You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing …
Today, marketing comes in more forms than ever before. Digital advertising is expanding, but that does not mean that traditional advertising methods are dead. When marketing for a bank, you want to reach today’s savvy customers across multiple platforms. Discover how to connect each of your financial marketing efforts and accurately measure its performance across …
What’s all this Hoot-n-Holler about Hootsuite? Hootsuite is a social media management program which helps consolidate a variety of social media platforms into one location. From Twitter to Facebook to LinkedIn and even YouTube, Hootsuite gives us the ability to check posts, images, comments, reviews, likes, hashtags, and more all on the same page. We …
According to 2015 CMO.com Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable return-on-investment (ROI). Google Analytic defines “attribution modeling” as “the rule or set of rules that determines how credit for sales and conversions is assigned to touch-points or any point of contact between a buyer …
This week, DMG’s Principal Owner Daniel Laws was featured as a Web Analytics World guest contributor with his “Mobile Analytics Guide for Mobile Websites.” Daniel walks you through the necessary steps to capturing the meaningful data you need to make informed decisions surrounding your mobile website. Check out the featured blog in full at: http://www.webanalyticsworld.net/2015/02/mobile-analytics-guide-for-mobile-websites.html This …
Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to inform how you collect or report on the data. This reason needs to be logical and ultimately impact your bottom line as well as multiple departments or individuals within a company. What …
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this year’s symposium was “The Next Generation of Analytics Optimization.” We had a number of great speakers, panel discussions, sponsors, etc. We discussed common themes within the digital analytics environment such as …
