Menu

Search Engine Optimization (SEO)

DaBrian Marketing Assists The Uhrig Companies With Digital Marketing

by Leave a Comment

Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.
Uhrig Construction Website
Uhrig Construction's New Website
The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.
Uhrig's Professional Painting & Paperhanging's New Website
In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:
“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”
Hannahoe Painting's New Website

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

by Leave a Comment

Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

How SEO Can Help Your Local Business Compete With Bigger Brands

by Leave a Comment

In the story of David and Goliath, David (not very big) is faced with the daunting task of killing Goliath (the name speaks for itself). With an effective strategy and persistence, David accomplishes this feat over his much more powerful adversary.

In today’s economy, your local business probably feels a lot like David: small and up against much larger foes such as national brands. But, fear not! With a well-thought-out SEO strategy, combined with hard work and dedication to the tactics listed below, your small business can walk amongst the giants.

SEO Tips for local businesses

Local SEO: David Has Home Field Advantage

If you’re going to battle, you’d ideally want it to be in an area you’re familiar with. The same is true for your small business. If you’re going to compete with bigger businesses, you have to do it in your local market. While bigger companies surely carry more notoriety, local SEO will prevent your business from going unnoticed.

When it comes to Local SEO, there are two tactics you need to cover: on-site and off-site.

Tactic #1 - On-Site

On-site local SEO is essentially optimizing your website (hence “on-site”) from a local perspective. To do so, I suggest covering the following:

  • Include Your NAP (name, address, and phone number) on every page of your site.
  • Create localized content.
  • Include local signals within your tags, titles, descriptions, and headers whenever possible, while sounding natural.
  • Add schema tags to your website.

Tactic #2 - Off-Site

Off-site local SEO deals with factors that influence your website’s performance that are not directly on your website. A huge factor for visibility within search engines is local listings. Being identified or “listed” accurately and consistently within local listings will send local signals about your business to search engines. This will allow you to appear higher in the search engines in your geographic area.

For example, when I conduct a Google search in Reading, Pa for “Italian Restaurant,” local restaurants appear as opposed to bigger chains.

Seo Consultants in Reading, Pa

On top of that, these local listings appear above the organic search results. That means that if you’re listed in them, you could be the first thing your searchers see.

Tactic #3 - Local Link Earning: Get The Crowd Cheering For You

When you’re in a competition, positive support from those around you can help. The same applies in the digital realm. In order to gain recognition and increase reach and visibility within the local market, you’ll need to place a heavy emphasis on local link earning (also known as link building). Link earning is a crucial part of any SEO campaign; but, the strategy is different for local businesses.

As opposed to going after major brands and influencers to obtain links like national brands do, local businesses should target the influencers within their community. These include:

  • Local Chambers
  • Local Online Directories
  • Local News Stations
  • Other Local Business
  • Local Bloggers
Local SEO Link Earning Tactics for Businesses

Tactic #4 - Social Media: There’s Strength in Numbers

Social Media has continued to grow in popularity and influence in digital marketing. For SEO, specifically, a social media presence is now an important ranking factor. Search engines want to see you engaged with your audience, having an active conversation, and disseminating relevant content.

As opposed to other digital marketing tactics, Social media is not all about metrics – it’s about relationships. This is where most big bands miss the mark. Many major companies are more concerned with just having high-level brand accounts that all speak the same (non-personalized) message.

You know your local audience better than the big brands, so speak to it! Craft messages they’ll relate to and connect with other local accounts. The more locals that share your social posts and the more local accounts that engage with you, the more buzz you’ll generate within your area. This will help boost your local positioning within search results, too.

Social Media Marketing Boosts Local SEO Performance

Local businesses tend to stick together, so it shouldn’t be difficult to gain support from others. You know what they say: “The more Davids, the better.”

Moral of This Local SEO Story:

With an effective SEO strategy intact, combined with a dedicated team, your small business can go toe-to-toe with the Goliaths of your industry. Oh yeah, and that all Davids are bound to be successful.

What are the biggest issues your small businesses face? Let us know in the comments below! To set up a consultation, contact us today!

By: David McDowell

How SEO Can Help Your Auto Business Outrace The Competition

by Leave a Comment

Traditionally, automotive marketing techniques have been rather standard. Car dealers and shops may have bought billboards, ads in the newspaper, and maybe even produced a corny, but fantastic commercial (you’re welcome).

Like that commercial, these marketing methods are outdated. Now that we live in a digital world, it’s time for your business to switch gears and go full-speed ahead with digital marketing. Here are four SEO tips that will help increase your automotive business’ online presence and overall sales.

