Is your local target audience finding you when they search online? If you are using the wrong keywords within your content (Headlines, Paragraphs, URL, Blogs, etc.), then there is a good chance your business is not being found. The question then becomes, how do you know what the right keywords are? Answer: Keyword Research. Local …
created by freepik.com Introduction: Back in March 2015 I wrote a blog which covered “Five New Web Design Trends for 2015”. Although several of these trends have managed to survive 2015, there are some additional trends that could affect the usability of your B2B website. In this blog, I will go over five (5) additional …
DaBrian Marketing Group’s President and CEO, Daniel Laws, was a featured on Web Analytics World. His featured blog, “5 Tips to Get More Value From Your Business Data” discusses the changes made to your marketing tools that will lead your company to more data and capabilities. READ MORE
In my previous blog, Project Management: Frequently Avoided Questions Part 1, I discussed the challenges one may face when attempting to ask their clients the right questions so that every project may run smoothly. Part 2 will focus on the right questions to ask either your employees or your co-workers so that your team is …
We’ve all been there, down in the dumps, confused about our client’s or boss’s wants and needs. We’ve all paced around struggling with questions that we couldn’t possibly begin to answer. So ask those questions, get the right information, and produce the best results for your team! This blog will be part of a two …
As an ad agency owner, I speak to a number of prospective clients throughout the year. It’s very common for people to have misconceptions about the advertising business but in some cases, these issues are common myths. With that said, below are my replies to common myths to help understand our industry, services, and agreements: …
The impending Holiday season is upon us. Is your business ready to compete for your consumers attention? A recent article from Google noted that Holiday shopping, advertising research, and purchasing begins to see more and more upwards momentum beginning in August. Mothers, Fathers, and Brother-in-Laws all alike are searching for “Christmas ideas” and “meaningful gifts.” …
Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the RIGHT content specifically for your customers? White papers at times get bypassed by blogs or other social platforms, but using them as a medium to inform clients about relevant information is a …
Digital Marketing comes in all shapes and sizes. For those with businesses in the home and garden field, there lies a recognizable opportunity for your business to grow and bloom with digital marketing. Email marketing, Pay per Click (PPC) advertising, and social media can all positively impact your business if you develop the right niche …
