Reading, PA – DaBrian Marketing Group, LLC, a full service digital marketing agency located in Reading, PA, has hired a new web developer to support its growing scope of digital marketing service offerings. Brett Shenk, a recent graduate of Berks Technical Institute with a degree in Web Design, has joined the DaBrian Marketing team to …
What is a WordPress Framework? A WordPress framework is similar to any normal theme in WordPress. The major difference between the two is that a framework requires a child theme to add custom styles. A custom style adds new code with the intent of changing the look and feel of the theme you choose. Basically, a …
The research is in folks, and home improvement customers are heading back to their roots. The well-known “big box” retailers still surpass equivalent brick and mortar businesses in sales, but that trend is beginning to shift. According to research conducted by The NPD Group, customers want to invest more in their local communities, and they’re …
DaBrian Marketing Group, LLC is proud to announce that it will be partnering with Opportunity House during September and October 2014 with an onsite donations collection and warehouse service. Founded in 1984 as a support shelter for the homeless populations in the surrounding community, Opportunity House now operates a 24 hour multi-service facility. Today, its …
In case you missed it (or #ICYMI for the more hashtag-inclined), we’ve compiled the best of the best moments from our recent digital marketing event, “Socialytics: Revealing the Value of Social Media.” DMG’s own Steve Groller and Jim Doherty took the stage at the Gallery Above Penn Square (GAPS) and discussed how to develop a …
The scope of technology available to the average social media marketing pro is nothing short of phenomenally overwhelming. Solutions that publish, measure, schedule, amplify, and optimize are (slightly more than) a dime a dozen, so the big question becomes, “How do I see through the enticing sheen of snake oil and make the right decision …
Social media is an amazing communication channel. It allows for seamless connectivity in pretty much every aspect of our lives. This is true for individuals and organizations alike, and their overall objectives are largely the same: to build awareness of themselves, and to promote their message in a transparent manner. Non-profit organizations are no exception. …
Volunteering Benefits Everyone Picture this: You’re in Pennsylvania in the middle of July. It’s 2 o’ clock on a Saturday afternoon, 90 degrees Fahrenheit, and you’re directing traffic with the CEO of your company and your coworkers–sounds crazy, right? Except that you’re volunteering for one of the greatest events of the year in your community, …
You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all that rich content are bound to get you heaps and heaps of…results. Okay, let’s stop there for a second. The thing is, email is caught between two really important areas of marketing—technology and audience. …
