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DaBrian Marketing Redesigns Hometown Heroes’ Website

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Hometown Heroes teamed up for a complete website redesign with DaBrian Marketing Group, LLC. The goal of the site is to increase brand awareness for the non-profit organization who is dedicated to paying it forward and giving back to the community. It’s developed to attract new donors, volunteers, and organizations who believe in their mission and want to become a Hometown Hero.

About Hometown Heroes

Hometown Heroes is a registered 501(c)(3) nonprofit organization & nationwide charity. Their mission is to give assistance to any family or individual regardless of their gender, age, or ethnicity. They invite anyone – individuals, schools, businesses, and volunteers to join in to raise awareness and funds, together.

Types Of Opportunities to Provide Assistance:

  • Hurricane Relief
  • Homelessness
  • Domestic Violence
  • Drug Abuse
  • Disability
  • Food & Heat for the Elderly
  • Assistance for New Mothers with No Resources
  • Joint Fundraisers with Local & National Nonprofits

Super New Features

The site includes two new features that are unlike their previous site. Each month, they will be featuring a monthly hero spotlight (See Image Below). The Super Hero of the Month will honor local citizens or organization who have contributed or brought awareness to Hometown Heroes. It also will advertise upcoming events that benefit the organization. Through proper maintenance and updating, anyone across the country will be able to find a way to help!

Join The Ocean County Awards Gala Event

There was a pressing deadline to complete the website in order to be able to promote their event on May 3, 2018. The Gala will be at Jack Baker’s Lobster Shanty to celebrate another successful year of helping our neighbors through tough times. It includes cocktails, dinner, dessert, dancing, and a premier gift auction. Order your tickets to support the cause!

DaBrian Marketing invites you to check out Hometown Heroes’ website and become a hometown hero yourself.

Grow Social to Build Your Brand

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Social media has exploded exponentially the past few years. It started off as a way to share a conversation with a colleague (Facebook), share music with a friend (MySpace), or write all of your personal thoughts in a public diary (Every platform?). But, it has grown into a marketing tactic to allow businesses to get their products or services seen and in the right hands. With how simple it is to click “Buy”, it’s now crucial for businesses to maintain active social media accounts. If you haven’t come to this realization, you’re falling behind.

Creating an account and “posting” just isn’t enough. How do you create worthy content for your customers? How do you portray that your brand is the best to new customers? How do people even find what you’re posting!? With the right advice, this can all happen in no-time.

First Things First: Build Your Organic Reach

With Facebook’s new algorithm, it has become harder to build your organic reach, but doing so will only expedite your social success. Share a mix of intriguing content letting users discover not only helpful tips or information about your industry but allow them to get to know your business and your employees. Customers want to get to know YOU, your employees, and your personality. Any business with a strong company culture can soar on social media, no matter which industry you’re in. If your not an old, bland company, prove it.

Wendy’s strong social media presence gets everyone talking, even their competition.

— If people like your content, this can also help your search engine optimization (SEO) efforts, too! Social posts can be found in search results. —

Make It Known You’re There to Help

When someone messages your company on social media, do you reply? Do you wait days to respond? Do you have an automated message setup and think that’ll suffice? Customers want to speak with one individual, real human being NOW. A bot or automated response may be a time saver and at times, helpful, but it won’t do anything for the customer and in turn, your business. Most feel more comfortable writing to a business rather than calling about a question. Make it known that no matter how they reach out, you care enough to respond. So start getting those responsiveness rates up on Facebook!

Spend Money Where It’s Worth It

While growing your accounts organically is important, there’s nothing wrong with putting money behind the posts that are worth it! In fact, it’s important! There are several opportunities across all platforms that, depending on the scenario and the goal, you should put a few dollars behind. Facebook advertising can benefit almost every business. For this reason, Facebook offers many opportunities to do so such as Boosted Posts and Facebook Advertising. There even is a special, additional way for local businesses to expand their reach. Before you start spending money, think about what you’re trying to accomplish, what will resonate with your audience, and how much should your company spend on this ad? You’ll be surprised how little that cost could be.

Build a Brand Worth Talking About

Building your online presence is an ongoing process and takes a lot of time. While these tips will get you started, there’s much more you can do! If you still don’t see that you need to combine social media with all your other marketing efforts, let’s have a chat – especially if you’re a local business.

Avoid These Productivity Killers

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Working at a desk

We all have the same hours in a day but are we all making the most of the time we have? Benjamin Franklin said, “Do not squander time for that is the stuff life is made of.” We may not be able to change our workload but if we can get work done quicker and avoid needlessly wasting precious hours of our day, it’s a win! Let’s discuss a few changes we can make.

Be Proactive to Eliminate Distractions

We get info faster than ever before, but this can be overwhelming these days with the notifications, updates and reminders flooding our devices. Rather than constantly checking, turn on your “do not disturb” settings and designate time to check your updates at once. There’s also some great apps and plugins that deter the urge to check all the time.

