Macquarie Research estimates that Google has approximately 4 million advertisers. Google has more direct advertising relationships in the digital advertising space than Facebook or Twitter. Is your business being hunted by the competition using Pay per Click (PPC) advertising or is your business hunting for new business with Google AdWords (PPC) and Bing Ads? You’ve …
It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quickly approaching. The question is—Are your PPC Campaigns ready? Whether you think you are prepared for the holiday season or just starting to get ready, here are a few things to keep in mind. What …
Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface …
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent matters were those that needed a decision within a short period of time. Important things were those that are crucial and must get done to accomplish a goal or task. …
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two strategies differ from each other. CPA – Cost per Acquisition (Conversions): You set a target CPA and Google will automatically adjust your CPC bid to keep you relatively close to your …
Consider This PPC Advertising Scenario… If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget that you were willing to spend across the account, then you would have to divide the monthly spend 3 ways (most likely not equally) between the 3 Campaigns. As the month goes …
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering this exam for free as part of its rebranding promotion, which includes the renaming of adCenter to Bing Ads and Search Alliance to Yahoo! Bing Network. Offering something for free is always good …
As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being tested include placement, layout, ad extensions, images within text ads, and more.Descriptions of each follow: Placement It has been reported that text ads have been spotted with the organic results on search …
