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Mobile design

Need a new website? WordPress could be the answer

September 5, 2018 by Mark Mapp Leave a Comment

What is WordPress?

WordPress is the most popular and free open source content management system (CMS) in the world. It allows WordPress developers to create websites, blogs, or apps. WordPress offers over 45,000 add-ons known as plugins. These plugins add features such as online stores, mailing lists, analytics and a lot more.

What is a WordPress Theme?

A WordPress Theme is a collection of files that work together to produce a graphic design of a website. The theme can change the way a website is displayed without changing the code. The theme files are sometimes called template files. There are thousands of WordPress themes available for purchase. You can also hire a WordPress developer to create or edit a theme to customize it for your business.

new website consider WordPress

What is a WordPress Framework?

WordPress frameworks are used as a parent theme template with all of the functionality. WordPress developers can create a child theme to add custom styling and leave the functionality to the parent theme framework or template. The framework is used to reduce web development time and usually has additional features. Canvas, Gantry, and Genesis are common WordPress Frameworks.

What are the features & benefits of a WordPress website?

WordPress is great for businesses with simple structured websites. It has basic installation, set-up, and maintenance requirements to save businesses time and money. WordPress is a useful CMS with a simple web interface for companies that want to provide their visitors with frequently changing content in attractive layouts. WordPress has a large community of users and developers that offer a huge selection of themes, plugins, and widgets with much flexibility.

Can You Create a Mobile Responsive WordPress Website?

Yes, WordPress website can be mobile responsive! Often, outdated WordPress software and themes are the cause of poor mobile sites. Choosing the right WordPress Framework can give you a mobile responsive website and better load time to help the user navigate with ease.

We recommend focusing on mobile first and working your way up to desktop computers. Use Accelerated Mobile Pages (AMP) for faster load speed, better user experience, and to lower the website bounce rate. Remember, Google will predominantly use the mobile version of the content in the search engine results and ranking.

How to Improve Slow Loading Speeds for WordPress Websites?

According to a report by Microsoft Bing search team, a 2-second longer delay in page responsiveness reduces user satisfaction by 3.8%. It increases lost revenue per user by 4.3% and decreases clicks to the website by 4.3%.

I would recommend good hosting with Private or Dedicated hosting services to reduce the number of site on the server and daily backups. Implement the Content Delivery Network (CDN) to improve slow loading speeds whenever offered by the hosting service. Use an established WordPress theme and framework because they are updated to improve load speed as well as security. You can have a developer optimize the website for speed by optimizing images, the database, and code.

How to Avoid Stale Content & Build a Brand?

WordPress can help you create, publish, update, and archive old content or information. You can use SEO plugins like Yoast or SmartCrawl to improve the content for search engines. Adding widgets can help to populate a page with social media posts or sales promotions. The blog functionality is simple for you to both use, and to update to avoid stale content.

Use WordPress to offer different types of content to potential customers. Reuse content in other formats such as videos, infographics, podcast and PDF downloads. You can build brand awareness and manage an online reputation, too. The reviews plugins can help manage business reviews.

How to Maintain a WordPress Website?

The average lifespan of a website is 2-5 years. The maintenance of a WordPress website is essential to maintain features, functionality, and security. Outdated WordPress website software, themes, and plugins leave sites vulnerable to hackers.

A WordPress website should receive scheduled monthly maintenance to update the software, theme, and plugins. Whenever possible, remove all deactivated plugins from the site. Audit the website for broken links on the website with a broken link checker. Do not hurt your search engine ranking, create a bad user experience, or give the idea that your business does not exist. With proper maintenance, WordPress can provide the answer for your business website needs.

Still have questions? Contact our sales team for a free consultation or submit your questions in the comments section.

Filed Under: Business to Business Marketing, Web Design, Web Security Tagged With: B2B marketing, content marketing, digital marketing, Mobile design, web design

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

October 25, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – October 25, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing in search of a website redesign to provide easy access to relevant information and resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), local SEO, and content marketing strategy to help parents find appropriate services in their area.

Right Start Children's Services website

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Chester County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

Filed Under: Healthcare & Wellness, News & Events, Search Engine Optimization (SEO), Web Design Tagged With: digital marketing, local seo, Mobile design, seo, web design

The Latest Web Design Trends

September 18, 2017 by Dabrian Marketing Group 7 Comments

Here at DaBrian Marketing Group, we are always staying up-to-date with the latest web design and development news. We incorporate what we learn into our process and share it with the world. In past blogs, we have discussed best practices for website design and for better user experience (UX) for the respective year. Our Creative Director, Mark Mapp, wrote both 5 B2B Web Design Trends to Consider in 2016 and Five New Web Design Trends for 2015. Now it’s time to reflect on the trends of 2017 and what the year has brought to us, along with what has survived over the years.

Surviving Web Design Trends

Some web design trends we have seen in the past are still going strong today and will most likely continue to do so in the foreseen future. Unique fonts, for example, continue to expand across the web. We’re no longer looking at the standard Arial or Helvetica fonts on every website. As Google Fonts continues to bulk up their library, our options online do as well.

Another trend that continues to sticks around is the Card Design style layout. As we continue to head towards a mobile world, I predict this will become even more popular since it creates an easily stackable layout for mobile devices.

One last surviving trend is the one, long scrolling page. This ties right into the mobile-first approach, saving users load time and in turn data when navigating your website.

