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Healthy SEO Leads to Effective Healthcare Marketing

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Healthcare marketing can be very challenging. In fact, many healthcare facilities share the notion that new patient acquisition should mainly stem from referrals. While this certainly can be an effective method, it’s not a sustainable or very trackable method to gage success. To truly grow and expand your facility or practice, you’ll need to invest in additional marketing tactics, such as Search Engine Optimization (SEO).

Attract New Patients With Optimized Content

So your healthcare facility has a website. That’s enough, right? Wrong! A non-optimized website is about as good as outdated or broken medical equipment. Sure, you have it, but it’s not really helping.

According to Google, 1 in 20 searches in Google are for health-related information. To ensure your website is capturing this audience, you need to have the appropriate content. Your content needs to:

Contain relevant, high-traffic driving, and trending keywords.

– The medical terminology you use, might not be the terms your patients are using. Do your research!

Answer popular questions

– When people search for healthcare related information, a lot of their searches are question based. Whether they are trying to find where you are, or what medical condition they have, you want to have that information on your site.

Discuss relevant and popular procedures/conditions

– Give users the background information they need so that they don’t have to look elsewhere.

Be The First Found When an Emergency Happens

When people have a medical emergency or issue they’ll often look for immediate help within their area online. If you’re not listed locally and your site isn’t locally optimized, you’re allowing you competitors to capture patients in need. To combat this, you’ll need to ensure the following:

NAP Consistency On Your Website

– Your business name, address, and phone number need to be listed accurately and consistently throughout your website on every page.

Your Local Listings are optimized

– Along with your website, your healthcare facility needs to be listed across the top local listings. Similarly to your website, the contact information needs to be consistent and accurate, too. However, just being listed isn’t quite enough. You’ll need to:

– Select relevant categories

– Add images

– Fill out descriptions

– Encourage Reviews

 – Aside from the fact that 90% of users read online reviews before visiting a business, reviews have also been discussed as a ranking factor. Although it has not been announced officially by Google, there have been studies (like the one done by Darren Shaw) that show a direct correlation amongst reviews and rankings. Reviews will also help to build trust before the first encounter.

Make It Easy To Schedule an Appointment or Contact You

According to KoMarketing, 51% of people think “thorough contact information” is the most important element missing from many company websites. To ensure your healthcare facility is providing the best user experience, your website should include:

– Your phone number, prominently placed towards both the top of the page, and within the footer. If you can make this number click-to-call, even better.

– A simple schedule an appointment and/or a contact form that asks for the least amount of information needed. According to Accenture, 66% of US health systems will offer digital self-scheduling by the end of 2019. Don’t get left behind!

– Your hours of operation/availability.

Connect Through Various Forms of Media

It’s 2017, people aren’t just reading text anymore. Most users want to see images and videos. It provides a good user experience and reaches users who are searching on other platforms such as Youtube. These images and videos allow you to show off your office, show your personality, and put a face to your practice. Often times, many people are hesitant or just downright scared to go to a healthcare facility. These will help create a relationship before it really begins.

In fact, users are becoming so comfortable with video that 64% of Americans would be willing to have a video visit with a doctor.

Final Diagnosis:

There’s a huge opportunity for your practice or office to grow and expand with healthcare marketing tactics such as SEO. With search interest and competition continuing to rise, you need to make sure your healthcare facility is out-in-front.

What marketing challenges has your Healthcare facility faced? Let us know in the comments below!

By: David McDowell

The Importance Of Optimizing Your Business’ Local Listings

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Local listing creation and optimization is an essential part of an effective SEO strategy for local businesses (businesses targeting their local market). For over a decade now, locality and local SEO has continued to grow importance and influence digitally. While many business owners understand this at a basic level, several fail to maximize their efforts.

When it comes to local listings, a lot of businesses take the “set it and forget it” approach. To ensure your business isn’t leaving money on the table, you not only need to be listed on the top platforms, but you need to continuously optimize your account on a regular basis.

local SEO in Reading, Pa

Below are performance metrics for some of our clients on two of the top local listing platforms – Google My Business and Yelp.

