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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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segmentation

General Data Protection Regulations

Not Segmenting Your Data? Turn in Your Gun & Badge

November 14, 2012 by Dabrian Marketing Group

“Market segmentation is a natural result of the vast differences among people.” – Donald Norman (author of “The Design of Everyday Things” – excellent read! I’ll never look at doors the same way again.) Donald nailed it when it comes to customer segments. Your customers are all unique. They all have their own interests and …

Read moreNot Segmenting Your Data? Turn in Your Gun & Badge
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Keyword Research to Improve Email Marketing Effectiveness

July 18, 2012 by Daniel Laws

In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword research provides information on terms and phrases that are relevant to a specific audience, but demographic and geographic information should also be leveraged to improve effectiveness of email marketing campaigns and promotions. …

Read moreKeyword Research to Improve Email Marketing Effectiveness

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Reading, PA, 19605 

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