Email marketing plays a major role in any digital marketing strategy. According to a Forrester report, repeat customers tend to be more heavily
10 Business System Integrations for Better Marketing
Everyone wants something for less, but as a business owner, you're consistently trying to increase sales and improve profit margins. So, the question
Analytics Christmas Carol: 12 Things To Measure
This time of the year we're either busy analyzing the past year's data for the new year or dreaming of great food, presents, and time with the family
10 Tips for the Next Generation of Digital Analysts
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this year’s symposium
Keyword Research to Improve Email Marketing Effectiveness
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword
Data Quality is Essential to Pharmaceutical Marketing Success
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data
6 Tips to Consider Before Implementing Your Email Marketing Strategy
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for an