Dabrian Marketing Group

DaBrian Marketing Showcases Web Design Expertise for Green Giant

July 22, 2024 by Dabrian Marketing Group Leave a Comment

23, December 2016 (Reading, PA) – Reading based Digital Marketing Agency rebuilds Green Giant Lawn & Tree Care and Green Giant Pest Control’s websites to create a better user experience and an updated design.

The new Green Giant Lawn & Tree Care and Green Giant Pest Control websites provide visitors with a simplistic, modern design. The appealing layout provides better accessibility and functions on any mobile device. It allows prospective customers to easily request an estimate which in turn, allows Green Giant to acquire leads in a simple format. The site displays promotional content to support sales and provides viewers with additional information on their lawn care, tree care, or pest control issue. The websites’ designs, along with optimization for both organic and paid search, will help increase Green Giant’s brand awareness.

The previous website for Green Giant Pest Control was an add-on after an acquisition. The new site aligns with the long-term vision for owner, Dan Rothermel, and more integrated than the previous version.

QUOTE

Located in Fleetwood, Pennsylvania, Green Giant Lawn & Tree Care offers a variety of lawn care, tree care, and vegetation management services. Green Giant Pest Control specializes in the control of numerous pests for both commercial and residential properties.

The sites launch on separate dates. Green Giant Lawn & Tree Care launched on November 25, 2016. Green Giant Pest Control will go live on December 22, 2016.

View the newly renovated websites and find more information about Green Giant Lawn & Tree Care and Green Giant Pest Control, their respective sites are www.greengiantlawncare.com and www.greengiantpestcontrol.com.

About Green Giant

Green Giant Lawn and Tree Care and Green Giant Pest Control serves Berks, Chester, Montgomery, Lancaster, Lehigh and Northampton counties in southeastern Pennsylvania as well as areas near Phillipsburg and Clinton in New Jersey. The certified arborists and certified technicians of Green Giant Lawn and Tree Care offer lawn care, tree care, and vegetation management. Green Giant Pest Control is licensed to remove a variety of pests including bed bugs, ticks, and mice. The family owned company is located in Fleetwood, Pennsylvania. For more information, call 610-944-0408.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Business Leads & Conversions – What’s The Difference?

October 21, 2020 by Dabrian Marketing Group Leave a Comment

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale is a Conversion when it turns a User into a customer, skipping the Lead phase altogether. But, before we get too far ahead, let’s clearly define our terms:

Conversion – Action take, often online via a web page, app, or a phone call.

https://seodigitalgroup.com/what-is-a-conversion/

Lead – Person who has self-identified as someone interested in becoming a customer/client.

https://www.leadsquared.com/what-is-a-lead/

For example, a User might Convert once by watching an informational video. While this action would trigger a Conversion, no identifiable information is exchanged, so the User is not yet a Lead. However, when the User later downloads a case study and provides a name and contact information, they become a Lead. Marketing pros would score this as 2 Conversions and 1 Lead.

Generate Leads To Grow Business Revenue

The top priority for marketers is generating leads. (HubSpot, 2020)

Revenue comes from sales, which come from customers, who were once Leads; but how do people become Leads? That depends on what you are offering. A Lead is someone who identifies themself as interested in your products/services. How is this accomplished? Most commonly, it comes in the form of a submission or phone call.

A phone call happens when someone is ready to have a conversation, and ideally, someone on your end is ready to have the same conversation!. A form submission, on the other hand, could happen for any number of reasons, depending on what you offer. The most basic is a simple “Contact Us!” form, but that doesn’t give the new Lead anything except the anticipation of hearing back from you. To get more form submissions, offer something to the User (whitepaper, case study, audit, etc.) to entice them to become a new Lead.

Generating Leads – Now What?

As you collect and keep your new Lead information, your CRM will fill up nicely. Make sure you are continuing to follow-up with your new Leads by showcasing the benefits of becoming your customer.

Let DaBrian Marketing Group Fill Your CRM With Quality Leads! – Contact Us Today!

DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

August 26, 2020 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight customers. DaBrian Marketing’s mission is to provide digital marketing solutions to our clients and provide strategies that are effective and transparent and help our clients achieve their goals by utilizing analytical evidence.

DaBrian Marketing Group offers digital marketing solutions with an inbound marketing approach. This approach will help us to continue to transform businesses in this COVID 19 environment. Our clients and us need to identify ways to adapt to the new norms and our HubSpot Solution Partnership provides a framework for us to do better.

We haven’t just adapted to inbound, we’ve added features and functionality to help our potential clients by adding an improved support ticketing system, online chat, and the ability to schedule an appointment. Our offerings have expanded to include strategic deliverables to help customers to move towards an inbound marketing approach.

These offerings include buyer persona development, inbound strategies, content strategies, web design, traffic generation, lead generation, lead nurturing, and more. Our team’s industry-specific experience, lean structure, and analytics focus allow us to demonstrate a larger return on your marketing investment, more quickly than alternatives. “We look forward to offering our customers more digital marketing solutions and a path to a better business,” said Daniel Laws, President & CEO of DaBrian Marketing Group in Reading, PA.

Do you need help with HubSpot? Book a meeting with your local Reading HubSpot Solutions Partner. Not in your area, give us a call to discussion some options.

Ontelaunee Township Website Gets a Face Lift by Berks County Ad Agency

March 25, 2020 by Dabrian Marketing Group Leave a Comment

Ontelaunee Township serves the residents of Ontelaunee Township PA. They needed a secure mobile-responsive website that functions as a resource for the residents they serve and contractors working in their geographical footprint. Ontelaunee Township has approached DaBrian Marketing to design and develop the new site.

Prior to the web design project, the Ontelaunee Township website was not mobile friendly. The site had a number of pages that had been added over the years and was not organized in a way that was easy for residents to find information. Also, the website did not have an SSL certificate for security and no way gauge the usefulness of the website for residents or businesses looking to relocate to the township.

Now, the Ontelaunee Township website is now a mobile friendly website that responds with the type of device that customers are using. We created a user-friendly visitor journey with easy access to commonly requested information. The site utilizes an easy to update and edit website platform for employees of Ontelaunee Township.

About Ontelaunee Township

Ontelaunee Township serves the residents of Ontelaunee Township PA. Ontelaunee Township is a township in Berks County, Pennsylvania, United States. The population was 1,646 at the 2010 census. They serve as a resource for the residents they serve and contractors working in their geographical footprint.

Contact the Ontelaunee Township about zoning, emergency services, and more for residents and businesses.

Drive Web Traffic With Paid Digital Advertising

February 28, 2020 by Dabrian Marketing Group Leave a Comment

You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase traffic to your website? Search Engine Optimization (SEO), Social Media, Email Marketing, Paid Advertising, etc… Where should you start???

Here are a few questions to consider:

Is your website mobile-friendly?
Is your content clear and concise?
Is it easy to achieve the end goal on your website?
Do you have a budget to acquire more traffic?
Do you need web traffic immediately?

While all of the above listed options are valid methods to increase traffic, some take time (SEO), or require an existing audience (Email and Social Media.) However, if you answered “Yes” to all the above questions, then you are ready to run Paid Digital Advertising. Running Paid Ads isn’t quite that simple. What kind of ads – Search, Display, Video or Shopping? Where will these Ads be shown – Search Engines, across the internet, on Social Media? And very possibly the most important how will you reach your desired audience (targeting settings)?

While this blog will never answer all your possible questions about Paid Digital Advertising, let’s at least tackle some of the big ones.

1. Type of Paid Digital Ads

Search Ads – Context based ads that appear above and below Search Results. These ads consist of Headlines, Body Copy, URL and often various Extensions (ie. location, phone numbers and other additional information.)

Display Ads – Image ads that show on various sites above, below, next to, and among a websites content. Since these ads are not the primary reason a person comes to the given website, they need to grab their attention and give them a reason to click.

Video Ads – Often shown before, after or during a desired video similar to a tv commercial. Again, this ad needs to distract a person from their desired video and give them a reason to click.

