DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
“Market segmentation is a natural result of the vast differences among people.” – Donald Norman (author of “The Design of Everyday Things” – excellent read! I’ll never look at doors the same way again.) Donald nailed it when it comes to customer segments. Your customers are all unique. They all have their own interests and …
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword research provides information on terms and phrases that are relevant to a specific audience, but demographic and geographic information should also be leveraged to improve effectiveness of email marketing campaigns and promotions. …