Yelp

With nearly 150 million annual users and over 100 millions reviews since its inception, Yelp is a very important platform for your businesses to be listed and active on. It allows your business to showcase its products/services, information about the business, and is known for its reviews. Customers can voice their opinions/experiences first hand.

1. If not handled well, this can be a nightmare for a business.
2. If handled well, it can help boost your business past your competitors.

Below are screenshots of one of our client’s Yelp analytics. Prior to us managing their account in August of 2016, our client was simply listed on Yelp. There were only a few images, business information was incomplete, and reviews were left unattended.

Yelp User Views:

Local listing management in Reading Pa
  • 11 months prior to optimizing = 172 views – which is 15.63 views per month.
  • 11 months after we optimized = 574 views – 52.18 per month.
  • A 70% increase of views per month! 

Yelp Leads:

Yelp account management and optimization
  • 11 months prior to optimizing = 25 leads – 2.27 per month.
  • 12 months after optimizing = 79 leads – 6.58 per month.
  • A 65% increase in leads per month!

Google My Business

Google My Business (GMB) is the most important local listing platform to utilize. Seeing that Google owns the lion’s share of the search engine industry, it’s important for your business to be on their local listing platform. Unlike other local listings, GMB results appear clearly with Google search results in either a widget form (for branded results) or within Google Map listings (for industry-related keywords).

We compared the 5 months prior to us optimizing our client’s account, to the 5 months after. Below are the results.

Google My Business account management and optimization
  • 5 months prior to optimization = 322 total actions* taken by users.
  • 5 months after optimizing = 1986 actions taken – an increase of 33.43%
  • 5 months prior to optimization = 12697 total views.**
  • 5 months after optimizing =  14520 – an increase of 12.56%
  • 5 months prior to optimization = 13191 total searches.***
  • 5 months after optimizing = 15274 – an increase of 13.64%
*For GMB, actions are defined as visits to your website, request directions, calls, and online chats.
** Total views includes both search views (views within Google Search) and map views (views within Google Maps)
***Total searches include both direct searches (branded searches) and discovery searches (industry keyword related searches).

To Wrap Things Up

Local SEO is a (as Donald Trump would say) YUGE digital marketing tactic for small/local businesses. With that being said, having a successful local SEO campaign takes consistent maintenance. Optimize and update your local listings to ensure your business crushes the local market.

Interested in local SEO? Contact DaBrian Marketing today!

By: David McDowell

How SEO Can Help Your Auto Business Outrace The Competition

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Traditionally, automotive marketing techniques have been rather standard. Car dealers and shops may have bought billboards, ads in the newspaper, and maybe even produced a corny, but fantastic commercial (you’re welcome).

Like that commercial, these marketing methods are outdated. Now that we live in a digital world, it’s time for your business to switch gears and go full-speed ahead with digital marketing. Here are four SEO tips that will help increase your automotive business’ online presence and overall sales.

1. Dominate The Local Market

As a car dealership or an automotive shop, your target audience is predominantly local. Knowing this, it’s imperative that your automotive business invests in local SEO. Major search engines, such as Google and Bing, have updated their search algorithms over the years to place a heavy emphasis on locality. Search engines do not only evaluate your company’s website but also other local listing platforms – including Google My Business, Bing Places, Yelp, Facebook, and an array of others. In order for search engines to accurately pinpoint your business, your contact information (name, address, and phone number) must be consistent throughout the web.

Think about local SEO as if it were the dashboard of your car. When icons appear, it means there are issues that need to be resolved. The icons represent your website, local listing profiles, and other websites with your information. Your car is your overall digital presence. In order for your marketing efforts to be successful, you need to make sure these issues are taken care of. Don’t ignore them!

SEO Tips for automotive businesses

Like your cars, your customers are always on the move. People are searching more on their mobile devices than desktop. How does this impact the automotive industry? Well, Think With Google reports that 1 in 3 car shoppers who use their mobile devices as part of the car purchase process also locate or call a dealer on a mobile device. By not having your information listed accurately across the board, you’re missing out on potential sales.

