News & Events

DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

August 26, 2020 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight customers. DaBrian Marketing’s mission is to provide digital marketing solutions to our clients and provide strategies that are effective and transparent and help our clients achieve their goals by utilizing analytical evidence.

DaBrian Marketing Group offers digital marketing solutions with an inbound marketing approach. This approach will help us to continue to transform businesses in this COVID 19 environment. Our clients and us need to identify ways to adapt to the new norms and our HubSpot Solution Partnership provides a framework for us to do better.

We haven’t just adapted to inbound, we’ve added features and functionality to help our potential clients by adding an improved support ticketing system, online chat, and the ability to schedule an appointment. Our offerings have expanded to include strategic deliverables to help customers to move towards an inbound marketing approach.

These offerings include buyer persona development, inbound strategies, content strategies, web design, traffic generation, lead generation, lead nurturing, and more. Our team’s industry-specific experience, lean structure, and analytics focus allow us to demonstrate a larger return on your marketing investment, more quickly than alternatives. “We look forward to offering our customers more digital marketing solutions and a path to a better business,” said Daniel Laws, President & CEO of DaBrian Marketing Group in Reading, PA.

Do you need help with HubSpot? Book a meeting with your local Reading HubSpot Solutions Partner. Not in your area, give us a call to discussion some options.

Ontelaunee Township Website Gets a Face Lift by Berks County Ad Agency

March 25, 2020 by Dabrian Marketing Group Leave a Comment

Ontelaunee Township serves the residents of Ontelaunee Township PA. They needed a secure mobile-responsive website that functions as a resource for the residents they serve and contractors working in their geographical footprint. Ontelaunee Township has approached DaBrian Marketing to design and develop the new site.

Prior to the web design project, the Ontelaunee Township website was not mobile friendly. The site had a number of pages that had been added over the years and was not organized in a way that was easy for residents to find information. Also, the website did not have an SSL certificate for security and no way gauge the usefulness of the website for residents or businesses looking to relocate to the township.

Now, the Ontelaunee Township website is now a mobile friendly website that responds with the type of device that customers are using. We created a user-friendly visitor journey with easy access to commonly requested information. The site utilizes an easy to update and edit website platform for employees of Ontelaunee Township.

About Ontelaunee Township

Ontelaunee Township serves the residents of Ontelaunee Township PA. Ontelaunee Township is a township in Berks County, Pennsylvania, United States. The population was 1,646 at the 2010 census. They serve as a resource for the residents they serve and contractors working in their geographical footprint.

Contact the Ontelaunee Township about zoning, emergency services, and more for residents and businesses.

Our Commitment to Clients During COVID-19

March 20, 2020 by Michael Sanders Leave a Comment

During these unprecedented times we wanted to provide an update and communicate suggestions to our valued business partners. We hope these recommendations can both help you proactively manage your own clients in the coming weeks and emerge from this challenge well-positioned for growth.

DaBrian Marketing Is Here For You

Pursuant to Governor Wolf’s recent order, we have closed our physical location on Blair Street. However, each member of the DaBrian team is working regular business hours from his/her respective home office to ensure the timely completion of all client deliverables. Besides regular, monthly project work, we also want to help you stay top-of-mind with your own customers.

FAQs to Communicate To Your Clients

Here are some suggested topics to communicate to your client base as it relates to modifications your business has implemented due to COVID-19:

How to Reach Your Customers

Consider the different media you may need to employ to get the answers to the questions above detailed to your customers. This could include an update to your local listings, a banner ad or resource/FAQ page on your website, social media posts, and/or an email communication. We can help with both strategy and marketing execution for any required channel. Finally, don’t forget non-digital communication such as brochures, signage, and other forms of advertising.

Think Differently About Marketing

We have already had a couple of clients reach out about using this “down time” to redesign their website. You may have wanted to start a blog but didn’t have the time until now. Or maybe you want to try to build a Twitter following for your business. Don’t be afraid to think differently and take the opportunity to try something new with your marketing.

Options For The Coming Weeks

As your marketing needs are in flux during this challenging time, we will be happy to use existing support hours and/or reallocate hours from other contracted projects (ex: from PPC to design, SEO to content, etc.) as requested. We are also amenable to incremental content & design projects to lay the foundation for growth once the crisis abates. Feel free to reach out to the team directly with any questions or concerns.

Let Us Know How We Can Help

DaBrian Marketing Visits South Mountain YMCA

September 19, 2018 by Dabrian Marketing Group Leave a Comment

The DaBrian Marketing team recently had the privilege of visiting South Mountain YMCA for a day of team-building activities. Operating as an independent YMCA Camp and Conference Center since 1983, The South Mountain YMCA Camps have been providing youth recreational and educational programs for over 60 years.

The YMCA serves over 8,500 individuals annually with participants predominantly from the local area and surrounding communities. Their mission is to provide a camping experience as well as educational and other programs that build personal leadership, character and life skills while developing caring, honesty, respect and responsibility in young people, families and communities.

The beautiful 600 acre landscape of the South Mountain YMCA delivered a picturesque setting for a day of team building activities. Typical team building programs include a high ropes course, climbing tower, zip-line, and a low ropes course. Traditional programs can be expanded around a team-building goal.

Most of our staff conquered the climbing tower and enjoyed the zip-line trip back to ground-zero. But for those scared of heights another adventure awaited: Paintball. Because what better way to show your coworkers you appreciate them than to shoot them with a paintball!? Thankfully, South Mountain Adventures provide modified versions of paintball guns which pack a lesser punch; making this a safe and enjoyable time for all.

