Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time waster. The
Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis. So much so, in
Everywhere you look (including our own blog from time to time), agency insiders, marketing pros, and influencers post blogs and articles following
A lot goes into the perfect social media marketing implementation. You've got to make sure your content is spot-on, your timing impeccable, and your
Along with the exponential popularity of social media, there's been an equally large amount of misconceptions surrounding the "right" or "surefire"
Social media is one of the biggest prospecting tools that companies and sales reps have. The days of solely relying on sales calls and follow ups are
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network. And if they’ve
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below for an example)