2. Your Content Is Your Sales Pitch

Being a good salesperson is an art and a science. You need to make the customer feel welcomed, informed, and persuaded to take action. The same is true for the content on your site. Your website is not just another asset to own. It’s a marketing and sales tool. A basic website is basically like buying a lemon – it’s useless. Provide your customers with all the information they’ll need online (price, features, reviews, etc). This gives them peace of mind knowing they have all the details, as soon as they need them. It helps build trust in an industry that is typically associated with not being trustworthy (like this shifty car salesman).

Content marketing tips

Aside from the technical/product details, be sure to convey emotion and storytelling through your content. Purchasing a car is an emotional, long-lasting process. It needs to feel right.

Your content is not just confined to the text and pictures on your website. It also encompasses video. Video marketing is a huge opportunity for the automotive industry. And no, I do not mean producing more commercials like the one in the beginning (although, it just may be the greatest thing I’ve ever seen). According to Think With Google, 69% of people who use YouTube while buying a car are influenced by it – more than TV, Newspapers, or Magazines. The top 3 most popular types of these videos are test drives, feature & option overviews, and vehicle walkthroughs. The time spent watching these kinds of videos has doubled in the past year.

It all comes down to being open with your customers. You need to speak to them online as if you were trying to make a sale in-person. The more transparent you are, the more likely someone will feel comfortable enough to make such a big financial decision.

3. Search Results Come With Added Features

Search results are no longer just your traditional top 10 organic results. Now, they contain paid ads, local listings, social media, images, videos, news, and more. And, if the results have changed, so should the measurement.

While rankings do matter, they do not paint the entire picture. In order to keep up in the digital race, you need to analyze your competitors and the industry norms to see what kind of search marketing methods are happening and what type of content is being disseminated. If your competitors are active on social media, creating great videos, and are listed in local, they are going to appear before the organic listings. It would behoove your business to do the same.

4.Link Earning: Win The Race With Help From Others

A huge part of having an effective SEO campaign is link earning (often referred to as link building). Link earning is the process of obtaining high-quality links from other reputable websites. This not only helps your overall exposure, but links from other sites also pass link juice (fun, right?). The more high-quality links you can receive, the more reputable search engines will deem your business. This places your site higher within the rankings and makes it appear more often for your desired audience. If you own a car dealership, an extremely important link is from the corporate website. For example, if you’re a Ford dealer, you need to be listed on their “Find a Dealer” tab.

Link earning can also help with your local awareness. By acquiring links from influential organizations within your community, your local search visibility will increase. And, if you didn’t skip to the end of this blog and you read numero uno, you’d know that local is kind of a big deal.

Link building and earning methods

On Your Mark...Get Set...Go!

The entire automotive industry, including your competitors, is moving towards digital marketing. Don’t get left in the dust! Use the SEO tips listed above and start competing for first place.

Have additional questions surrounding automotive marketing? Leave them in the comments below!

By: David McDowell

Top 5 SEO Trends for 2017

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The world of SEO has continuously changed over the years, and 2017 is no different. In order for your business to perform well, it’s imperative that you adapt and stay ahead of the curve, or risk being left in the dust (of your competitors). Below are the top 5 SEO trends for 2017.

Top SEO Trends in 2017
SEO Trends For 2017 – Image Made By Our Web Designer Nick Davies

1. The Never Ending Year of Mobile

We’ve all heard about the importance of mobile. Within the past few years, mobile traffic has surpassed desktop traffic and the gap continues to increase. On top of that, Google recently rolled out mobile-first indexing. Knowing this, it is essential that your site is designed and developed with mobile top-of-mind

Along with the actual design, the functionality comes into play as well. Accelerated Mobile Pages (AMPs), appear that they are here to stay. AMPs increase your page load speed (which is a ranking factor), and ultimately enhance the user’s experience. Speed (or lack thereof) kills. According to Think with Google, forty percent of people abandon a website that takes more than three seconds to load. That’s an enormous amount of potential loss.

2. Voice Search Trends Speak Volumes

Voice search is the fastest growing type search. According to Google, 55% of teens and 41% of adults use voice search on a daily basis. That’s not surprising seeing that most of our devices (laptops, phones, and tablets) all have voice search built-in, and the emergence of voice assistant devices (like Amazon Echo and Google Home). Combine this with our fast-paced living, and perceived need to multi-task, one can predict that voice search will continue to grow.