After a quick training session on the equipment, we split into two teams and developed our strategies. The red team was victorious almost every match, largely because the blue team was saddled with agency owner, Danny Laws.

There are so many valuable reasons for a business to hold team building events or activities. Not only do they give your staff a break from the usual grind, but team building events can have serious business and personal impacts. If you’re looking for something special to do with your team the South Mountain YMCA is an excellent choice. Whether your team would enjoy paintball like DaBrian Marketing, the rock climbing wall, or a leisurely hike, there is something for everyone at South Mountain.

South Mountain will work with you to plan an event that your whole team can participate in and will remember for years. For more information contact Greg McCrohan at 610-670-2267, ext. 250, or by emailing gmccrohan@smymca.org.

General Data Protection Regulation: What You Should Know

May 24, 2018 by Daniel Laws Leave a Comment

If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to take.

What is GDPR?

GDPR standardizes data protection law across all European Union (EU) countries and imposes strict rules on how personally identifiable information can be collected, stored, and used. The law goes into effect on May 25th, 2018, and all organizations working with the data of EU citizens must comply or face heavy fines. GDPR applies to every business that collects data from customers in the EU, regardless of the company size, location, or intentions.

Why should you care?

GDPR applies to all organizations that handle the personal data of EU residence. Many companies located outside the EU are unaware that the new EU data regulation applies to them. If an organization offers any products, services, or information to EU residents, it must meet all GDPR compliance requirements. Gartner predicted that up to 50% of American firms will not be compliant. Those organizations that do comply with the required transparency should help to build brand trust and equity among consumers.

How GDPR impacts your business?

Fines for noncompliance can be significant. A maximum fine of 4% of global revenues can be applied to companies that fail to gain user consent or violate core data security expectations. Lesser fines of 1-2% of revenues can be applied in situations where a company keeps incomplete records or implements insufficient data controls. GDPR requires organizations to appoint a Data Processing Officer (DPO) for EU government entities or public bodies or a company that either processes or monitors data subjects or sensitive information for citizens of the EU on a large scale.

What actions should your business take?

Below are a few steps that can help guide you for GDPR compliance:

Create Procedures for Breach Notifications
Determine if you’re a controller or a processor. The regulation breaks out responsibility for protecting data into two roles: controllers and processors.
Audit your data and know which technologies are being used on your website
Take the time to understand what data your business is collecting and why.
Review what consent and disclosure look like for your customers. Get the consumer’s blessing on data collection.
Evaluate exactly what third-party processors are collecting, where that data is going and how it’s being used.
Keep a document on data processing and create a process to refresh the documentation periodically
If a breach occurs, take action to inform regulators within 72 hours and be
ready to inform consumers as quickly as possible.

GDPR Impact on the United States

In our opinion, it’s a matter of time before the US government takes action on data collection. With Facebook data privacy being a “hot button” issue currently, antitrust questioning, data collection, and consumer privacy are on the radar of the US government and citizens who watched the Congressional hearings. You would think that the US government is closely watching and measuring the impact of the GDPR to see if it’s worth considering within the US.

Resources:

https://www.pandadoc.com/gdpr

https://www.observepoint.com/wp-content/uploads/2018/04/GDPR-ASAP-a-7-step-guide-to-prepare-for-the-general-data-protection-regulation.pdf

https://blog.pipedrive.com/2018/03/gdpr-compliance/

https://www.informationweek.com/strategic-cio/security-and-risk-strategy/7-steps-to-gdpr-for-us-companies/a/d-id/1329235?

DaBrian Marketing Redesigns Hometown Heroes’ Website

March 27, 2018 by Dabrian Marketing Group Leave a Comment

Hometown Heroes teamed up for a complete website redesign with DaBrian Marketing Group, LLC. The goal of the site is to increase brand awareness for the non-profit organization who is dedicated to paying it forward and giving back to the community. It’s developed to attract new donors, volunteers, and organizations who believe in their mission and want to become a Hometown Hero.

About Hometown Heroes

Hometown Heroes is a registered 501(c)(3) nonprofit organization & nationwide charity. Their mission is to give assistance to any family or individual regardless of their gender, age, or ethnicity. They invite anyone – individuals, schools, businesses, and volunteers to join in to raise awareness and funds, together.

Types Of Opportunities to Provide Assistance:

Hurricane Relief
Homelessness
Domestic Violence
Drug Abuse
Disability
Food & Heat for the Elderly
Assistance for New Mothers with No Resources
Joint Fundraisers with Local & National Nonprofits

Super New Features

The site includes two new features that are unlike their previous site. Each month, they will be featuring a monthly hero spotlight (See Image Below). The Super Hero of the Month will honor local citizens or organization who have contributed or brought awareness to Hometown Heroes. It also will advertise upcoming events that benefit the organization. Through proper maintenance and updating, anyone across the country will be able to find a way to help!

Join The Ocean County Awards Gala Event

There was a pressing deadline to complete the website in order to be able to promote their event on May 3, 2018. The Gala will be at Jack Baker’s Lobster Shanty to celebrate another successful year of helping our neighbors through tough times. It includes cocktails, dinner, dessert, dancing, and a premier gift auction. Order your tickets to support the cause!

DaBrian Marketing invites you to check out Hometown Heroes’ website and become a hometown hero yourself.