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Archives for August 2017

Time Management Is Key For a Successful Work Day

August 28, 2017 by Dabrian Marketing Group Leave a Comment

It’s Monday morning. You have a fresh to-do list and you’re ready to tackle it – that’s great! Finding a way to keep track of what needs to get done is a good start but many people stop their planning and organizing. There’s more to consider.

We’ve all been there – a mountain of work and a steep, never ending to-do list. It’s hard to enjoy your work when you always feel like you’re rushing to complete an assignment you forgot about while completing the one originally needed for that day. You may be using a planner or a task management system, but neither seems to assist in getting as much as you thought you would complete in a day or week.

Make your work week less stressful and exhausting. Here are a few tips to help wrangle those tasks, assignments, and deadlines.

Pencil and notepad

How Much Time Do You Really Have?

It’s important to be realistic about how much time you have to complete your tasks. Let’s say you have 5 tasks. This doesn’t sound like many, but stop to think how long it takes to complete each one. If each requires 2 hours, you’ll need more than one work day to complete them all. On the flip side, you may be staring down a list of 16 tasks but they each take 30 minutes or less. This could easily fit into a single work day.

Sometimes our minds deceive us on what we can really accomplish. We look at our assignments and get overwhelmed. Get a handle on the amount of time needed to complete your work through something called time blocking.
To me, time blocking is similar to a game of Tetris. You can visually organize your tasks to maximize the most effective use of your time with just a little thinking ahead. If you let your tasks build up, game over. To do this, you need to utilize your calendar!

Start with your high priority and urgent assignments and block out time to work on it during your workday or in smaller blocks throughout your work week. Then, fill in less pressing tasks in the remaining open time slots. Be sure to give yourself ample time when blocking out tasks. This way if you get done earlier than estimated, you’ll have more time to work with which is a win!

Make sure you don’t overload your day, avoid burnout and block out time for breaks such as to eat take a quick walk or simply look away from your computer. It’s also a good idea to block out a little time for planning and scheduling your next day or week in order to make this method a habit.

Personally, I like to use Google Calendar to schedule because I can set reminders to ding when my next time-block is supposed to start. This helps me stay on my scheduled routine. I also attach any necessary assets to the event’s description so I don’t have to search for what I working on.

Why Time Blocking Works

Time Blocking helps you visualize your work day and be more productive knowing that you can focus on one task at a time. You’ll become more motivated to complete your assignments. You’ll know whether you can take on more assignments and if a deadline is realistic. And crossing off items on your list will give you a sense of accomplishment and further alleviate your stress!

Will unexpected events or tasks pop up that throw a wrench in your schedule? Of course! Life is unpredictable, but finding a process that works for you will help you from sinking too deep in your work. The more you use time blocking the more you will know what you are capable of accomplishing in a day. You will start to notice patterns like when you’ve hit your daily slump and are least productive. During that time, it would be best to schedule less complicated tasks.

Have you used the time blocking method? How has it worked for you? Let us know in the comments below!

Filed Under: Marketing Strategy Tagged With: project management, time blocking, Time Management

Google’s Retail & Ecommerce Marketing Event Recap

August 23, 2017 by Justin Miller Leave a Comment

On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen Johanson, Head of Industry for Retail at Google and Alex Chen, Product Marketing Manager at Google Shopping, did a great job presenting 3 major problems the shoppers and retailers face online, and steps that retailers can take to remedy these problems.

Retail & Ecommerce Marketing in Reading, Pa

Problem #1 – Discoverability – Can Consumers Find You?

While having a storefront on the main street helps, in-store foot traffic has been and continues to decline. However, shoppers are not disappearing, rather relocating online. Making your website and overall online presence (local listings, social media, reviews, etc.) that much more important. Today, having a great website isn’t enough, it has to be easily viewed and used on multiple screen sizes especially smaller mobile devices.

Problem #2 – Personalization – Mass Message Is an Easy Way to Fail

Google Partner Connect Event

Each of your customers’ want/need something, but not all the same thing. While communicating with your client base according to their wants/needs is challenging, it is also a huge opportunity. Present the right offer to the right person at the right time, and watch your sales increase. For instance, imagine your favorite coffee shop texted you a discount coupon for your favorite drink when you are within walking distance of their new location (which you might not have even known about). Are you going to visit the new locations? – most likely.

