DaBrian Marketing Blog: News, Insights, and Digital Marketing

DaBrian Marketing Showcases Web Design Expertise for Green Giant

July 22, 2024 by Dabrian Marketing Group Leave a Comment

23, December 2016 (Reading, PA) – Reading based Digital Marketing Agency rebuilds Green Giant Lawn & Tree Care and Green Giant Pest Control’s websites to create a better user experience and an updated design.

The new Green Giant Lawn & Tree Care and Green Giant Pest Control websites provide visitors with a simplistic, modern design. The appealing layout provides better accessibility and functions on any mobile device. It allows prospective customers to easily request an estimate which in turn, allows Green Giant to acquire leads in a simple format. The site displays promotional content to support sales and provides viewers with additional information on their lawn care, tree care, or pest control issue. The websites’ designs, along with optimization for both organic and paid search, will help increase Green Giant’s brand awareness.

The previous website for Green Giant Pest Control was an add-on after an acquisition. The new site aligns with the long-term vision for owner, Dan Rothermel, and more integrated than the previous version.

QUOTE

Located in Fleetwood, Pennsylvania, Green Giant Lawn & Tree Care offers a variety of lawn care, tree care, and vegetation management services. Green Giant Pest Control specializes in the control of numerous pests for both commercial and residential properties.

The sites launch on separate dates. Green Giant Lawn & Tree Care launched on November 25, 2016. Green Giant Pest Control will go live on December 22, 2016.

View the newly renovated websites and find more information about Green Giant Lawn & Tree Care and Green Giant Pest Control, their respective sites are www.greengiantlawncare.com and www.greengiantpestcontrol.com.

About Green Giant

Green Giant Lawn and Tree Care and Green Giant Pest Control serves Berks, Chester, Montgomery, Lancaster, Lehigh and Northampton counties in southeastern Pennsylvania as well as areas near Phillipsburg and Clinton in New Jersey. The certified arborists and certified technicians of Green Giant Lawn and Tree Care offer lawn care, tree care, and vegetation management. Green Giant Pest Control is licensed to remove a variety of pests including bed bugs, ticks, and mice. The family owned company is located in Fleetwood, Pennsylvania. For more information, call 610-944-0408.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Business Leads & Conversions – What’s The Difference?

October 21, 2020 by Justin Miller Leave a Comment

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale is a Conversion when it turns a User into a customer, skipping the Lead phase altogether. But, before we get too far ahead, let’s clearly define our terms:

Conversion – Action take, often online via a web page, app, or a phone call.

https://seodigitalgroup.com/what-is-a-conversion/

Lead – Person who has self-identified as someone interested in becoming a customer/client.

https://www.leadsquared.com/what-is-a-lead/

For example, a User might Convert once by watching an informational video. While this action would trigger a Conversion, no identifiable information is exchanged, so the User is not yet a Lead. However, when the User later downloads a case study and provides a name and contact information, they become a Lead. Marketing pros would score this as 2 Conversions and 1 Lead.

Generate Leads To Grow Business Revenue

The top priority for marketers is generating leads. (HubSpot, 2020)

Revenue comes from sales, which come from customers, who were once Leads; but how do people become Leads? That depends on what you are offering. A Lead is someone who identifies themself as interested in your products/services. How is this accomplished? Most commonly, it comes in the form of a submission or phone call.

A phone call happens when someone is ready to have a conversation, and ideally, someone on your end is ready to have the same conversation!. A form submission, on the other hand, could happen for any number of reasons, depending on what you offer. The most basic is a simple “Contact Us!” form, but that doesn’t give the new Lead anything except the anticipation of hearing back from you. To get more form submissions, offer something to the User (whitepaper, case study, audit, etc.) to entice them to become a new Lead.

Generating Leads – Now What?

As you collect and keep your new Lead information, your CRM will fill up nicely. Make sure you are continuing to follow-up with your new Leads by showcasing the benefits of becoming your customer.

Let DaBrian Marketing Group Fill Your CRM With Quality Leads! – Contact Us Today!

2021 Top Lead Generation Tools

October 8, 2020 by Daniel Laws Leave a Comment

What is lead generation?

HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads. According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective in 2020. I would expect that in 2021 lead generation is going to be a top priority again!

What is a lead?

A lead is any person who indicates interest in your company’s product or service in some way. For example, a person could indicate interest by completing a “Contact Us” form or requesting a quote. Companies spend millions of dollars annually to get leads.

In order to grow your company, you’ll need more leads and lead generation tools to make the process repeatable. Below are the 2021 top lead generation tools recommended by the pros at DaBrian Marketing Group:

HubSpot Sales

HubSpot Sales Hub is a complete sales tool for businesses. It provides a CRM (Customer Relationship Management), live chat, the meeting scheduling, quote creation and generation, email templates, tracking of sales emails and reporting for sales teams. Start with the free version then upgrade as needed. Here at DaBrian Marketing Group, HubSpot is the lynchpin of our inbound marketing and sales efforts. (DaBrian Marketing Group uses and recommends HubSpot Premium).

HubSpot Marketing Hub™

HubSpot Marketing Software is a tool that brings all of your marketing together. It is a marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns. You can blog, handle SEO, post on social media, and manage your paid ads on one platform. It also works for HubSpot Sales, Services, and Content Management System (CMS).

Zapier

Zapier is a tool that connects your apps and automates your workflows. For example, you can automatically connect Facebook leads with a Customer Relationship Management (CRM) tool. You can create 5 automations with 100 tasks per month for FREE! There are 2000 apps and hundreds of templates to help you. DaBrian Marketing Group uses this for our clients as well as our own inbound marketing projects.

Calendly

Calendly is a free online appointment scheduling tool. It’s a great way to improve your company productivity by avoiding the endless “back and forth” of email. Add it to your website and include your email signature so prospects can schedule an appointment at their convenience. It will connect to any CRM, including Salesforce, Zoho CRM, and Pipedrive as well!

Drift

Drift is a cloud-based live chat app that allows visitors to your site to connect with any of your team members with the click of a chat bubble! Drift offers a free account for one user and 100 contacts. Additional features and functionality start at $50/month for one user and 1,000 contacts.

CallRail

CallRail is traditionally a call tracking platform. It measures telephone calls received as a direct result of your company’s marketing activities. For example, you can capture calls from Google Ads or Google My Business. Captured leads may come from calls, forms, or texts. You can even integrate CallRail with the other tools recommended here including Facebook, HubSpot, Zapier, and more.

We use CallRail when building websites for our clients because it has great features that automatically trigger and respond to make your business scalable. Full disclosure, DaBrian Marketing Group is a CallRail Agency Partner.

Mailchimp

Mailchimp is most notably known for email marketing. It has recently expanded to become an all-in-one integrated marketing platform for small businesses. Mailchimp can be used to do everything from creating a website to sending postcards. Mailchimp will even connect to favorite apps you may already be using such as Stripe, Eventbrite, and Canva in order to improve your efficiency. MailChimp has a free offering for companies with less than 2000 contacts. Upgrades are available for more contacts, features, and functionality.

Zopto

Zopto is one of the latest LinkedIn Automation Tools. It can attract hundreds of hot leads by finding and targeting your ideal customers from LinkedIn. It will automate your connection request and put into motion an InMail sequence of emails. Zopto does require you to create the messaging, the targeting, and replies to potential leads. You can personalize the message, save time, and track your ability to connect and engage with potential customers.

Unbounce

Unbounce is one of the top Landing Page platforms. Landing Pages are standalone web pages used for a marketing or advertising campaign. Unbounce simplifies your ability to design beautiful landing pages that in turn convert more customers. You can also insert popups and sticky bars to help generate more leads. Like other lead generation tools, Zopto will integrate with Zapier, Drift, and Calendly to increase your effectiveness and efficiency.

