Archives for 2017

How to Set Up Your Auto Company’s Product Feed in Three Steps

April 17, 2017 by Dabrian Marketing Group Leave a Comment

As an auto company that offers Ecommerce, you obviously want your customers to enjoy using your website. They should be able to quickly and easily find and buy your products to meet their needs. This means that your website’s product feed must be properly designed to help those customers get parts or accessories. It’s an interactive experience.

A fast, intuitive, and organized pathway from your products to your checkout will help to create loyal customers. Follow these three steps to get the best product feed in the auto industry (or any industry for that matter ?).

Step #1 - Clean Out the Unnecessary Code

Get rid of the spans, styles, and other hindrances in your HTML that increase your load-time. These are types of code that may very well be present within your web pages. Overall, they are not useful to the functionality of your website. And, any style code (if it can) should be placed inside your CSS rather than your actual web pages. This is because spans and styles act like extra baggage at an airport. They slow your website down by increasing the time that it takes to load.

To maintain a reasonable size and speed to your web pages, delete those spans and styles. Increase the speed of your website to make the purchasing process go as quickly as customers need to buy from your inventory.

Step #2 - Only Use Optimized Images to Display Your Inventory

There’s no clear or uniform benchmark under which to keep your images’ resolution. It completely depends on the size of your images. But, you should try to stick to Google’s algorithm guidelines to avoid penalizations and get the best possible results. Implement optimized images for the specific pages and sections in which you want those images to be placed.

For your auto company, this is critical because of the high amount of photographs of parts and accessories that you will most likely have on your website. Always remember: shoppers love to see images. But, they have to be images that properly appear and interact with each web page’s text and design.

Read more about this in our downloadable SEO white paper.

Step #3 - Categorize Your Inventory to Meet Customers’ Demands

Guide your customers through the steps to find the solution to each problem that they experience. Avoid confusion by creating an easy system that allows customers to find the correct category of parts, type of accessories, or section within your inventory. Do not allow products to be lost within your website!

While they may not seem be “lost” to you, some products may be so obscurely located on a web page that requires numerous clicks to find that customers will not be able to see them. This kind of disorganization or a lack of categorization delays purchases. Instead, show customers all of the options that match their criteria, allowing them to collect the items that they want as they move through your website.

The End Result - More Paying Customers for Your Business

A well-designed product feed on your website means that users can easily pay you for your products. In other words: a simple purchasing process is a crucial component of a successful Ecommerce website. This is especially true within the auto industry because of the confusion that customers can face when purchasing car parts.

Give users the experience that they want from your brand. For auto companies: this starts with the design of your product feed. Whether it’s cars, trucks, parts, or add-ons, you must guide customers to the section of your inventory that they need with ease.

Still Have Questions About Your Product Feed or Automotive Marketing as a Whole?

Let us know about your situation in the comments, below, and we’ll find a solution. Don’t forget to follow us on Facebook and Twitter for constant digital marketing advice for your website!

Local Copywriter Uses Psychology to Enhance Digital Marketing

April 13, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives

As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users.

13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his new role at the agency, Kline utilizes his knowledge of human behavior to write helpful content for each client’s target audience.

His copywriting position at DaBrian Marketing allows Kline to create digital content that combines both industry-specific research as well as rhetorical techniques to match consumers’ needs. Kline determines the motivations and probable behaviors of users to encourage interaction within digital content. He creates visions and concepts that guide the intended audience to the client’s desired goals and objectives. After the creation of written content for websites, email marketing campaigns, or advertising networks, Kline analyzes that content’s performance through Google Analytics and other platforms that rely upon knowledge of descriptive and inferential statistics.

Content marketing is significantly involved in every aspect of the digital campaigns at DaBrian Marketing. As a result: Kline’s mission is to express a consistent, universal message through any and all marketing initiatives that contain creative material. Specifically, Kline collaborates with the Creative Director, Mark Mapp, and the Web Designer, Nick Davies, in order to ensure that campaigns offer users relevant, action-oriented narratives. Throughout all of the assets that he writes, Kline understands that words, photography, and graphic design compose each user’s experience with creative material.