1. Dominate The Local Market

As a car dealership or an automotive shop, your target audience is predominantly local. Knowing this, it’s imperative that your automotive business invests in local SEO. Major search engines, such as Google and Bing, have updated their search algorithms over the years to place a heavy emphasis on locality. Search engines do not only evaluate your company’s website but also other local listing platforms – including Google My Business, Bing Places, Yelp, Facebook, and an array of others. In order for search engines to accurately pinpoint your business, your contact information (name, address, and phone number) must be consistent throughout the web.

Think about local SEO as if it were the dashboard of your car. When icons appear, it means there are issues that need to be resolved. The icons represent your website, local listing profiles, and other websites with your information. Your car is your overall digital presence. In order for your marketing efforts to be successful, you need to make sure these issues are taken care of. Don’t ignore them!

SEO Tips for automotive businesses

Like your cars, your customers are always on the move. People are searching more on their mobile devices than desktop. How does this impact the automotive industry? Well, Think With Google reports that 1 in 3 car shoppers who use their mobile devices as part of the car purchase process also locate or call a dealer on a mobile device. By not having your information listed accurately across the board, you’re missing out on potential sales.

2. Your Content Is Your Sales Pitch

Being a good salesperson is an art and a science. You need to make the customer feel welcomed, informed, and persuaded to take action. The same is true for the content on your site. Your website is not just another asset to own. It’s a marketing and sales tool. A basic website is basically like buying a lemon – it’s useless. Provide your customers with all the information they’ll need online (price, features, reviews, etc). This gives them peace of mind knowing they have all the details, as soon as they need them. It helps build trust in an industry that is typically associated with not being trustworthy (like this shifty car salesman).

Content marketing tips

Aside from the technical/product details, be sure to convey emotion and storytelling through your content. Purchasing a car is an emotional, long-lasting process. It needs to feel right.

Your content is not just confined to the text and pictures on your website. It also encompasses video. Video marketing is a huge opportunity for the automotive industry. And no, I do not mean producing more commercials like the one in the beginning (although, it just may be the greatest thing I’ve ever seen). According to Think With Google, 69% of people who use YouTube while buying a car are influenced by it – more than TV, Newspapers, or Magazines. The top 3 most popular types of these videos are test drives, feature & option overviews, and vehicle walkthroughs. The time spent watching these kinds of videos has doubled in the past year.

It all comes down to being open with your customers. You need to speak to them online as if you were trying to make a sale in-person. The more transparent you are, the more likely someone will feel comfortable enough to make such a big financial decision.

3. Search Results Come With Added Features

Search results are no longer just your traditional top 10 organic results. Now, they contain paid ads, local listings, social media, images, videos, news, and more. And, if the results have changed, so should the measurement.

While rankings do matter, they do not paint the entire picture. In order to keep up in the digital race, you need to analyze your competitors and the industry norms to see what kind of search marketing methods are happening and what type of content is being disseminated. If your competitors are active on social media, creating great videos, and are listed in local, they are going to appear before the organic listings. It would behoove your business to do the same.

4.Link Earning: Win The Race With Help From Others

A huge part of having an effective SEO campaign is link earning (often referred to as link building). Link earning is the process of obtaining high-quality links from other reputable websites. This not only helps your overall exposure, but links from other sites also pass link juice (fun, right?). The more high-quality links you can receive, the more reputable search engines will deem your business. This places your site higher within the rankings and makes it appear more often for your desired audience. If you own a car dealership, an extremely important link is from the corporate website. For example, if you’re a Ford dealer, you need to be listed on their “Find a Dealer” tab.

Link earning can also help with your local awareness. By acquiring links from influential organizations within your community, your local search visibility will increase. And, if you didn’t skip to the end of this blog and you read numero uno, you’d know that local is kind of a big deal.

Link building and earning methods

On Your Mark...Get Set...Go!

The entire automotive industry, including your competitors, is moving towards digital marketing. Don’t get left in the dust! Use the SEO tips listed above and start competing for first place.

Have additional questions surrounding automotive marketing? Leave them in the comments below!

By: David McDowell

Combine Your SEO & Social Media Strategy To Maximize Success

by Leave a Comment

In the past, both social media and SEO were worked on in silos. SEO was primarily focused on technical improvements and on-page optimization while social was (and often still is today) not even considered a part of the strategic marketing plan. To maximize your digital marketing efforts, SEO and social media need to be in a committed, strategic relationship.

social and seo

1. Social Signals Are A Ranking Factor

As the use of social media continues to grow, so does the influence it has on search visibility (the likeliness of being found within search results). In 2016, Google and Twitter agreed to make a deal that now gives tweets a prominent position within the SERPs (search engine results page). Additionally, Facebook and (especially) Google + both show up within Google’s organic search results. This not only means that you need to be active on these major platforms but also that it’s imperative to optimize your accounts. 