Shopping Ads – Product focused with the goal for selling typically via an ecommerce site.

2. Placement of Paid Digital Ads

Search Engines – Seems obvious, but Search Ads are shown on Search Engine Result Pages (SERP.)

Display Network – Display Ads can show almost anywhere on the web. There are several Display Networks with the most popular being the Google Display Network (GDN) which boasts to include over 2 million websites,videos and mobile apps. Since videos are included in the Display Network, your video ads will show on this network along with your display ads

Shopping Ads – These ads mostly shown on Search Engine Shopping sections (Google and Bing). However, depending on targeting setting your shopping ads could also be Display ads and therefore be shown across the Display Network.

Social Media Advertising – Facebook/Instagram, Twitter, LinkedIn and several other social media platforms have their own Advertising platform. These ads are often similar to display ads, since they are often shown along the side of the page and are not based upon a search, but rather other targeting settings (geographic, demographic and more.)

3. Target Audience

The success of your Ads ultimate starts with your targeting settings. Even with the greatest Ads (search, display or other) shown to the wrong audience will never succeed, While Search Ads are primarily targeting and shown based on what a user searches, there are several other targeting settings involved. A short list of setting that can (and should) be setup on most, if not all, Paid Digital Advertising campaigns:

Geographic Location
Day Parting/Time of Day
Demographics (Gender, Age, Parental Status, Household Income)
Interest/Topics (for Display Campaigns)
Bidding Strategy
Device Targeting/Bid Adjustments
ReMarketing/Similar Audiences/In-Market Audiences

Following this very oversimplified process to setting up your Paid Digital Advertising will help put you on the path to not only driving web traffic but also growing your business and bottom line. However this is only getting you setup, you will still need to monitor and optimize your Paid Advertising campaigns on a regular basis.

Ready to Start your Paid Digital Advertising? Want Help setting up, monitoring and optimizing your Advertising Campaigns, or just have additional questions – Contact DaBrian Marketing Today.

Why doesn’t my business rank number #1 on Google?

February 5, 2020 by Dabrian Marketing Group Leave a Comment

You just built a new site but it is not ranking well in Google search results. You want to know why your business doesn’t appear on the first page on Google, right? Did the web design company account for Google ranking factors?

Below is a list of SEO ranking factors you’ll need to follow to rank #1 on Google:

1. Technical SEO Signals for Google

Take a look at the content optimization elements for better search engine rankings. These include, but are not limited to:

Use keywords in the page titles.
Use keywords in the page titles.
Create a unique meta description for each page.
Use keywords in image alt tags.
Use Schema Markups to tell Google what kind of content you are creating.
Use Accelerated Mobile Pages (AMP) to make your pages faster.

Making these changes or improvements can help your user experience. Google uses artificial intelligence to better rank web pages (aka RankBrain). It uses signals such as click-through rate, bounce rate, and time on site to rank pages.

2. Other Opportunities to Rank (SERP Features)

The Zero Position on the Search Engine Results Page is generally for the SERP features. A SERP feature is any result that is not a traditional organic listing. These features include Google Ads and Product Listing Ads, Instant Answers, Local Packs, Image Carousels, Featured Snippets, Top Stories, Reviews, AMP etc. Here is a list of SERP features and examples.

Listing Ads

Instant Answers

Local Packs

Image Carousels

Featured Snippets

3. Google My Business

Google My Business is a free business profile that lets business owners easily connect with customers across Google Search & Google Maps. According to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. These signals are the business name, address, telephone number, primary category, and website.

Being active on your profile by postings, responding to messages, and reviews will also help. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

Don’t just create a Google My Business profile, proactively use it! Share posts, list your products or services, show your menu,and engage with customers for Google reviews. You can use the “Insights” to see how people found your business and what action they took such as visits to your site, request for directions, or calls.

4. Duplicate Content

Duplicate Content can be either exactly duplicate or closely similar text that appears on multiple pages on the internet. Ideally you don’t want to have duplicate content on your site. It splits the value of the content to the duplicate page instead of one page to rank well.