Kline also notes the importance of collaboration with the Marketing department to ensure that consumers receive digital content in the most advantageous contexts: “I am thankful to be a part of the team at DaBrian Marketing; I enjoy applying the dynamics of human behavior and cognition to collaborate with both the Creative and Marketing departments.”

Christian H. Kline graduated from the Temple University Honors Program with a Bachelor of Arts degree in Psychology. Courses such as Social Cognition, Industrial/Organizational Psychology, Advanced Undergraduate Statistics, Psychology of Creativity, and Cognitive Psychology prepared him for creative work at DaBrian Marketing Group.

Kline had his first taste of agency-life in the summer of 2016 as an intern at DaBrian Marketing Group. As the Content Marketing Intern, he wrote promotional emails, paid search ads, and web pages for both DaBrian Marketing and clients. Additionally, Kline filmed several of DaBrian Marketing’s promotional videos. During his free time outside of the office, Kline cooks, spends time with his friends, family, and dog, as well as conducts part-time psychological research at Penn State Berks.

Find more information about Christian H. Kline by reading his bio on DaBrian Marketing Group’s website.

About DaBrian Marketing Group, LLC
Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original and strategic digital marketing solutions for businesses. The team at DaBrian Marketing creates brand awareness, increases lead-generation, and identifies insights that improve sales growth. Services include web analytics, creative design, digital branding, pay per click (PPC) advertising, search engine optimization (SEO), social media marketing, and web design. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

DaBrian Marketing Group Hosts Google Partners Connect Event for Automotive Dealers

April 11, 2017 by Dabrian Marketing Group Leave a Comment

The digital marketing agency opens their doors to automotive dealers to discuss the latest trends in online car shopping and search engine behavior.

11 April, 2017 (Reading, PA) – DaBrian Marketing Group, LLC hosts a Google Partners Connect Event that live-streams an informative digital marketing seminar from the famous search engine and answers questions from local auto dealers. Take 30 seconds and register to attend.

On April 19 at 11:30 AM, the team of digital marketers at DaBrian Marketing will welcome business representatives from automotive dealerships in the surrounding areas of Berks, Lehigh, Montgomery, and Chester Counties to their office in downtown Reading, PA:

500 Penn Street Suite 201

Reading, PA 19602

At this event: DaBrian Marketing Group’s team will dedicate time to educate automotive dealers on the online car shopping behavior that is significantly impacting the sales and growth of auto companies.

While online behavior may not seem to change or be relevant to many businesses, it is actually a continuously evolving phenomenon that changes with technological advances. A recent article by Think with Google reports that the search interest for images of car brands’ products has increased by 37%, year-over-year (data from Google Trends).

This is just one example of the digital shift in car shopping and browsing. There are many nuances to the ways in which consumers search, locate, and buy their automobiles in 2017. Such information is a) critical to the profitability of auto dealers and b) the reason that DaBrian Marketing Group is live-streaming of a special seminar from fellow marketers at Google’s headquarters.

Attendees of the event benefit from an additional Question & Answer session about the exclusive qualitative lessons and quantitative figures from Google. The team of digital marketers will openly discuss the factors that must be considered when creating and implementing a digital marketing strategy for the automotive industry.

Interested auto dealers, resellers, mechanics, repair companies, and service providers are highly encouraged to attend this event as the agency offers exclusive insight for the digital marketing landscape.

To attend, simply register online in seconds. Lunch will be provided by DaBrian Marketing Group.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original and strategic digital marketing solutions for businesses. The team at DaBrian Marketing creates brand awareness, increases lead-generation, and identifies insights that improve sales growth. Services include web analytics, creative design, digital branding, pay per click (PPC) advertising, search engine optimization (SEO), social media marketing, and web design. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

A Project Management System Can Do More Than You Think

April 10, 2017 by Dabrian Marketing Group Leave a Comment

Speaking from over 20 years of experience in marketing and sales, it is quite common for agencies and companies to have trouble measuring their work. As a team of individuals that not only create written and visual products but also implement those products in strategic ways, it is not easy to quantify work. Of course – you can’t just measure the work that you do for clients or customers. You have to measure it in ways that make sense to people other than yourself!