Create relevant posts to reflect your strategy (using the same keywords, message, and tying them all together).

The image below shows social media presence amongst Google’s organic search results.

organic search social media
social media presence organic

Search engines not only take into account being listed on these social platforms – they also evaluate your authority. A company with millions of followers receives stronger social signals than a company with a few hundred. With that being said, search engines aren’t stupid. Social media metrics can be easily manipulated and search engines know when that happens. For example, search engines can detect the quality of your followers. This means buying 100,000 proxy Twitter followers will not do much. 

The best approach is to build your following organically. Keep in mind that this takes time to do it right. 

2. People Are Showing Love, Love Them Back

Your business’ digital presence is not limited to your website; it’s throughout the entire internet. People are talking about your business and their conversations have a direct impact on your efforts. You need to be a part of the discussion. This is where both SEO and social media come into play (in holy matrimony).

With SEO, your company will have complete access and control of your local listings, some of which incorporate popular review systems (Google My Business, Yelp, etc). With social, you’ll interact – through comments, likes, shares, and retweets – with the actual people that use those popular review systems. Through proper management, you’ll see when anyone mentions your company’s name (even when you are not directly tagged in the post). 

Facebook also has a popular review system. Most of the time, if a consumer is unsatisfied, he or she will immediately go to social media to complain or write a review. 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews. Not monitoring and responding to them is a huge missed opportunity.

3. Social Sharing is Caring

In terms of outreach:  The goal of SEO is to acquire more high-quality links and increase visibility for new/existing traffic, lead conversion, and content exposure. The goal of social media is to engage with your community, connect with new audiences, and increase your brand presence. 

Now, as social media and SEO have begun to blur the lines of separation, these both have been somewhat combined, naturally.

As opposed to traditional, and often ineffective, outreach methods –  emails or contact submissions – a more modern approach is connecting with target audiences via social. By creating these social relationships, you’ll not only know which of your followers to send your content to, but you also enhance the probability of them sharing and reposting it. While social links do not carry the same link juice that highly-reputable sites do, it does increase your content’s overall exposure. This increases the chance of reaching other industry influencers and succeeds in showing you’re a leader in your industry. 

social media mentions

Since it was shared by their peers, those influencers are more likely to share it on their site or blog. It also shows that you care when your audience engages with you and you care about building relationships with them. 

Click Here for 10 Free Social Media Tips to Grow Your Business

4. Your Social Audience Helps Shape Your Content

SEO and content marketing are not all about just search trends, volume, and other metrics. It also has to do with actually producing content your audience gives cares about. Sure, you could look at historical data to see what has traditionally performed well (or not so well) to develop your content. But, that will always leave you one step behind if this is the ONLY method you use. 

 

You need NEW content, too. 

social media trends new content

With social media, you should stay up with the latest trends, events, and news, as well as monitor the type of content your audience is interested in. On top of this, you can evaluate what’s working or not working for your competitors. This information will allow you to craft content that is timely, meaningful, and strategic to your users. In doing so, you’ll see engagement increase (comments, sharing, and contact submissions) and you’ll appear higher in the rankings for producing fresh, relevant content.

One simple way to view trending topics is to see what’s trending on Twitter.

5. Get Engaged To Your Community With Social & Local SEO 

Businesses, especially small ones, can not succeed without the support of their community. This applies to the digital landscape, as well. In terms of SEO, the impact of your local area has never been greater. Major search engine’s – such as Google’s and Bing’s – algorithms have shifted towards more personalized results with a heavy emphasis on locality.

Aside from maintaining an accurate profile within the local listings, it is also extremely beneficial for your business to produce both localized content and social posts. Create blogs and other web pages that speak directly to your local audience. Then, utilize social media to disseminate it to local businesses and influencers (news reporters, bloggers, or those active in the community). This will increase not only the local discussion around your business but also the likelihood of earning local links. All of these signals will improve your ranking position within the organic search results.

The image below shows a blog post from a staple restaurant in West Reading, Pa, Say Cheese!, and a fellow DaBrian Marketing client. The blog highlights the restaurant, it’s history, future plans, and the announcement of their new website.

Client spotlight through blog

Tying Your Efforts Together

Your SEO and social media efforts need to be tied together to maximize efficiency. But, why stop there? For your digital marketing plan to be truly effective, you need to make sure all of your efforts are tied together. This includes your PPC (Pay per Click) advertising, web design, content marketing, email marketing, strategy, and your overall digital brand, in addition to SEO and social media. Your mindset needs to shift from different departments working independently to your business functioning collectively as a team, allowing to not let anything fall through the cracks.

