If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a change. Recently, Google has released the new Remarketing code which allows one to manage their Remarketing efforts through Google Analytics. This new code is a single snippet …
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the eight things that the article mentions, but I’ve created a modified list of 5 lessons that applied to internet marketing or digital advertising. Below are my 5 lessons that should …
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re an analyst, then we share the same pride in being able to take those high level metrics from tools like Google Analytics and slice and dice them to reveal tasty morsels we …
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network. And if they’ve done their homework, they’ll realize that a great deal of benefits can come from interacting and advertising in the Social space. Thinking they’re already behind the rest of the …
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword research provides information on terms and phrases that are relevant to a specific audience, but demographic and geographic information should also be leveraged to improve effectiveness of email marketing campaigns and promotions. …
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on webpages. Google recently announced that Website Optimizer will be replaced with Content Experiments. Content Experiments offers similar functionality as Website Optimizer with a few limitations; however, I’ll highlight the top features that I think …
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years now and are continuously receiving updates, improvements, and new features that allow for even more in-depth analysis of customer and visitor trends. Tools like Google Analytics even allow for tracking of everything from your …
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to measure traditional marketing with Google Analytics. But how do you get to the point of being able to show the decision makers the right insights in the first place? …
