Is SEO No More? Google’s Hummingbird algorithm update has created quite a stir in the realm of SEO. Some have even gone as far as to say that SEO is dead. In reality, SEO is far from being “dead”, in fact, SEO has changed quite drastically. Google and other major search engines are shifting away …
Link building has always been an important aspect of SEO and, with the latest algorithm changes, still is. However, long gone are the days of simple mass directory submissions and overly-optimized content made for search engines. Even though these tactics may garner a smidgen of link equity, it will not suffice in the world of …
How our SEO Tools led us Astray Experience has shown that for a large portion of business owners, a glaring issue exists with the accepted perception of search engine optimization and the plethora of assistive software suites. Everyone seems to tout that high rankings and “the top spot on Google” are the primary goals associated …
For any business, your customers need to be able to find you. You wouldn’t take any signage down from your building, would you? This includes the customer having quick and easy access to basic information such a telephone number and hours of operation. The majority of customers now turn to the internet to find this …
Why is mobile SEO important? The sight of someone peering down at a smartphone, tablet, or other mobile device is all too common, but it’s not simply just a fad. Mobile is the new way that information is extracted from the vast landscape of the internet quickly and efficiently. With the rise of users of …
Most of the time when we talk to prospective clients about SEO, the first things they think of are keywords, descriptions, and page titles. Now, just about every marketing person on the planet thinks they’re an SEO expert. Yeah right, just like everyone that can code HTML is a web developer too. The point is …
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise sources, such as databases, intranet sites, and/or directories that is searchable to defined audiences. Enterprise Search differs from traditional web search by indexing data or documents from sources such as file systems, emails, or document management …
There have been numerous predictions on what changes will be seen in 2012 for SEO. We are predicting that more companies in highly regulated industries such as Credit Unions, Banks, Pharmaceutical Companies, and Independent Insurance providers will start to proactively engage in SEO, Social Media Marketing and measurement of internet marketing tactics. Major factors determining …
