• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Get A Quote
  • 610.743.5602
  • Schedule A Meeting
default-logo
Menu
  • About
    • Team
    • Careers
    • Work
  • HubSpot Agency
    • Marketing Hub
      • Setup & Strategy
        • Inbound Success Plan
        • Inbound Marketing Plans
      • Traffic Generation
      • Lead Conversion
      • Lead Nurturing
    • Sales Hub
      • CRM Implementation
      • Sales Enablement
      • Sales & Marketing Alignment
    • Content Hub
  • Digital Marketing
    • Inbound Marketing
      • Inbound Marketing Plans
    • Content Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Shopify Web Design
    • CMS Hub
    • Branding/Graphic Design
    • Our Work
    • Hosting & Maintenance
  • Blog
    • Small & Mid-Sized Business Resources
    • Client Referral Program
  • About
    • Team
    • Careers
    • Work
  • HubSpot Agency
    • Marketing Hub
      • Setup & Strategy
        • Inbound Success Plan
        • Inbound Marketing Plans
      • Traffic Generation
      • Lead Conversion
      • Lead Nurturing
    • Sales Hub
      • CRM Implementation
      • Sales Enablement
      • Sales & Marketing Alignment
    • Content Hub
  • Digital Marketing
    • Inbound Marketing
      • Inbound Marketing Plans
    • Content Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Shopify Web Design
    • CMS Hub
    • Branding/Graphic Design
    • Our Work
    • Hosting & Maintenance
  • Blog
    • Small & Mid-Sized Business Resources
    • Client Referral Program

Archives for December 2016

Bank Marketing: Creating Your Bank’s Brand

December 27, 2016 by Daniel Laws Leave a Comment

If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial institution. That is why even though a bank is offering a service which is considered a NEED, not a want, a branding message is vital. Banks have print, digital, and branches that need a consistent message and look. This message is something that should carry across mediums, devices, and generations. To improve your bank’s marketing and financial success, utilize these bank branding guidelines.

Bank Marketing tips and Bank Branding Guidelines

Effective Bank Marketing Starts with Your Employees

External branding is visible to each and every customer, or potential customer, who walks into your bank or researches your firm online. However, without internal branding, it is easy to let this message slip away. Your employees must carry the message, value proposition, differentiation and “live” the brand that you have clearly defined. Your slogans and taglines should be more than just statements; they can be shown through actions and customer interactions. Every employee should understand the bank’s branding. These employees will become ambassadors for the firm and may be responsible for carrying the message to both existing and potential customers.

Guidelines for Branding Your Bank

You need to put together a list of guidelines for your brand so that it appears consistent across all mediums. What font or typography will you use? How will the logo be placed? What color(s) will be utilized? Keeping these consistent is vital. Think about how the brand will be delivered, both in person and digitally, to ensure there are no mistakes. The smallest inconsistency can be magnified when published. As far as for use in your physical locations, you may need to hold training sessions with your employees on how to display any brand elements, too. Finally, don’t forget to cover yourself from a legal standpoint. Protect your logo and other branding elements and make sure you are not stepping on other toes.

Creating Your Bank’s Brand

When your bank is branded, it becomes more and more necessary to take advantage of your digital assets. Even if you don’t plan to use them today. Claim social media platforms when they become available. Get listed in the major directories. Additionally, you may wish to research reputation management and how it can benefit your bank. In certain cases, this can be necessary to give your company the right look and feel.

  • What the bank’s unique value proposition?
  • What differentiates them from other banks?
  • What’s the voice, style, and tone of the bank?

The answers to these questions will help you as you work to create your brand and make it “live” in the hearts of your customers.

Humanizing Your Brand

Your brand doesn’t just exist on paper, so it is important to “make it human.” Continuously reinforce the brand with your staff, customers, vendors and outside firms. This extra effort will go a long way in reinforcing what you stand for and creating something that will not only serve you well today but grow with your bank and become the core of what you are and how you serve those around you.

For more information about bank marketing and branding, leave a comment below or contact us today!

 

 

Filed Under: Bank Marketing, Digital Branding, Financial Services Tagged With: bank marketing, brand guidelines, branding, financial services, financial services marketing, social media

Financial Marketing Tips: Combining Print and Digital Advertising

December 19, 2016 by Daniel Laws 1 Comment

Today, marketing comes in more forms than ever before. Digital advertising is expanding, but that does not mean that traditional advertising methods are dead. When marketing for a bank, you want to reach today’s savvy customers across multiple platforms. Discover how to connect each of your financial marketing efforts and accurately measure its performance across traditional and digital, including mobile.

