mobile world, I predict this will become even more popular since it creates an easily stackable layout for mobile devices.

One last surviving trend is the one, long scrolling page. This ties right into the mobile-first approach, saving users load time and in turn data when navigating your website.

Upcoming Web Design Trends

With mobile devices taking over as the go-to device to access the internet, all of our web design practices are gearing toward that future. Because of this, the practice of Minimalism is becoming a more relevant trend. Too often sites of the past had crowded, text-filled areas. This presented the user with too much information at once. As things go mobile, we need to reevaluate how we present information. We need to use symbols, images, and keywords to get our message across as clearly and efficiently as possible.

Since one-page websites are taking a front seat in our design process, so are scrolling anchor points. While scrolling saves a user’s load time, you still want them to navigate to the information as quickly as possible. This is where anchors come in. Anchors give you click points that will take users directly to the relevant content on the page they’re looking for instead of scrolling through it all to find what you want.

A surprising twist this year is that imagery is making a comeback in design instead of the illustrations and vectors we’ve seen these past few years. Large, high-quality images are being used; not to convey a specific message but to support the overall focal point or story being told. Keep in mind that whenever possible you want to have original photos to make your website stand out from the crowd. Otherwise, your site may end up looking like everyone else’s in your industry from using the same stock photography.

Looking Forward

In everything that you read about web design trends these days, the overall message is very clear. Design with mobile in mind first by keeping everything simple and as clean you can. Avoid the clutter and cut down the content. These tips can apply to all web design projects.

Which web design trends have you noticed? Let us know in the comments below!

Filed Under: Web Design Tagged With: digital avertising, digital marketing, Mobile design, Web Design Trends

Penske Racing Shocks Receives Marketing Assistance from DaBrian Marketing

August 23, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – August 23, 2017– Penske Racing Shocks hand builds high-performance shock absorbers tailored to customer’s needs, and they wanted their website to match that performance. Perpetually driven to be the best at everything they do, Penske Racing Shocks gave DaBrian Marketing Group the green light to create a new Ecommerce website design and revamp the digital marketing strategy for the famous manufacturer.

web design services in Reading PA

DaBrian Marketing put a substantial amount of energy into giving the website a sleek new design. A combination of web design and search engine optimization (SEO) techniques made the new website a well-oiled machine for both Penske Racing Shocks’ customers and employees. Many of the updates were aimed at providing a smooth user experience while increasing the speed of the site.

After an in-depth analysis, the site was reorganized to allow potential customers to reach their destination quicker and easier based on specific racing style and environment. The ecommerce site’s product feed was also optimized to enhance user experience, help visitors find products easily, and increase product visibility.

Product feed optimization - ecommerce marketing

Today, the Penske Racing Shocks website is easy to use, pleasing to look at, and features live price updates, clear tax and shipping information, as well as convenient and secure payment gateways.

View the updated website at: https://www.PenskeShocks.com.

DaBrian Soups-up Penske Racing Shocks’ Ecommerce Marketing to Boost Sales

While the project has consisted mainly of web design, the professionals at the digital marketing agency have executed on other marketing initiatives as a part of Penske Racing Shocks’ Ecommerce marketing strategy. In fact, the first assignment DaBrian Marketing completed was a redesign of Penske Racing Shocks’ branded and product-descriptive flyers. The design of the flyers was the basis of the website design to ensure brand consistency.

DaBrian Marketing Group then provided a one-time social media marketing consultation to help Penske Racing Shocks reach more fans on Facebook, Twitter, and Instagram.

Aaron Lambert, Director of Competition, expressed his satisfaction with the partnership,  “Penske Racing Shocks number one goal is our customers. Whether it’s understanding how to rebuild their own shocks, tune their vehicle at the racetrack, or just find some information that will help them understand what they are buying. Here at Penske Racing Shocks we build championship winning suspensions, so we teamed with DaBrian Marketing to help give us that same quality in our marketing, website, and social media platforms. It’s been a great experience so far, and we are very excited to see our new website launch, as well as other exciting ideas coming down the line.”

As the relationship continues, Penske Racing Shocks plans to execute on email marketing campaigns for their Ecommerce website. Emails will be used to send newsletters, announce product updates, discuss maintenance availability, and remind users of forgotten items in their online shopping carts.

About Penske Racing Shocks

Penske Racing Shocks is the global leader in suspension technology. Formed in 1988, Penske Racing Shocks have a worldwide reputation for producing quality shock absorbers. Their mission is to supply customers with the best suspension technology and technical support available. Penske Racing’s office is located at 150 Franklin Street, Reading, Pennsylvania, 19602. Contact the company with questions or inquiries on their website, www.PenskeShocks.com or call 610.375.6180.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original strategic digital marketing solutions for businesses. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web hosting, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

Filed Under: Automotive Marketing, Ecommerce & Retail Marketing, Email Marketing, News & Events, Search Engine Optimization (SEO), Web Design Tagged With: Digital branding, digital marketing, ecommerce marketing, Ecommerce website, penske racing shocks, product feed optimization, seo, web design

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