In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …
The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted budgets, and ever-elusive marketing ROI can be solved using one thing—data. It’s no doubt that both traditional and digital marketing tactics have a place in the business world, but the difficulty of justification so often rears …
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …
We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing landscape has really changed over the past decade and it’s about to get a mobile face lift and whole lot more in 2013. Below are my top five recommendations for bank & credit …
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this year’s symposium was “The Next Generation of Analytics Optimization.” We had a number of great speakers, panel discussions, sponsors, etc. We discussed common themes within the digital analytics environment such as …
The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years now and are continuously receiving updates, improvements, and new features that allow for even more in-depth analysis of customer and visitor trends. Tools like Google Analytics even allow for tracking of everything from your …