Voice Searches impact on SEO - SEO Trends 2017

Voice searches are very different than typed. The intent of typed searches vary, whereas voice searches tend to be either a command, or question. To optimize for better voice searches, your content should clearly answer the 5 W’s of who, what, when, where and why.

Along with adapting your content, you should also partially shift your focus when it comes to platforms. I’m willing to wager that your primary, if not only, focus (when it comes to your digital presence) is on Google. While Google certainly has the lion’s share of the market, don’t forget about Bing. Bing is set as the default search engine for Apple (Siri), Amazon, and Window’s Cortona (surprise).  

3. Virtual Reality is Really Real

Contrary to popular belief, virtual reality (VR) is not just for gaming. VR is currently changing the way we search, and digital media as a whole. The biggest attraction surrounding VR is that it allows users to experience what’s in front (and around) them,  as opposed to sitting back and watching. The user experience of your site is already extremely important, and I foresee it continuing to gain importance as more people adapt to VR.

Virtual Reality's impact on SEO - SEO Trends 2017

VR will change the way we create content, specifically video. 360 degree videos have been catching the eyes of many on the internet. This will only increase with VR. Your content will need to actually create an experience for your users. Check out this awesome promotional 360 video for the movie Warcraft. Talk about creating an experience!

4. New (But Similar) Faces For Local SEO

A consistent trend we’ve seen over the years is the importance of local SEO. With that being said, the hierarchy of local listings seems to have shifted. Years ago, the top players seemed to be Google, Bing, AOL (lol), and Yahoo. Now, with the increased importance of social, the emergence of alternative digital maps, and the importance of customer reviews, the primary local platforms are the following:

– Google My Business

  • It appears atop the Google search results for local service/product related searches.

– Facebook

  • Facebook search is not only for finding friends, but for businesses as well. Google also displays Facebook business pages and their reviews within their search results.

– Bing Places

  • Similar to Google, it appears atop Bing search results. Also, assuming you didn’t skip ahead, Bing has the potential to grow tremendously (See #2).

– Apple Maps

  • It’s the default map used on all Apple devices (Yes, iPhones).

– Yelp

  • Apple Maps pulls data from Yelp. In addition, consumers’ reviews have become a huge importance to users, and Yelp is one of the most popular review platforms.

Make sure you business is listed consistently and accurately across these platforms to help enhance your search visibility. It’s best to have ownership of all your accounts that way you can monitor and respond to what is said about your business online.

5. The Importance of Schema Markup is Growing

As Google and other search engines continue to develop their algorithms to determine a searcher’s intent, the importance of schema markup continues to grow. Schema markup makes it easier for search engines to categorize your site and better understand its relevance to a search. Since search engines have began using artificial intelligence systems, such as Google’s Rankbrain, it is imperative that you provide them with as much information possible.

Schema markup also allows for you to display quick answers. Quick answers can be snippets of things such as reviews, recipes, or other how-to instructions.

Schema Markup tags impact on SEO

With a new year comes new and exciting opportunities. Make 2017 your business’ year by running a successful SEO campaign!

Ready to conquer the digital world in 2017? Contact us today!

By: David McDowell

DaBrian Marketing Group Provides SEO Services Overseas

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DaBrian Marketing Group Provides SEO Services Overseas

The UK’s Reliance Translations Partners with DaBrian Marketing Group, LLC for Search Engine Optimization (SEO).

DaBrian Marketing Provides SEO Services in the UK

6 December 2016 (Reading, PA) –  Reading, Pennsylvania-based digital marketing agency, DaBrian Marketing Group, has announced the acquisition of their first United Kingdom client in the tech firm’s nearly 10-year history. The partnership, with UK’s Reliance Translations, presents DaBrian Marketing with a great opportunity to tap into the international market.

DaBrian Marketing Group provides Reliance Translations with SEO services which includes content optimization, local listing management, and link earning strategies. DaBrian’s goal is to generate leads and improve inbound marketing efforts for Reliance Translation’s local market in the Manchester and wider United Kingdom area.