Reply.io

Reply.io is a “sales engagement platform which automates email search, LinkedIn outreach, personal emails and calls.” All communications can be personalized. Reply.io shoulders the routine work, allowing you to focus on closing deals. The DaBrian Marketing team used it prior to switching to HubSpot Sales and can tell you it’s a good tool. They have expanded their offerings to email search, LinkedIn outreach, and calls since then.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn’s tool for finding prospects on this popular professional social network. The tool includes an advanced search filter for finding prospects, displays more detailed information for prospects (including phone numbers and job titles), lead saving, qualified lead recommendations, alerts, and InMail credits. Recently, LinkedIn added “Smart Links” which allows you to share relevant content with your recipients and track viewer engagement.

Don’t see your favorite lead generation tools? Tell us, what lead generation tools are you using? Are you considering testing out any of these suggestions?

The Difference between Content Marketing and Inbound Marketing

September 30, 2020 by Daniel Laws Leave a Comment

Content Marketing and Inbound Marketing are the same things, right? It’s a question that I often receive from business owners, marketers, and sales executives. Content marketing is associated with being an approach while Inbound marketing is identified as a way of doing business.

Content is an important part of inbound marketing but that doesn’t mean that content always equals content marketing. There are tactics that exist outside of the scope of content marketing that are specific to inbound marketing such as SEO, social posting, etc.. Limiting your approach will limit the potential impact your marketing efforts will have on revenue growth. Your approach will also have an impact on the skills, talents, and tools needed to execute.

What is Content Marketing?

According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

70% of marketers are actively investing in content marketing. (HubSpot, 2020)

Source: Content Marketing Institute

This approach takes into account creating and distributing content. It focuses on telling the story, the most effective channel to deliver the story, and engaging in conversations. Often people think of it as brand awareness and good content is the foundation of any marketing campaign.

Types of Content Marketing

Content marketing is presented in several types of or formats such as:

Blogs
Video Content
Ebooks
Guides
Case Studies
Resources
Newsletters
Podcasts

What is Inbound Marketing?

HubSpot defines inbound marketing as a business methodology that attracts customers by
creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

This approach takes into account the buyer journey and the overall user experience. It’s not so much about the products or services, rather, it is about solving the challenges potential customers are facing at every stage.

Source: HubSpot

Types of Inbound Marketing

Inbound Marketing often consists of the following:

Blogging
Search Engine Optimization
Social Media Management (Posting)
Video Marketing
Ad Development & Landing Pages
Content Creation
Email Marketing

Does the Approach Really Matter?

It’s about creating pieces of content that delivers results for your target audience. Determine your approach and start with a content marketing strategy or inbound marketing strategy. All of your content should conclude with a “call to action”. A call to action is an invitation for the users to take the desired action. For example, “Subscribe to our blog to get the latest in your inbox weekly!”

How to measure the success of the content and inbound marketing?

Before you start with the content or inbound, evaluate your ability to measure the results. For example, if your content or landing page says “Call Now!”, I recommend that you:

Have a method to measure the number of telephone calls received as a result (call tracking).
Determine the goals and objectives for each piece of content associated with your approach.
Create a list of key metrics that you’ll track and record periodically.

In our experience, keep it simple with engagement metrics and expand from there. Don’t be afraid to test new ideas and delivery methods.

3 Ways Businesses Are Changing Their Marketing Due To COVID-19

September 8, 2020 by Michael Sanders Leave a Comment

Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly vulnerable right now. Brick-and-mortar retailers are looking for new ways to sell amidst a number of physical challenges; doctor’s offices are looking to assuage doubts about in-person visits; and online businesses want to attract new customers.

Whatever your situation, a half-year of varied customer responses to COVID-19 have given us some insights into the marketing trends that are working and what to expect in 2020 — and beyond. While we all know consumers have shifted more online, businesses need to structure their marketing teams to best tap into that traffic, communicate more effectively, and ensure that social media gets increased attention.

