Digital Marketing Blog

3 Web Design Essentials for Business Owners

A good web design is essential to the success of any business. Business Owners and executives have many choices but limited information to make the best decision. The average lifespan of a website is about 3-5 years so you’ll be making this decision often. Here are 3 ways to break down your next web design

August 10, 2018 by Nick Azzarello

Introducing Responsive Search Ads

How Responsive Search Ads Are Transforming Ad Writing Google Marketing Live 2018 event was only a few weeks ago. One of the “big” announcements was a new Search Ad Format – Responsive Ads. This is still within Beta, but will be fully available soon. Whether you are able to begin testing Responsive Search Ads now,

August 3, 2018 by Justin Miller

4 Steps To Find Your Brand Voice

Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you

July 19, 2018 by Michael Sanders

Before You Use Google AdWords…

Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your

June 13, 2018 by Justin Miller

General Data Protection Regulation: What You Should Know

If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to

May 24, 2018 by Daniel Laws