Reliance Translations specializes in translation, interpretation, transcription, and proofreading services in 77 languages. This intriguing pairing offers exciting potential for both organizations.

Syed Amjad Ali, Owner of Reliance Translations, explained why they chose DaBrian Marketing Group. “DaBrian Marketing Group’s reputation transcends international borders. They’re consummate professionals who are driven by a genuine desire to procure solid results for their clients. Besides their history of working with well-known brands and their impressive portfolio, I was most struck by the clarity of their language. Communication is key, and DMG knows this: by eschewing technical jargon, they’re able to break down complicated SEO strategies to laypeople. This sets a fantastic cornerstone for any business relationship, and we’re thrilled to be working with them.”

DaBrian Marketing Group’s SEO Consultant, David McDowell, had this to say about his company’s international opportunity. “I’m excited to work with Reliance Translations. They have been very helpful and continuously offer great industry insight. I expect this partnership to be extremely successful.”

Both companies are looking forward to a lasting relationship.

DaBrian Marketing Group’s first overseas partnership started in France.

About Reliance Translations

Reliance Translations has been providing high-quality translation, interpretation, transcription, and proofreading services in 77 languages for over fifteen years. Located in the United Kingdom, their comprehensive experience encompasses a wide-range of business sectors ranging from healthcare, to insurance, to technology. Reliance Translations has a well-established client base in the legal sector while also being well-known among solicitors, insurance companies, and courts of the UK. For more information about Reliance Translations, visit their website at http://www.reliancetranslations.uk/ or call the office phone number, 0161-881-7505.

About DaBrian Marketing Group

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Please send press inquiries to: general@DaBrianMarketing.com.

**Originally published on Newswire

UPDATE:

Since publishing this article, DaBrian Marketing has also provided SEO services to other UK based businesses: https://hephaestus.uk and https://yorkfitness.com/.

DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

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DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

DaBrian Marketing Group offers Search Engine Optimization to Delaware Company.

Atlantic Millwork and Cabinetry Logo

29, November 2016 (Reading, PA) – DaBrian Marketing Group, located in Reading, Pennsylvania, crosses state lines into Delaware to offer their search engine optimization (SEO) service to Atlantic Millwork and Cabinetry. The digital marketing agency’s main objective is to improve their new client’s local search rankings.

The SEO service provides the client with content optimization, local listing management, and link building (link earning). DaBrian Marketing researches which keywords are relevant for the supplier and distributor to rank atop search engine results. This helps local, potential customers easily find the company, increasing the probability of a lead.

The overall goal of this strategic partnership is to expand Atlantic Millwork’s reach and visibility throughout the Delmarva region through organic search efforts.

Vincent T. McDowell, Director of Sales Marketing at Atlantic Millwork and Cabinetry, shares his excitement about the new relationship, “DaBrian Marketing Group is a wonderful team of highly qualified and well-trained professionals. We are excited to work with their team to advance our presence on the internet and commonly used search engines. I must add, their customer service has been second to none.”

Atlantic Millwork and Cabinetry resides in Lewes, Delaware. A family-owned, small business of over 25 years, supplies and distributes windows, doors, cabinetry, decking, millwork products and more across the Delmarva Region.

DaBrian Marketing Group has serviced other companies outside of Pennsylvania in various industries such as automotive, healthcare, non-profit, and manufacturing.

For more information about DaBrian Marketing Group’s search engine optimization program or any other service that DaBrian Marketing offers, visit their website at www.DaBrianMarketing.com or call the office at 610.743.5602.

About Atlantic Millwork & Cabinetry

Atlantic Millwork and Cabinetry has been a family-owned, small business for over 25 years. As the Delmarva Region’s premier building supplier, the company supplies and distributes windows, doors, cabinetry, decking, millwork products, and more. Their experienced sales staff and design teams are dedicated to providing excellent service and expert advice. With in-house technicians and delivery service, Atlantic Millwork can ensure an excellent start-to-finish buying experience. For more information about the company and their services, visit their website at www.atlanticmillwork.com or call their home office at 302.644.1405.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization (SEO), website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

**Originally published on Newswire