Marketing Goes Digital

The most obvious marketing response prompted by COVID-19 has been the acceleration of digital. Stay-at-home orders, physical distancing, and remote work & school have changed the way consumers shop and interact. Naturally, businesses are shifting how they attract new clients and retain long-time ones. Deloitte outlines four marketing keys for organizations to make the shift a smooth transition:

Keep Your Team Connected – Ensure your team has the resources needed to effectively communicate and coordinate with each other and customers
Engage Customers with Unified Empathy – Listen to your customer and ensure the interactions they are having with your brand are consistent across channels
Personalize Digital Experiences – Now is the time shift resources into digital techniques such as remarketing ads to deliver the right message, to the right person, at the right time
Optimize Marketing Resources – Now more than ever, you need analytics experts in your corner to ensure you’re leveraging the wealth of information at your fingertips

Especially when engaging with potential clients, you need to create personalized journeys across the channels and in the settings that they are now using. For example, in recent months, we have seen a sharp reversal in the trend away from mobile devices as at-home users move back to desktop. Without a careful adjustment to your SEO strategy, your website might have the wrong focus, leading to lost customers. You also need to carefully consider how your customers can and will interact with your business. As customers expect a seamless experience, your service channels must deliver a consistent message to maintain loyalty.

Communicate Availability

According to McKinsey, the availability of products and services is the number one reason customers are switching their brand allegiance. For marketers, this means a number of things. The most obvious (if most difficult) tactic is to increase the days of inventory on-hand of products or the availability of time slots for services. With more people working from home and many kids learning remotely, some physicians and doctors offices with whom we work have reconsidered staffing toward more daytime slots and fewer night and weekend hours.

But what if the overseas lead time for your products precludes increasing stock levels? This is where timely communication is paramount. Depending on industry, we’ve seen returning traffic increases of up to 1200% in the months following the COVID-19 pandemic, as users return again and again to a website. For high-volume items, consider placing a banner on your cite to indicate when the product will be in-stock. If you aren’t collecting customer emails, now is the perfect time to create a subscriber list so that you can be proactive with notifying customers of availability.

Social Holds The Key To 2021

Organizations should be prepared to dedicate more resources to social media marketing in 2020 and beyond. Social media budgets accounted for almost one-quarter of total US marketing budgets this summer, up from 13% this winter. During the pandemic, marketers are increasingly making customer retention a priority. Presented with a list of 5 objectives and asked to choose their primary one, more than twice as many marketing leaders pointed to customer retention (32.6%) as acquisition (14%).

And the primary method businesses are using to engage and retain is social media. Your customers are looking for ways to interact with others in a social-distanced world; to connect with others and even to be distracted from everything that’s going on. Social media is the perfect platform for brands to engage with customers in this way and create opportunities for now and into the future. Platforms like Facebook, Twitter, Instagram and LinkedIn can help you start and maintain meaningful conversations with your most important assets.

Toward Marketing In 2021

Being prepared for the post-COVID world means setting up your marketing and customer service teams for success, communicating more effectively, and ensuring that you’re having good conversations with your clients and leads. Stop wasting valuable resources on pre-pandemic tactics — re-allocate your marketing spend to attract and engage the right customers, in the right place, at the right time. If you still have questions, contact DaBrian Marketing Group today.

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DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

August 26, 2020 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight customers. DaBrian Marketing’s mission is to provide digital marketing solutions to our clients and provide strategies that are effective and transparent and help our clients achieve their goals by utilizing analytical evidence.

DaBrian Marketing Group offers digital marketing solutions with an inbound marketing approach. This approach will help us to continue to transform businesses in this COVID 19 environment. Our clients and us need to identify ways to adapt to the new norms and our HubSpot Solution Partnership provides a framework for us to do better.

We haven’t just adapted to inbound, we’ve added features and functionality to help our potential clients by adding an improved support ticketing system, online chat, and the ability to schedule an appointment. Our offerings have expanded to include strategic deliverables to help customers to move towards an inbound marketing approach.

These offerings include buyer persona development, inbound strategies, content strategies, web design, traffic generation, lead generation, lead nurturing, and more. Our team’s industry-specific experience, lean structure, and analytics focus allow us to demonstrate a larger return on your marketing investment, more quickly than alternatives. “We look forward to offering our customers more digital marketing solutions and a path to a better business,” said Daniel Laws, President & CEO of DaBrian Marketing Group in Reading, PA.

Do you need help with HubSpot? Book a meeting with your local Reading HubSpot Solutions Partner. Not in your area, give us a call to discussion some options.