Distractions can come from all angles especially if your work area isn’t private. Offices with open floor plans can be great for collaborating, but if others are interrupting your workflow by chatting by your desk, it can be hard to carry a thought. Let coworkers know your schedule and the best times of day to chat or ask them to set up a time to talk. If the office is just too noisy, headphones can be a great quick fix or find a quiet space like booking the conference room just to work. The change in surroundings might be a nice change of pace as well.

Sometimes, distractions can come from within when our brains won’t be quiet. It’s hard to be productive while thinking of a list of things I have to do and trying to remember them. I like to keep a notepad close by and jot down what I’m thinking about to get it off my mind and plan for it later.

Fatigue

Have you ever thought about how your overall health can affect your work performance? Many of us take pride in doing the best we can, neglecting our health at times, in order to get a job done well. However, cutting corners on health can catch up to us and not much is going to get done if you need a sick day or two. Getting sick is inevitable but do your best to eliminate the frequency by investing a little more time in yourself throughout the day.

Getting a good night’s rest can have a huge impact on our productivity. Research shows that lack of sleep can have an impact on a lot of the abilities we need to be productive like memory, thinking, and the speed in which we get things done. Rather than burn the midnight oil, feel good about going to bed early and if you’re thinking about the next day already, write it all down and rest easy.

If you think you can run full steam all day without taking any breaks, you are being unrealistic. Rather than planning on getting work done in large chunks at a time, space out your day a little with 5 minute breaks to let yourself reset and get back to work with a fresh energy and motivation. Don’t just use breaks to stare at your phone, get up, move around, and breath. Studies showed that taking a 30 min walk during lunch breaks at least three times a week improved enthusiasm, relaxation, and nervousness at work and resulted in less sick days.

These changes might not be easy to make all at once so start small and incorporate a few changes at a time. Stay mindful of what is cutting into your productivity, be proactive about improving yourself and turn it into a habit that you’ll be more likely to keep.

Resources

https://positiveroutines.com/increasing-productivity-with-sleep/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3290659/

https://www.ncbi.nlm.nih.gov/pubmed/25559067

Why Your Brand Should Be Using LinkedIn

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In an era of ever-increasing online interaction, social media is one of the most easily-accessible and useful tools in your business arsenal. While Facebook, Twitter, and Instagram have rightly earned their status as social media heavyweights, you shouldn’t underestimate the power of LinkedIn’s punch when it comes to promoting your business and boosting your sales. From lifting the lid on internal talent, to curating content: here are some key reasons why your business needs to embrace LinkedIn.

The Right Audience

Over 500 million professionals are on LinkedIn, and as it’s a social channel created for business interaction; its users are already there with their business hats on. On other social media channels, users might have primarily logged on for amusement, friendship etc.; on LinkedIn they are already in the right networking mindset, so it’s the perfect place to execute your business marketing strategy.

Not only are these people switched on and engaged, they are also probably more likely to be key decision-makers and engaged industry professionals. The perfect people your business should be talking to…

However; that doesn’t mean that you should go overboard and hard-sell, or forget the human side of business. Following top entrepreneurs will give you a good yardstick to follow, as they often balance business updates with engaging inspirational posts and stories.

Showcase Your Brand

LinkedIn lets you create a company page for free, which includes space for your company logo as well as a description about the brand. From here you can publish and share content — the first step for getting noticed.

It’s an easy, simple, and pain-free way of getting your message out into the world — and can also become a central spoke for employee engagement and content curation efforts. Use LinkedIn updates to welcome new team members, share company milestones, and cover any relevant industry events.

As well as being an excellent platform to highlight your brand ethos and vision, 64% of social referrals to company websites come from LinkedIn, so it’s also successful at directing potential clients/associates to your homepage.

Clever Content Marketing

Great content marketing material should educate, inform, or entertain your users. LinkedIn is ideal for promoting informative blog content or useful, practical advice about running a business. You will also find that inspirational people stories or anecdotes do well on LinkedIn, as does any relevant event coverage.

When planning out your LinkedIn strategy, make sure you mix up post formats and messages so as not to not have a brand that’s on social ‘autopilot’. You need to get to grips with brand storytelling, not broadcasting.

Just remember that images and links are key to well-performing posts on LinkedIn – 98% of posts with images receive more comments and posts with links in have a 200% higher engagement rate.

You should also encourage team members to publish native content on LinkedIn. The platform gets a lot of engagement, and it’s a fantastic place for events roundups, and short, reflective posts.

Connect with other experts

80% of all B2B leads come from LinkedIn. If you run a B2B company, LinkedIn provides the perfect opportunity to reach out to potential clients and form strong business bonds. It’s a great way to give back to your community of clients and associates — you can share their content, endorse them, and generally keep in touch.