Need someone to align your SEO and social efforts to help generate leads?
Contact us for a free consultation!

Top 5 SEO Trends for 2017

by 7 Comments

The world of SEO has continuously changed over the years, and 2017 is no different. In order for your business to perform well, it’s imperative that you adapt and stay ahead of the curve, or risk being left in the dust (of your competitors). Below are the top 5 SEO trends for 2017.

Top SEO Trends in 2017
SEO Trends For 2017 – Image Made By Our Web Designer Nick Davies

1. The Never Ending Year of Mobile

We’ve all heard about the importance of mobile. Within the past few years, mobile traffic has surpassed desktop traffic and the gap continues to increase. On top of that, Google recently rolled out mobile-first indexing. Knowing this, it is essential that your site is designed and developed with mobile top-of-mind

Along with the actual design, the functionality comes into play as well. Accelerated Mobile Pages (AMPs), appear that they are here to stay. AMPs increase your page load speed (which is a ranking factor), and ultimately enhance the user’s experience. Speed (or lack thereof) kills. According to Think with Google, forty percent of people abandon a website that takes more than three seconds to load. That’s an enormous amount of potential loss.

2. Voice Search Trends Speak Volumes

Voice search is the fastest growing type search. According to Google, 55% of teens and 41% of adults use voice search on a daily basis. That’s not surprising seeing that most of our devices (laptops, phones, and tablets) all have voice search built-in, and the emergence of voice assistant devices (like Amazon Echo and Google Home). Combine this with our fast-paced living, and perceived need to multi-task, one can predict that voice search will continue to grow.

Voice Searches impact on SEO - SEO Trends 2017

Voice searches are very different than typed. The intent of typed searches vary, whereas voice searches tend to be either a command, or question. To optimize for better voice searches, your content should clearly answer the 5 W’s of who, what, when, where and why.

Along with adapting your content, you should also partially shift your focus when it comes to platforms. I’m willing to wager that your primary, if not only, focus (when it comes to your digital presence) is on Google. While Google certainly has the lion’s share of the market, don’t forget about Bing. Bing is set as the default search engine for Apple (Siri), Amazon, and Window’s Cortona (surprise).  

3. Virtual Reality is Really Real

Contrary to popular belief, virtual reality (VR) is not just for gaming. VR is currently changing the way we search, and digital media as a whole. The biggest attraction surrounding VR is that it allows users to experience what’s in front (and around) them,  as opposed to sitting back and watching. The user experience of your site is already extremely important, and I foresee it continuing to gain importance as more people adapt to VR.

Virtual Reality's impact on SEO - SEO Trends 2017

VR will change the way we create content, specifically video. 360 degree videos have been catching the eyes of many on the internet. This will only increase with VR. Your content will need to actually create an experience for your users. Check out this awesome promotional 360 video for the movie Warcraft. Talk about creating an experience!

4. New (But Similar) Faces For Local SEO

A consistent trend we’ve seen over the years is the importance of local SEO. With that being said, the hierarchy of local listings seems to have shifted. Years ago, the top players seemed to be Google, Bing, AOL (lol), and Yahoo. Now, with the increased importance of social, the emergence of alternative digital maps, and the importance of customer reviews, the primary local platforms are the following:

– Google My Business

  • It appears atop the Google search results for local service/product related searches.

– Facebook

  • Facebook search is not only for finding friends, but for businesses as well. Google also displays Facebook business pages and their reviews within their search results.

– Bing Places

  • Similar to Google, it appears atop Bing search results. Also, assuming you didn’t skip ahead, Bing has the potential to grow tremendously (See #2).

– Apple Maps

  • It’s the default map used on all Apple devices (Yes, iPhones).

– Yelp

  • Apple Maps pulls data from Yelp. In addition, consumers’ reviews have become a huge importance to users, and Yelp is one of the most popular review platforms.

Make sure you business is listed consistently and accurately across these platforms to help enhance your search visibility. It’s best to have ownership of all your accounts that way you can monitor and respond to what is said about your business online.

5. The Importance of Schema Markup is Growing

As Google and other search engines continue to develop their algorithms to determine a searcher’s intent, the importance of schema markup continues to grow. Schema markup makes it easier for search engines to categorize your site and better understand its relevance to a search. Since search engines have began using artificial intelligence systems, such as Google’s Rankbrain, it is imperative that you provide them with as much information possible.

Schema markup also allows for you to display quick answers. Quick answers can be snippets of things such as reviews, recipes, or other how-to instructions.

Schema Markup tags impact on SEO

With a new year comes new and exciting opportunities. Make 2017 your business’ year by running a successful SEO campaign!

Ready to conquer the digital world in 2017? Contact us today!

By: David McDowell