‘The cloud’ is a scary phrase to just about everyone in an organization. When the idea of the cloud was released, industries went haywire. Some people feared data security, while others were simply unsure of what the idea of the cloud was. Today’s idea of the cloud has changed drastically, with more and more services …
So You’re Moving to the Cloud–Now What? You put in the time to research the idea of cloud-based project management solutions—you know they are secure, provide amazing accessibility, and give you the ability to work from home on snow days—so now what? As impatient as you may be to dive in head first, remember your …
Defining Sequential Messaging If you’re a follower of @DaBrianMarket or @DanielLawsJr, you have most likely seen our past tweets about sequential messaging. Sequential Messaging is generally a technique where messages are recorded in a preset order and executed individually based on the each activation of a device (tablet, smartphone, etc.). So, What’s the big deal …
The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted budgets, and ever-elusive marketing ROI can be solved using one thing—data. It’s no doubt that both traditional and digital marketing tactics have a place in the business world, but the difficulty of justification so often rears …
This week, we’re taking time to explore a topic that’s a little different. You. Yes, you. Not your business, not your marketing campaigns, but you on an individual level. If you think about it, the time and effort invested in marketing yourself plays just as crucial a role as marketing your business. This is especially …
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent matters were those that needed a decision within a short period of time. Important things were those that are crucial and must get done to accomplish a goal or task. …
First Things First: You Cannot Multitask This isn’t ‘new news’ by any stretch, but it’s terribly easy to forget—our brains are only truly capable of focusing on one thing at a time. According to Earl Miller, a neuroscience professor at MIT, rather than being able to focus on multiple things at once, we’re simply shifting …
What is Digital Marketing? For years, traditional marketing was the primary form of communication between businesses and their potential customers. It helped these businesses to create brand awareness and get the word out to potential customers about their product or service. Although traditional marketing continues to play a huge role in the business world, digital …
What is Microcontent? In April of 2012, the filtered photo sharing behemoth Instagram was sold for $1 billion, and recently, Snapchat, the “self-destructing” photo messaging smartphone app, saw its market value soar to over $800 million. Twitter’s Vine, another popular smartphone app for sharing looping 6-second videos, has garnered over 13 million users since it …
