Archives for December 2015

eCommerce PPC Christmas Wish List

December 21, 2015 by Justin Miller Leave a Comment

Dear Santa,

This year for Christmas eCommerce PPC account managers would like:

1 - Preview Functionality for Shopping Ads

Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads will look like before they are live on the internet.

2 - Average Position Data for Products and Product Groups

We can see the Impression Share lost (Rank), but not the average position that our Shopping Ads are shown. This information would help make decisions concerning bid adjustments at the product group or product-specific level.

3 - Multiple (and more specific) Conversion Columns for each conversion being tracked

While it is great being able to track Conversions, being able to quickly see the amount of each type of conversion (newsletter sign-up, sale, or phone call) would be beneficial. This would be useful in maximizing Return on Ad Spend (ROAS.)

If we can get these 3 new features we will have a very Merry Christmas and Happy New Year. Did we include your Christmas wish for eCommerce PPC in our top three, or do you have additions for our Christmas wish list? Let us know in the comments.

5 Tips for Mobile SEO

December 16, 2015 by Dabrian Marketing Group 1 Comment

Earlier this year, Google released an algorithm change that essentially said that websites that were not mobile friendly would be penalized and fall in their rankings. This algorithm change means that it is vital for every business to make sure their site has a mobile design to perform well. Here are 5 tips for mobile search engine optimization (SEO) every business owner should follow to make sure their website is successful.

1. Have a Responsive Design

Many business owners fear that by creating a mobile site, they will either need to have a complete overhaul of their current site, or create a new, separate site. Fortunately, this is not the case thanks to responsive design. A responsive design means that the appearance of your site will change based on the device being used by visitors. With a responsive design, you only use one URL, which eliminates the possibility of being penalized for duplicate content. A responsive design is also recommended by Google because it is more efficient for Google to scan and review, which will help increase your businesses rankings within search engines. Shown below is the desktop view of our site (left) and the mobile design (right) using responsive design.

2. Consider Mobile Design first

According to Google, more searches happen on their platform via mobile than on desktop in the U.S. We can predict that these numbers will only continue to increase as more Americans obtain mobile devices, thus putting more importance on mobile design. More mobile traffic means that when designing your site, you should consider the mobile design first. Once you’re finished the design, use your mobile site as a core basis for developing your desktop view. There is nothing you can put on the mobile version of your site that you can’t put on the desktop version. Progressively enhance your desktop view with extra information and a more extensive navigation (as long as it’s relevant).

3. Design for the Existing & Prospective Customers

Just as you should design the desktop version of your site with the user experience in mind, the same applies to the mobile design. With that being said, there is a slightly different art to it. For one, the navigation of the mobile version should be condensed to only include the most important pages that drive the most traffic. Also, the buttons and links on the site should be designed for bigger fingers. Bigger buttons and links will increase the ease of use that will certainly impact the user’s actions. If the buttons and links are too small, many users may become frustrated attempting to travel through your site, which will likely cause them to leave.

The page speed and load time of your site are not only a ranking factor but also impacts the user’s experience. Obviously the faster the speed of the site, the happier the user will be. In order to reduce loading time, rich content (images and video) should be optimized (fitting the size of the image to the screen size) and used sparingly.

4. Enhance Your Site for Local Customers

Just as mobile has become increasingly important for search engines, so has local SEO. In fact, they are directly correlated. According to Google, 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. This means that your business name, address, and phone number should consistent all throughout your site, and off your site as well on local listings (Google My Business, Bing Places, Etc). This allows search engines to associate your business with a specific geographic location, which in turn increases your business’s local search rankings.

5. Add a Click to Call Number

The goal of a successful SEO campaign is to generate sales and leads, so why not make it easy for your customers to reach you? Adding a click to call number on every page of your mobile site allows users to take the next step in your sales process. Here at DaBrian Marketing, we use a click to call number on our mobile site, as seen below.

As the number of mobile devices and traffic continue to increase, so will the importance of Mobile SEO. To make sure your business does well, it is imperative to adhere to the tips listed above.