Upcoming Web Design Trends

With mobile devices taking over as the go-to device to access the internet, all of our web design practices are gearing toward that future. Because of this, the practice of Minimalism is becoming a more relevant trend. Too often sites of the past had crowded, text-filled areas. This presented the user with too much information at once. As things go mobile, we need to reevaluate how we present information. We need to use symbols, images, and keywords to get our message across as clearly and efficiently as possible.

Since one-page websites are taking a front seat in our design process, so are scrolling anchor points. While scrolling saves a user’s load time, you still want them to navigate to the information as quickly as possible. This is where anchors come in. Anchors give you click points that will take users directly to the relevant content on the page they’re looking for instead of scrolling through it all to find what you want.

A surprising twist this year is that imagery is making a comeback in design instead of the illustrations and vectors we’ve seen these past few years. Large, high-quality images are being used; not to convey a specific message but to support the overall focal point or story being told. Keep in mind that whenever possible you want to have original photos to make your website stand out from the crowd. Otherwise, your site may end up looking like everyone else’s in your industry from using the same stock photography.

Looking Forward

In everything that you read about web design trends these days, the overall message is very clear. Design with mobile in mind first by keeping everything simple and as clean you can. Avoid the clutter and cut down the content. These tips can apply to all web design projects.

Which web design trends have you noticed? Let us know in the comments below!

Filed Under: Web Design Tagged With: digital avertising, digital marketing, Mobile design, Web Design Trends

DaBrian Marketing Assists The Uhrig Companies With Digital Marketing

July 5, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.
Uhrig Construction Website
Uhrig Construction's New Website
The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.
Uhrig's Professional Painting & Paperhanging's New Website
In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:
“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”
Hannahoe Painting's New Website

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Filed Under: Home Improvement Marketing, Home Services, News & Events, Search Engine Optimization (SEO), Social Media Marketing & Management Tagged With: digital marketing, local seo, Mobile design, seo, social media, web design

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

June 19, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Filed Under: Healthcare & Wellness, Inbound Marketing, News & Events, Search Engine Optimization (SEO), Social Media Marketing & Management, Web Design Tagged With: digital marketing, local seo, Mobile design, seo, social media, web design

Hot Web Design Trends of 2017

February 13, 2017 by Dabrian Marketing Group 3 Comments

Here at DaBrian Marketing, we love to make predictions on hot web design trends you’ll see in the upcoming year. In the past, our own Creative Director, Mark Mapp, has made predictions in both 2015 and 2016. Heading into 2017, it’s time again to see what has survived and died in the past few years of web design.

Web design is always evolving to keep up with the latest technological advancements. What started in 1989 with just text on the screen, has now progressed to complex websites that can auto adjust to any size while also having all sorts of bells and whistles. Today, we are looking towards the future as designers and developers as we begin to create the next great innovation in the web world. Let’s take a look at some of the biggest trends carrying into the new year.

Web design trends for 2017
(Early Image of AOL, Launched in 1989. Credit: sixrevisions.com)

Flat Design

First catching fire in 2010, we haven’t let flat design go since. We ditched the glossy buttons and shadow effects for vector icons and images. In doing so, we went back to our design roots to focus on layout hierarchy and content structure. Some debate has been made that all flat designs look the same, thus killing the creative aspects of web creation. I actually believe that it is simplifying the design-process. In turn this opens up more opportunity to be creative in other areas of web design. Not to mention: looking similar isn’t always a bad thing. As stated by Forbes Steve Widen: “Familiarity creates confidence.” When it comes to websites, familiarity makes users feel that they can trust the site. For examples of the best flat design websites, go to awwwards.com and check out their nominies.

Flat web design - website design trends
(Example of Flat Design, Microsoft.com)

Material Design

If you haven’t heard of material design yet, then it is about time. Material design is Google’s answer to the next step in the evolution of web design. Like most things that Google does, material design is making waves in the web community and everyone is following in the wake. The goal is to “Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.” Material design is a spin-off of flat design that focuses on the fundamentals of design while taking it a step further by adding subtle gradients and motion to provide more meaning within designs. The driving force behind this style of design is an emphasis on user actions. This makes the core functionality immediately apparent and provides waypoints for the user.

Mobile friendly web design
(Example of Material Design: Android.com)

Mobile Ready Responsive Design

The most important trend that will continue to carry into 2017 is creating mobile-ready responsive designs. As mobile continues to gain importance, you will see websites increasingly dropping the classic, heavy, top navigation in favor of a slimmed down mobile version. Having mobile at the forefront of your design will not only improve your site’s ease of use, but also increase site speed. When you consider that “Mobile devices now account for nearly 2 of every 3 minutes spent online,” it’s no wonder that we are going in the direction that we are.

Mobile responsive web design
(Example of site with always mobile menu: Orrstown.com)

On the Horizon: Virtual Reality?

Looking back, you can see that many trends we have today have evolved, and continue to do so, as technology advances and new challenges arise. New ideas arrive out of a changing consumer-based, interactive environment. It seems that we have grasped a solid foundation to hold onto in web design and are now beginning to refine our approaches in building and designing. With exciting new innovations like VR (>Virtual Reality) becoming more common, I am thrilled to see what possibilities this will bring to the web. Who knows? Maybe a virtual space to visit “the internet” is right around the corner.

Virtual Reality’s impact on web design
What websites stick out to you? Do you have an example of another well-designed website? Leave a comment, below! Or, if you have hilarious examples of poorly designed websites, we’ll take those too.

Filed Under: Marketing Strategy, Web Design Tagged With: Mobile design, responsive websites, Web Design Trends, Website design

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