Financial Marketing Starts With Your Customers

There is more data available about bank customers today than ever before. Luckily, good customer relationship management (CRM) can help you harness this data and find the most valuable information to you. When building your marketing plan, you need to know who is using your mobile banking service, who is using your app and how they are utilizing these programs. Additionally, you need to know who is NOT using these services. Once you understand more about the people who use your various forms of contact, you can find patterns and ideally see what you can do to address the wants and needs of your different customer segments. How can you make the entire process better for everyone?

Invest in Additional Analytics

Measure the success of your email campaigns based on user ID’s to see what’s happening across mobile, desktop and tablet devices. In some cases, the loan application process is located on a different website (apply.atthebank.com/) from the primary website (thebank.com). The tracking function then breaks as the URL changes, throwing a wrench into your analytics. This is why it is imperative to have cross domain tracking setup. Any additional information can come in handy as you build up future campaigns, such as collecting data from a call tracking tool. Tagging the URL, which is done for campaign tracking purposes, can also help you avoid losing data—especially across platforms.

Review, Measure, and Analyze

Once you have invested in analytics program and you have the data, it is vital that you use it. Measure your bank promotions performance in various segments or by branch. Check out your return on ad spend by campaign or promotions. Once you know what type of marketing is working best for you, it will make it easier for you to determine what marketing methods you should choose in the future. One vital consideration is that you should never limit your measurement to only the last touch point. A potential customer might apply for a loan after clicking a paid search ad, but he or she made up their mind after talking to someone in person or having read a direct mail message.

There is so much to think about when it comes to marketing for a financial institution. Working with a digital marketing expert who knows the banking industry can help you grow in ways that you never imagined was possible. If you have questions about how you can harness the power of digital AND traditional marketing, reach out to us today. We would love to work with you.

For more information about Financial Marketing, please leave a comment below, or contact DaBrian Marketing today!

Filed Under: Bank Marketing, Financial Services Tagged With: bank advertising, bank marketing, digital advertising, digital analytics, digital marketing, financial marketing, financial services marketing, Google Analytics

Mobile Design Tips For Your Ecommerce Business

December 12, 2016 by Dabrian Marketing Group Leave a Comment

What’s the first thing that pops into your head when developing your company’s Ecommerce website? Are you concerned about the design aesthetically? Or, is it the content on the pages? While these are certainly important, your primary focus should be creating a mobile-friendly site with a quick and easy purchase process.

The Rise of Mobile Shopping

Since last year, shopping related searches on mobile have grown more than 120%. At the click of a button, you can find and buy anything from your mobile device. This is changing the Ecommerce industry as we know it. According to Think with Google, 30% of all online shopping purchases happen on a mobile device. Knowing this, websites must be designed to be both mobile and desktop friendly.

The Customer’s Purchase Journey

An effective mobile design guides a user through the purchase process quickly and efficiently. The path to a potential sale should require the least amount of clicks as possible with fast load speeds. To accomplish this, you must put yourself in the customer’s shoes to think about what may impact them on making a purchase.

First Thing’s First: Load Speed

When a user first connects to your mobile site, the initial concern is load speed. If your site isn’t fully optimized, people will leave before it even finishes loading. Last year, 54% of all holiday shoppers said they plan on shopping in their spare time during the day, like when they are commuting (but, don’t shop and drive). This gives your a smaller window of time The clock’s ticking! get your customers to check out as quickly as possible.

Mobile Design Tips for Ecommerce - Mobile Marketin

Give Them Personal Space

Once someone visits a site, a commonly used tactic is collect personal information…STOP! Don’t count your chickens before they hatch. Often when asked to register immediately, a user will close the window and look for another option. You haven’t given them time to check out your site yet, pump the breaks. If you insist, try giving them third-party options like Facebook, Twitter, or Google+.

Product Search and Filter Functionality

Make your products easy to find and give your customers a positive shopping experience with search bars and product filters. These enable users to find specific items they’re looking for. Most users expect this to be as easy as Google makes it, so try not to disappoint!

When it comes to online shopping, most users are hesitant to pull the trigger. Allow for an easy decision by providing customers with the ability to extensively view the product. Give them the freedom of pinch zooming in and out to know for sure it’s what they want. Also, be sure to include all the product details, any discounts, in-store availability, shipping, and user reviews. A great way to help further assure them is to use Youtube videos for reviews and product overview. 50% of smartphone video viewers say they use videos to help them make product decisions in-store or on a company’s website.

