Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy among your keyword, ad copy, landing page, and your competitiveness, which is mainly shown by your Click through Rate (CTR). There are huge differences in how these seemingly similar Quality …
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …
If you are running Pay per Click ads using Google AdWords, you’ll need to be ready for your ads to start showing up on smartphones. Once yourLegacy Campaigns are upgraded to the Enhanced Campaigns, your ads will begin showing on mobile. Before this happens though, there are a few things that you can do to …
Some Background By now, I’m sure you’ve heard of Google’s new enhanced campaigns. These will “simplify” your PPC accounts by allowing you to combine similar Campaigns in to one Campaign without losing any unique settings from the various Campaigns. Enhanced Campaign Features From the Campaign view, your account will look simpler (less Campaigns), but at …
Consider This PPC Advertising Scenario… If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget that you were willing to spend across the account, then you would have to divide the monthly spend 3 ways (most likely not equally) between the 3 Campaigns. As the month goes …
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given the web surfer the capability to block or “mute” paid ads. As a marketer, initially my reaction was of fear and dread. Now, people on the web won’t just ignore my display ad, …
What is Google Changing Now? With the upcoming changes to both the [Exact] and “Phrase” Keyword Match Types, Google is helping you reach a larger audience. The question is will it still be your target audience. If you read the official post AdWords Blog, the examples given seems like this change will be extremely helpful. …