Search Engines, just like actual people don’t want to read the same thing multiple times. Try putting things into your own words or writing the content from a different perspective.

SEO Tools such as Moz, SEMRush, and ahrefs can help you to identify duplicate content. Some of these tools provide guidance on how to resolve technical SEO issues. Google Search Console can also help and gives information to “avoid creating duplicate content”.

5. Create, Add Or Update Your Content

Content can be in the form of blog posts, infographics, videos, quizzes, etc. When content creation is done effectively, it will help you rank for specific keywords and improve the click through rate to your site. Consider the content length and how the piece of content will be used or deliverable to your audience.

In many cases, new content often leads to Google re-indexing and listing your content into the search engine results. New content can help to bring new people to your site and keep people coming back which gives your website more authority on the search engines.

6. Mobile-Friendly

As of July 1, 2019, mobile-first indexing is enabled by default for all new websites. The older or existing sites are informed by Google Search Console of the date when your site has been switched to mobile-first indexing. Google Search Console is a free tool that will help you to measure your website’s search traffic, performance, fix issues, and get into Google search results.

So, your new website should be designed for a mobile user experience before designing it for the desktop version. If you have an older site, you should proactively identify and implement mobile improvement to prepare your site for mobile-first indexing.

According to Google, 94% of people with smartphones in the United States search for local information on their phones. 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. If you are not mobile-friendly, your business is missing out on the opportunity to win new customers. Test your site with Google’s Mobile Friendly test, see the results of your site’s mobile version, and take action!

7. Loading Speed

In July 2019, Google announced that page speed will be a ranking factor for mobile searches. Based on data from Alexa, web pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

Try the PageSpeed Insights tool for information to make your web pages fast on all devices. By improving your site, it should help your local SEO and help people searching for your business.

Resource: PageSpeed Insights

8. Social Media

Google uses social signals to determine which websites are active and tells them which sites should rank higher. Social signals are interaction metrics on social platforms such as likes, dislikes, shares, votes, views, etc. Search your competitor by name, you will likely see their social media accounts after their company domain in the search engine results. It’s another opportunity for your brand name to appear in the results. It can help to protect your brand by claiming, monitoring, and communication on social platforms.

Create and use your social media accounts to share information with potential and existing customers. You can use social media to promote jobs and promotion without an advertising budget. Some businesses even use social media for customer service and proactively get product or service reviews on Facebook.

9. Backlinks - Fans or Votes of Confidence

Backlinks to your site are important because they represent a fan or vote of confidence from one website to another. The more links you have to your web page or site the more likely the search engine will rank and show your site on the search engine results page (aka SERP).

If all SEO ranking factors are equal between your business and a competitor, high value backlinks can give you a competitive advantage to rank number 1. Create a content marketing strategy to assist in your backlinking or link earning campaign. Content marketing is focused on creating, publishing, and distributing content for your target audience online. Good content often leads to backlinks and sharing of the content.

10. Unsecured or Not Accessible to Search Engines

Your website should be secured with a SSL certificate. According to John Mueller at Google, it’s a “light-weight ranking factor” and it is great for the users because it implies the site is safe for usage.

Use robot.txt files tell Google where to go for information on your site. You should make sure that you have an XML sitemap and add it to your Google Search Console so Google can access the pages for indexing.

You want to make it easy for Google to find and get your content so you can rank higher in the search engines. If you use WordPress, SmartCrawl and Yoast plugins will set-up a sitemap for you. If not, check out XML-Sitemaps.com to generate a sitemap. If someone manages your site, confirm that the XML sitemap has all of your web pages in it and use the Open robots.txt tester to make sure you are not blocking content from Google.

Conclusion

The list of seo ranking factor you need to rank #1 will continue to evolve. The list is a good start to improve your ranking. I would recommend that you continue to monitor your ranking and overall organic search traffic to see what is having an impact on your business. Put together key performance metrics to gauge progress and the goals of your SEO.

Stay up-to-date on Google algorithm changes.

Get a Free SEO audit to see if your site has these items implemented. If not, hire an SEO agency or SEO consultant to resolve any issues.