A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent matters were those that needed a decision within a short period of time. Important things were those that are crucial and must get done to accomplish a goal or task. …
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …
If you are running Pay per Click ads using Google AdWords, you’ll need to be ready for your ads to start showing up on smartphones. Once yourLegacy Campaigns are upgraded to the Enhanced Campaigns, your ads will begin showing on mobile. Before this happens though, there are a few things that you can do to …
Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing you to combine similar Campaigns in to one Campaign without losing any unique settings from the various Campaigns. Enhanced Campaign Features From the Campaign view, your account will look simpler (less Campaigns), but at …
Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising creates a great amount of exposure and visibility. This makes it an efficient and cost effective way to increase leads, generate sales, and maximize your return on investment. Search engines like Google and Bing …
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two strategies differ from each other. CPA – Cost per Acquisition (Conversions): You set a target CPA and Google will automatically adjust your CPC bid to keep you relatively close to your …
Consider This PPC Advertising Scenario… If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget that you were willing to spend across the account, then you would have to divide the monthly spend 3 ways (most likely not equally) between the 3 Campaigns. As the month goes …
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering this exam for free as part of its rebranding promotion, which includes the renaming of adCenter to Bing Ads and Search Alliance to Yahoo! Bing Network. Offering something for free is always good …
If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a change. Recently, Google has released the new Remarketing code which allows one to manage their Remarketing efforts through Google Analytics. This new code is a single snippet …