For more advice or information about mobile SEO, please Contact Us today or leave us a comment below!

By: David McDowell

DaBrian Marketing Designs A Local Holiday Tradition’s Website

December 9, 2015 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group Designs Website for Reading's Christmas On The Mountain

Digital Marketing Agency, DaBrian Marketing Group, has donated their time to construct a new website for the popular Reading holiday tradition, Christmas on the Mountain.

For 24 years, the Hillside Playground Association has transformed Hillside Playground (located on North 14th street in the city of Reading) into a Christmas attraction for all. It has become affectionately known as Reading’s “Christmas on the Mountain”.

This summer the Association disbanded and announced the end of their operations. When Savage 61 General Manager Tim Profit, saw the news, he knew he wanted to do something and was going to try and keep the tradition alive. He contacted local businesses, and DaBrian Marketing Group’s, CEO and President, Daniel Laws, to help Reading’s Christmas on the Mountain reach its 25th year.

DaBrian Marketing Group, along with the local community, the Reading High School Marine Corps JROTC, and a list of other companies have donated their support to the cause. Reading’s Christmas on the Mountain is set to open on November 29th, 2015 and will continue until January 1, 2016.

Tim Profit was overjoyed with the website and said, “It’s almost hard to believe DaBrian Marketing is a small business in our community. You think you are working with a fortune 500 company when dealing with them.”

The new Reading’s Christmas On The Mountain website can be found at readingchristmas.com

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Project Management: Frequently Avoided Questions

December 2, 2015 by Dabrian Marketing Group Leave a Comment

We’ve all been there, down in the dumps, confused about our client’s or boss’s wants and needs. We’ve all paced around struggling with questions that we couldn’t possibly begin to answer. So ask those questions, get the right information, and produce the best results for your team!
This blog will be part of a two part series that discusses Frequently Avoided Questions in two facets: Client Facing, and Employee Facing. I’ll tackle the thoughts we’ve all had when working on a project with a client as well as directly with your employees. Part One will delve into the questions you might be afraid to ask your clients. But it’s best to ask all of your questions for optimal Project Management, so let’s begin!

1. What are your expectations for our project?

Whether you’ve just begun to outline the plan for an upcoming project, or if you’re six months into the process, examining and determining clear goals and objective is priority number one. So maybe you’re thinking, “Ok, but what if we’ve had the goals outlined and the methodology keeps changing?”, have no fear! Simply ask the question again. Neither the client or the provider (Project Manager) wants to finish a project that’s nonsensical. You wouldn’t build a window just to lay bricks over the top and then expect your customers to be able to see your business through this nonexistent window. Reexamining the goals of the project and clearly defining the “Why?” to every project can go a long way. If you can’t proudly gleam at what you’re going to be doing, reassess.

2. What are some timeline goals we should be working towards?

Time! The ever closing window of opportunity. Don’t let that window slam down on your hand! Take control of the tasks that should be completed to finish the project on time. If you’re going to be developing an outdoor swimming pool, chances are, the deadline coincides with Memorial Day. But not all deadlines are as easily known. Create a space for your client that shows your flexibility and understanding of critical deadlines. Check out this blog from Mashable about Document Collaboration tools to see how you can connect on notes, rough drafts of documents needed for your project, and more.

3. How can we do better?

The most important question to ask yourself, and your client, is “How can we do better?” No matter how smoothly the project has gone along, the level of stress derived from the project, or how the finished project compares to previous ones, it’s best to self-reflect and reach out for help doing so. Creating the habit of analyzing the outcome of every project will help to create a happier and cohesive workforce and client rapport. Understanding your team’s downfalls will help to correct them and provide support to assure your business thrives.

Frequently Avoided Questions Asked

So you’ve gathered the expectations of the project, worked to uphold the timelines in place, and reflected upon the shortcomings of yourself as a project manager and your team as a whole, now it’s time to tackle your next project with even more ambition and determination as last time! There are plenty of ways to assess your project’s goals and to create a seamless plan for success. Most importantly, find time to evaluate every project and work to better in the future.