This Blog Post Was Created Remotely! As I sit on my couch with my laptop and staring out at what remains of #winterstormstella, I am grateful for the ability to work from home. As a matter of fact, because of the storm, our entire team worked remotely for two days uninterrupted from our normal work…except …
Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search Manager at DaBrian Marketing, I was naturally curious as to why the person had renounced paid online advertising. After having a longer conversation with this person, I found out that his/her existing …
Traditionally, automotive marketing techniques have been rather standard. Car dealers and shops may have bought billboards, ads in the newspaper, and maybe even produced a corny, but fantastic commercial (you’re welcome). Like that commercial, these marketing methods are outdated. Now that we live in a digital world, it’s time for your business to switch gears …
Here at DaBrian Marketing, we love to make predictions on hot web design trends you’ll see in the upcoming year. In the past, our own Creative Director, Mark Mapp, has made predictions in both 2015 and 2016. Heading into 2017, it’s time again to see what has survived and died in the past few years …
In the past, both social media and SEO were worked on in silos. SEO was primarily focused on technical improvements and on-page optimization while social was (and often still is today) not even considered a part of the strategic marketing plan. To maximize your digital marketing efforts, SEO and social media need to be in …
Millennials, we’re the worst, aren’t we? A generation full of young people that seem to be disconnected from the real world, and more entranced in the digital realm. A generation who is associated with being anti-social in person, but obsessed with social media. A generation, that many businesses are missing out on. As we (millennials) …
In today’s digital world, we can get more done faster and efficiently than ever before. Working in a digital environment can eliminate files floating around the office and even free up being tied to a physical desk or phone. Perhaps your company is making the move towards a more virtual based environment. But if not …
In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and …
Businesses are always attempting to understand customer behaviors more accurately. MailChimp (email marketing service) provides businesses with the ability to send promotions, automated follow-up emails, and a lot more. Unfortunately, it doesn’t automatically connect the email marketing metrics with your website’s Google Analytics metrics to gain an understanding of what people did after clicking a …