Project management systems can help you sort through your countless tasks, duties, or responsibilities to produce an organized, collaborative, and transparent workspace. Start making sense to your clients or internal team members by simplifying your language with a digital solution.

Promotion of Collaboration for Your Agency

With the high level of accessibility that project management systems deliver, all of the clients and employees that you need can finally work together. This forms a constant dependency on each other to maintain progress on projects and accounts. In other words: you have a concrete way to make your team actually work in coordination.

This kind of collaboration applies not just to your internal staff but also clients and external contacts. Approvals, recommendations, and reports are easily transferred and delivered to the right people. Overall, a project management system is closely tied to interdepartmental relations. It has the capability to help different people in different places do the same work that needs to be completed.

Accountability for Effects on Your Time & Money

A digital workspace that is maintained by a project management system offers visibility towards actual work and tasks being done. This form of digital workspace allows for the tracking of time, submitted documents, and completed duties. Gain visibility towards your work’s the effect on your budget and resources.

An example: Creative needs to produce a video that promotes DaBrian Marketing’s new white paper. But, Creative has spent past two work days designing that same white paper! Clearly, some re-strategizing is necessary to account for a much smaller timeframe.

Transparency to See What Agencies Do for You

By now it should be clear that a project management system can deliver profitable results for agencies – based upon improved internal functions. But, what about the external functions of those agencies?

For external contacts and clients: you can see and access the records of work that has been done for your account. Know the status of your hired agency’s progress towards completion or the launch of your new product. Benefit from increased efficiency through easy-to-use digital forms that connect you with the actual individuals that do your account’s work. Take the worry out of your schedule; utilize a simplified digital process to communicate with your hired agency.

Keep Track of What You Do, Keep Making Progress

Overall, a project management system operates as a kind of digital tracking device. Know who is involved, what is happening, and when your work is completed. You’ll be surprised by how much this can impact your bottom line. As I like to say around the office – it all ties together.

Need Help Finding the Right Project Management System for Your Team?

Hear our recommendations when you leave a comment. Or, just follow us on Facebook and Twitter for constant marketing advice and trends!

Using Email Marketing to Grow Your Business

April 3, 2017 by Dabrian Marketing Group Leave a Comment

There are many tactics in the digital marketing realm from PPC, SEO, to social media marketing. The one that’s often overlooked is email marketing which is probably one of your biggest missed opportunities. It has an ROI of 3800%. When you pair email marketing with your Ecommerce store, the results will be outstanding. If you’re not familiar with email marketing, let’s set you in the right direction and explore some of the tactics you can try.

How to Start Email Marketing

As with any marketing initiative, a clear strategy must be written to clearly align the business goals with your email marketing efforts. From there, create the process. Outline key roles, the frequency of each email, best practices for when your company should be sending out these emails, and any other features you’d like to take advantage of. Once you’ve outlined how you’ll be using email, pick the best email marketing platform for your company.

What Can I Send?

There are so many ways to regularly and creatively stay connected with your customers. These emails are critical in order to stay in front of your customers or those interested in your company. You can send an event invitation, a monthly newsletter, or announce a new product. I’m sure you’ve seen many of these in your personal inbox. But, think about which ones grabbed your attention and the ones you actually read. Having an appealing subject line and a unique element to each email is necessary for it to have any effect on your sales.

Set It, But Don’t Forget It

Automation is the simplest way for you to give each customer exactly what they would like to read. It gives you a chance to cross-sell, up-sell, and follow-up with your customers. Here are just a few ways you’d be able to take advantage of it:

Special Coupons – Deals based on a previous purchase.
Abandoned Shopping Carts – Get them to come back to your site and reconsider!
Recent Customer’s Email – Welcome them!
Customer Re-engagement Email – Win back customers you haven’t heard from.
Best Customers Email – Reward those who support you.