Even if you have a consumer-facing company, you can still utilize LinkedIn’s large wealth of contacts by forging alliances for things like partnership marketing. It’s also ideal for scouting out new suppliers and distributors if you run an e-commerce business.

The rules of social networking are shifting, but the basics still ring true: listen, be authentic, and connect with meaning.

Another level of interaction

LinkedIn prioritizes relationship building. Whenever you send an invite to someone to ‘connect’ with you, instead of a blanket request being whizzed straight out, you can fully personalize the invite to explain why you’re getting in touch, where you found their details etc. You can also use the ‘cold’ mail option on LinkedIn: this is a scalable sales channel.

There is also the groups section where you can opt to meet with people who have similar interests. By joining groups that are populated by your target audience, you can then use this as a forum to promote your content. (But again: have respect for community).

A useful research tool

LinkedIn not only helps you promote your company and engage with clients and consumers, it’s also the perfect place to suss out the competition, talent spot, and generally keep your fingers on the industry pulse. If some of your rivals have a bigger presence, you can observe what they do and which circles they operate in.

LinkedIn is a place where many interesting conversations take place, but you run the risk of missing out on them, if you don’t engage. It’s a good idea to earmark some ‘engagement’ time in your social calendar, to help you unearth conversations that are worth listening too. Don’t forget that a roundup post of content found on LinkedIn is a quick way to leverage the channel elsewhere.

Whether it’s for building your brand reputation, making important business connections or distributing your content marketing, LinkedIn can truly transform your company. Leverage the power of LinkedIn for your marketing strategy and you’ll see increased engagement, SEO clout, and sales. If what we’ve said isn’t enough to convince you, just check out how these successful CEOs use it to their advantage.

Victoria Greene is a content consultant. On her blog, VictoriaEcommerce, she shares tips on how companies can improve the way they represent their brand. She is passionate about using her experience to help brands improve their reach across a variety of different social or content channels.

DaBrian Marketing Partners with Pipedrive to Deliver Integrated Sales and Marketing Solution

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DaBrian Marketing Group added Pipedrive to its suite of client solutions. The strategic move will help area businesses improve their lead nurturing processes and accelerate sales cycles by fully integrating their marketing automation platforms and customer relationship management (CRM) systems. DaBrian will provide configuration, integrations, support and consulting to better align sales & marketing efforts for clients and allow them to extract the most value from Pipedrive.

Automatically Update Contacts

DaBrian Marketing Group’s marketing automation solution fully integrates with Pipedrive, allowing businesses to instantly sync contact information across both platforms. Any customers or leads added to or updated by sales and support teams are instantly connected with marketing efforts, and vice versa – eliminating the need for manual import/export. The automation removes human error from the data entry process and saves time. After an initial set-up by DaBrian Marketing Group, Pipedrive’s continuous integration does all the work to keep marketing, sales and support information aligned. This ensures consistency in data between systems and enhances database segmentation, lead nurturing, lead scoring and many other contact handling functions.

Push Marketing Insights to Sales Team

Businesses can now use Pipedrive to connect leads directly to the campaigns that generated them, allowing managers to focus their teams’ sales efforts and providing context to those sales conversations. DaBrian’s marketing automation platform will identify the most effective marketing channels and the most active prospects, directing the sales team where to increase efforts. Integrating marketing information with Pipedrive also allows members of the sales team to more effectively target prospects and personalize their messages. Better understanding the sources, preferred channels and interactions of prospects with marketing efforts arms sales forces with the insights they need to close more deals.

Simple CRM that Drives Profits

Pipedrive was developed by salespeople, for salespeople. In addition to integrating information between marketing automation platforms and customer relationship management systems, Pipedrive helps simplify and organize the sales process. Users can be up and running in less than 3 minutes and it’s easy to add or remove team members. Salespeople are notified about key prospect activities to ensure timely follow-up. And the solution comes with native mobile applications to increase convenience and productivity. An attractive user interface and graphic pipeline representations further increase usability and effectiveness. The CRM starts at $10 per user, per month for subscription.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original strategic digital marketing solutions for businesses. DaBrian Marketing Group’s digital marketing services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web hosting, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

About Pipedrive

Founded in 2010 by seasoned sales pros, Pipedrive is a sales CRM solution designed to help salespeople rather than control them. It is built on a proven selling framework that gives visibility into the pipeline and drives actions that push deals to close consistently. Pipedrive is serving more than 60,000 customers worldwide with corporate offices in New York and Estonia. Pipedrive ranks no. 14 on the Inc. 5000 list as one of America’s fastest growing private software companies. For more information, go to www.pipedrive.com.

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – October 25, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing in search of a website redesign to provide easy access to relevant information and resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), local SEO, and content marketing strategy to help parents find appropriate services in their area.

Right Start Children's Services website

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Chester County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.