The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted budgets, and ever-elusive marketing ROI can be solved using one thing—data. It’s no doubt that both traditional and digital marketing tactics have a place in the business world, but the difficulty of justification so often rears …
Google Analytics API – Lesson 4: Authentication If you’ve been with us through the entire series, welcome back! This time we’ll get in and get our hands dirty in some code. If you haven’t been with us for the series, start by reading the first part of the series, which discusses some background, and the …
Reading, PA, October 01, 2013 — Daniel Laws of DaBrian Marketing Group, LLC, a full-service digital agency based in Reading, PA, has been appointed to the Reading Downtown Improvement District’s board of directors. Guided by its mission to create a “vital, productive, and commercially active environment in downtown Reading,” the Downtown Improvement District (DID) has …
For any business, your customers need to be able to find you. You wouldn’t take any signage down from your building, would you? This includes the customer having quick and easy access to basic information such a telephone number and hours of operation. The majority of customers now turn to the internet to find this …
This week, we’re taking time to explore a topic that’s a little different. You. Yes, you. Not your business, not your marketing campaigns, but you on an individual level. If you think about it, the time and effort invested in marketing yourself plays just as crucial a role as marketing your business. This is especially …
If you’ve been with us through the entire series, welcome back! This time we’ll get in and get our hands dirty in some code. If you haven’t been with us for the series, start by reading the first part of the series, which discusses some background, and the second part of the series, which provides …
First Things First: You Cannot Multitask This isn’t ‘new news’ by any stretch, but it’s terribly easy to forget—our brains are only truly capable of focusing on one thing at a time. According to Earl Miller, a neuroscience professor at MIT, rather than being able to focus on multiple things at once, we’re simply shifting …
What is Digital Marketing? For years, traditional marketing was the primary form of communication between businesses and their potential customers. It helped these businesses to create brand awareness and get the word out to potential customers about their product or service. Although traditional marketing continues to play a huge role in the business world, digital …
Why is mobile SEO important? The sight of someone peering down at a smartphone, tablet, or other mobile device is all too common, but it’s not simply just a fad. Mobile is the new way that information is extracted from the vast landscape of the internet quickly and efficiently. With the rise of users of …