Tell Them What They Want To Hear

Segmenting your lists simply means adding extra information to your email list that will help organize and target specific people. This is the best way to truly give your customers what they will actually need or want. Note which category of items they typically buy, their average dollar sale, or where they live. If your business is B2B, note which industry they are in. This way, you will be able to personalize your emails and make them more inclined to engage with your content. Your customers already receive many emails that they immediately delete if it doesn’t pertain to them. Make them read yours!

Email marketing should not be forgotten with all of the ‘cool’, new tactics that are constantly being created. What ways do you see work best for your company? We’d love to hear about them in the comments below!

Want to learn more about Ecommerce? Download our Ecommerce eBook, now.

How To Create a Remote Workspace: Part Two

March 27, 2017 by Dabrian Marketing Group Leave a Comment

This Blog Post Was Created Remotely!

As I sit on my couch with my laptop and staring out at what remains of #winterstormstella, I am grateful for the ability to work from home. As a matter of fact, because of the storm, our entire team worked remotely for two days uninterrupted from our normal work…except to shovel, of course.

Pros and Cons of Working Digitally

Pros. With an internet connection, you don’t need to let anything get in the way of your work. Whether it’s the weather, being under the weather, or you live hundreds of miles away from your dream job, many people are taking advantage of technology that frees them from the confinement of a traditional office. It may even offer a measure of flexibility on when you work depending on your circumstances.

Cons. If you do decide to break free from a normal office setting, having a schedule and sticking to it is vital! Just because you aren’t in a physical office, doesn’t mean your job is any easier. It’s important to know what you need to accomplish at the start of your work day and keep track of your progress. A good schedule will also keep boundaries between your work and personal life – don’t let it creep into time you could be spending with family and friends just because it’s so easy to check your work emails on your phone.

Communicating Remotely

Everyone uses email. It definitely still has it’s place, but there are so many tools available to communicate with coworkers in real time. Here are a few we’ve adopted at our office.

Dialpad – Dialpad allows every employee to answer their work number anywhere. You can call or answer your phone with your cell phone, computer, or a dedicated traditional phone. It even offers a texting feature that we use often.

Uberconference – Are you wondering how you would accomplish a meeting while working away from the office? Uberconference solves that for us. Everyone on the meeting can call in to the conference line from their phone or computer. But what if you need visuals? You can share and review documents while in the conference call. It works great with our clients, as well. They have monthly conference calls with our team for project updates without ever having to travel to us or vice versa.

Documents Always At Your Fingertips

At DaBrian Marketing, we still work from a dedicated office space in a normal work week. But, every document we create is in our Google accounts. Google offers great tools for creating documents, spreadsheets, and slide presentations. This is great because we can share and edit documents with each other as fast as we can type them up, which in turn helps us to work more quickly and efficiently. This also offers some peace of mind for events like having to work outside of the office unexpectedly or forgetting to bring along your presentation for an in-person meeting with a client. We know we have everything we need just by signing into our Google accounts.

Another useful tool for us is Docusign. You can create an account to create, send, and store all the official documents necessary for your job. No need for scanning and printing. You and the other party can even sign digitally. This is another great time saving tool!

Going digital also eliminates the need for filing cabinets, wahoo!

Keep Your Information Safe

Going remote means you need to make security a priority. All of your work is connected to the internet, so make sure your passwords are unique and change them at least once a year, if not more. However, it can be challenging to remember all of those passwords so I like to use something called Lastpass which acts like a digital vault for all your passwords. Just sign into Lastpass and it will remember all of your other passwords for you! Google can also do this for you to some degree, just check your settings.

Remote offices are becoming more prevalent and it works for us. It can be a possibility for you with a little planning.

Have you already made the switch to a remote workspace? How did you manage to do so?

Tell us all about it in the comments. See all kinds of updates from our digital workspace on Facebook and Twitter!