Mobile design tips for online shopping sites - Mobile marketing

All this information gives the user peace-of-mind in knowing they made the right purchase. For good measure, sneak a few related items in the bottom of the page to encourage more sales!

A User-Friendly Shopping Cart

The user now has the products he or she wants and is ready to check out. Include easy options to add and remove items from the shopping cart without leaving the checkout page.

Once everything is set, the user will press forward to fill out shipping and billing information. Simplify the process by allowing them to continue as a guest and by offering third-party payment options such as Paypal, Apple Pay, or Android Pay. This helps speed things up. For added reassurance, drop a note under the payment information affirming this is a secure checkout process. Now is a great time to offer special promotions and coupons! Once they submit the order, follow-up with a confirmation page and email with a full-detailed summary of their purchase.

Wrapping It Up

The user experience needs to be the forefront of our thought process when designing mobile sites. It needs to be a friendly, smooth-sailing, information-packed adventure that step-by-step leads them to that conversion. Think with Google says 82% of mobile users turn to their mobile device about a product while in the store. Having a well-designed mobile site can make all the difference between “I’m just looking.” to “I’m ready to checkout.”

Using the information provided here will give you valuable insight and great tips on what to include when setting up your mobile ecommerce website.

As a user, what do you look for on a mobile Ecommerce website? Tell us in the comments below!

Filed Under: Ecommerce & Retail Marketing, Mobile Marketing, Web Design Tagged With: eCommerce, Mobile design, Mobile marketing, online shopping, web design

DaBrian Marketing Group Provides SEO Services Overseas

December 6, 2016 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group Provides SEO Services Overseas

The UK’s Reliance Translations Partners with DaBrian Marketing Group, LLC for Search Engine Optimization (SEO).

DaBrian Marketing Provides SEO Services in the UK

6 December 2016 (Reading, PA) –  Reading, Pennsylvania-based digital marketing agency, DaBrian Marketing Group, has announced the acquisition of their first United Kingdom client in the tech firm’s nearly 10-year history. The partnership, with UK’s Reliance Translations, presents DaBrian Marketing with a great opportunity to tap into the international market.

DaBrian Marketing Group provides Reliance Translations with SEO services which includes content optimization, local listing management, and link earning strategies. DaBrian’s goal is to generate leads and improve inbound marketing efforts for Reliance Translation’s local market in the Manchester and wider United Kingdom area.

Reliance Translations specializes in translation, interpretation, transcription, and proofreading services in 77 languages. This intriguing pairing offers exciting potential for both organizations.

Syed Amjad Ali, Owner of Reliance Translations, explained why they chose DaBrian Marketing Group. “DaBrian Marketing Group’s reputation transcends international borders. They’re consummate professionals who are driven by a genuine desire to procure solid results for their clients. Besides their history of working with well-known brands and their impressive portfolio, I was most struck by the clarity of their language. Communication is key, and DMG knows this: by eschewing technical jargon, they’re able to break down complicated SEO strategies to laypeople. This sets a fantastic cornerstone for any business relationship, and we’re thrilled to be working with them.”

DaBrian Marketing Group’s SEO Consultant, David McDowell, had this to say about his company’s international opportunity. “I’m excited to work with Reliance Translations. They have been very helpful and continuously offer great industry insight. I expect this partnership to be extremely successful.”

Both companies are looking forward to a lasting relationship.

DaBrian Marketing Group’s first overseas partnership started in France.

About Reliance Translations

Reliance Translations has been providing high-quality translation, interpretation, transcription, and proofreading services in 77 languages for over fifteen years. Located in the United Kingdom, their comprehensive experience encompasses a wide-range of business sectors ranging from healthcare, to insurance, to technology. Reliance Translations has a well-established client base in the legal sector while also being well-known among solicitors, insurance companies, and courts of the UK. For more information about Reliance Translations, visit their website at http://www.reliancetranslations.uk/ or call the office phone number, 0161-881-7505.

About DaBrian Marketing Group

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Please send press inquiries to: general@DaBrianMarketing.com.

**Originally published on Newswire

UPDATE:

Since publishing this article, DaBrian Marketing has also provided SEO services to other UK based businesses: https://hephaestus.uk and https://yorkfitness.com/.

