The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years now and are continuously receiving updates, improvements, and new features that allow for even more in-depth analysis of customer and visitor trends. Tools like Google Analytics even allow for tracking of everything from your …
In past blogs, I have discussed how web analytics can help gain the support of the decision makers and even laid out some great ways to measure traditional marketing with Google Analytics. But how do you get to the point of being able to show the decision makers the right insights in the first place? …
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most return-on-investment via conversions. We seek to track all sorts of checkout funnels, application submissions, and newsletter sign-ups and do our best to identify what search phrases and traffic sources ultimately led visitors to those …
There are countless analytical platforms and tools out there for measuring just about every facet of your website and marketing efforts. From web analytics platforms like Google Analytics, to social media tools like Facebook Insights, the number of metrics and insights that can be gathered may be downright overwhelming to the less-experienced. Even worse: The …
Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data quality. These organizations typically have numerous data points such as web analytics, CRM solutions, email marketing platforms, sales information, etc. The challenge is that most of the business units don’t collaborate to …
Countless industries have made dramatic increases to their web-based marketing efforts as of late. In 2011 alone, budgets usually allocated to print-based efforts were diverted to online ad spending. The Internet Marketing space has proven to be an efficient means to market to specific clientele via various forms of targeting. However, as with almost every …
There’s countless blogs, articles, and studies out there that preach about how web analytics is the greatest thing since sliced bread and how it can tie together virtually any marketing effort for an organization and measure their effectiveness side-by-side and against each other. All the features, reports, visuals, metrics, and alerts are great…but only if …
One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online presence. As analysts, we are curious creatures by nature with an unquenchable thirst for data and knowledge. We want to know where traffic is coming from, how these visitors are using the …