Filed Under: News & Events, Search Engine Optimization (SEO) Tagged With: content optimization, link building, Link Earning, local listing management, local seo, seo

Email Marketing Strategies That Will Increase Your Ecommerce Sales

December 5, 2016 by Dabrian Marketing Group Leave a Comment

As a fellow marketer, I bet we both can agree that it seems like we can never get caught up with emails. Our inbox is flooded with random people or businesses trying to gain our attention. As we skim past every subject line and choose which emails to open, which ones to actually read, and which ones to simply delete, we quickly determine the ones worth our time. If we do it, your consumers do, too. Your email marketing efforts need to be focused on what’s going to attract your consumers to open, click, and buy your products.

email marketing services in Reading, Pa - DaBrian Marketing Group

Connect your Ecommerce Store

To do this, integrating your Ecommerce store to your email marketing platform correctly is the first step. The data you need to increase your sales will then automatically populate. You’ll begin capturing their purchase history, following their path to your website, and learning more about the people they are such as their demographics, geographic location, and interests. Before you start seeing an impact on your ROI, you need to learn what to actually do with the information you now have.

email marketing services in Reading, Pa - DaBrian Marketing Group
Statistic Source in Image

Segment Your Email Lists

Sending emails to your potential or current customers is a great way to continue the communication between the two of you, but it doesn’t mean they are interested in what you have to say. By segmenting your lists, you can distribute emails directed towards that particular customer.

Types of Customer Segments:

  1. Potential Customers – Those who’ve shown interest, but never purchased should get an email to ensure you both stay connected.
  2. Recent Customers – If they recently purchased an item, you now have an idea of what they like. Send them a follow-up email with other similar products.
  3. First-time Customers – These new customers might enjoy a “thank you” email to feel more welcomed and appreciated.
  4. Repeat Customers – They have purchased more than once already. Make sure they stay your repeat customers by sending them a special offer or coupon.
  5. Lapsed Customers – Lapsed customers haven’t purchased anything in months. Become top-of-mind again by sending them a deal on the last product they purchased.
  6. Seasonal Customers – Say some customers only buy during certain months of the year. When this month rolls around, be the first name they see. Send them an email with images of what they usually buy.
This segmentation can get you started with sending out the right emails, but there many other ways to segment your lists, also.

Test your Content

Simply because you sent out an email, doesn’t mean you will actually get every customer to open it– We know this. Find out what makes them more inclined to open and interact with your email. A/B testing is the perfect way to do so. This is when you change one variable of an email and see which one performs better. You can test the sender’s name, subject line, send time, copy inside the email, and imagery (videos, gifs, etc.). Does a more blunt, factual approach work for your customers or do they enjoy more humor? Whichever email generates the most sales is your winner!

Click Here for A/B Testing Ideas

Rely on Automated Emails

In a study completed by eMarketer, it was found that B2C marketers who leverage automation have seen conversion rates as high as 50%. Automated emails are reminders and follow-ups of a recent consumer interaction. One of the most important automated emails is an abandoned shopping cart reminder. eMarketer also reports that an email notification about an abandoned shopping cart receives a 40.5% open rate. You know they’re interested, so tell them they need it and don’t let them forget.

Track What You’ve Earned

Whether you’re sending an individual email or an entire email campaign, it’s important to analyze the results. How do the open rates and click percentages compare to industry averages? How many unsubscribed from receiving your emails? How many sales did it generate? What was its average dollar sale compared to your other emails? Find out why a certain email performed better (or worse) than another. Constant analysis allows for constant improvement.

Perfect your email marketing now so you can start the New Year with just one more way to improve your ROI.

What challenges do you face with your email marketing efforts? Comment below, or contact us today to learn more about email marketing opportunities.

Filed Under: A/B Testing, Ecommerce & Retail Marketing, Email Marketing Tagged With: A/B Testing, eCommerce, email marketing

Primary Sidebar

Archives

Categories

Subscribe Now


CONTACT INFORMATION

DaBrian Marketing Group
3535 N. 5th Street HWY
Suite 2, #203
Reading, PA, 19605

  • 610.743.5602
  • Mon - Fri: 9AM - 5PM
Contact Us
Web Support

RESOURCES

  • Case Studies
  • White Papers
  • eBooks
  • Small Business Resources
  • Our Blog

MARKETING

  • Financial Services
  • Health & Wellness
  • Ecommerce & Retail
  • Business 2 Business
  • Business 2 Consumer

VISIT OUR LOCATION

  • Get Map & Directions

CONNECT WITH US

Facebook Instagram Linkedin Rss Twitter Youtube

Copyright © 2025 DaBrian Marketing Group  •  All Rights Reserved  •  Privacy Policy

Scroll Up