Problem # 3 – Frictionless – Easy Consumption or Loss of Sale

Being found is step one. Customizing communication with your customers is step two. Step three is ensuring a good user experience. This includes fast load times, fewer clicks to check out, streamlined forms, ease of navigation, and much more. With global competition, sometimes the littlest pain points for a customer could drive them away.

Essentially, consumers are online looking for stores that cannot only provide the products they need/want but also a service that makes purchasing and receiving these products easy. The full Google video can be viewed on YouTube.

Ecommerce marketing Tips and Advice

If you have any questions or would like to discuss your ecommerce marketing further, you can contact DaBrian Marketing Group, a certified Google Partner.

Filed Under: Ecommerce & Retail Marketing, News & Events Tagged With: digital advertising, digital marketing, ecommerce marketing, Google event, google partners connect, Retail Marketing

Penske Racing Shocks Receives Marketing Assistance from DaBrian Marketing

August 23, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – August 23, 2017– Penske Racing Shocks hand builds high-performance shock absorbers tailored to customer’s needs, and they wanted their website to match that performance. Perpetually driven to be the best at everything they do, Penske Racing Shocks gave DaBrian Marketing Group the green light to create a new Ecommerce website design and revamp the digital marketing strategy for the famous manufacturer.

web design services in Reading PA

DaBrian Marketing put a substantial amount of energy into giving the website a sleek new design. A combination of web design and search engine optimization (SEO) techniques made the new website a well-oiled machine for both Penske Racing Shocks’ customers and employees. Many of the updates were aimed at providing a smooth user experience while increasing the speed of the site.

After an in-depth analysis, the site was reorganized to allow potential customers to reach their destination quicker and easier based on specific racing style and environment. The ecommerce site’s product feed was also optimized to enhance user experience, help visitors find products easily, and increase product visibility.

Product feed optimization - ecommerce marketing

Today, the Penske Racing Shocks website is easy to use, pleasing to look at, and features live price updates, clear tax and shipping information, as well as convenient and secure payment gateways.

View the updated website at: https://www.PenskeShocks.com.

DaBrian Soups-up Penske Racing Shocks’ Ecommerce Marketing to Boost Sales

While the project has consisted mainly of web design, the professionals at the digital marketing agency have executed on other marketing initiatives as a part of Penske Racing Shocks’ Ecommerce marketing strategy. In fact, the first assignment DaBrian Marketing completed was a redesign of Penske Racing Shocks’ branded and product-descriptive flyers. The design of the flyers was the basis of the website design to ensure brand consistency.

DaBrian Marketing Group then provided a one-time social media marketing consultation to help Penske Racing Shocks reach more fans on Facebook, Twitter, and Instagram.

Aaron Lambert, Director of Competition, expressed his satisfaction with the partnership,  “Penske Racing Shocks number one goal is our customers. Whether it’s understanding how to rebuild their own shocks, tune their vehicle at the racetrack, or just find some information that will help them understand what they are buying. Here at Penske Racing Shocks we build championship winning suspensions, so we teamed with DaBrian Marketing to help give us that same quality in our marketing, website, and social media platforms. It’s been a great experience so far, and we are very excited to see our new website launch, as well as other exciting ideas coming down the line.”

As the relationship continues, Penske Racing Shocks plans to execute on email marketing campaigns for their Ecommerce website. Emails will be used to send newsletters, announce product updates, discuss maintenance availability, and remind users of forgotten items in their online shopping carts.

About Penske Racing Shocks

Penske Racing Shocks is the global leader in suspension technology. Formed in 1988, Penske Racing Shocks have a worldwide reputation for producing quality shock absorbers. Their mission is to supply customers with the best suspension technology and technical support available. Penske Racing’s office is located at 150 Franklin Street, Reading, Pennsylvania, 19602. Contact the company with questions or inquiries on their website, www.PenskeShocks.com or call 610.375.6180.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original strategic digital marketing solutions for businesses. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web hosting, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

Filed Under: Automotive Marketing, Ecommerce & Retail Marketing, Email Marketing, News & Events, Search Engine Optimization (SEO), Web Design Tagged With: Digital branding, digital marketing, ecommerce marketing, Ecommerce website, penske racing shocks, product feed optimization, seo, web design

The Importance Of Optimizing Your Business’ Local Listings

August 21, 2017 by Dabrian Marketing Group Leave a Comment

Local listing creation and optimization is an essential part of an effective SEO strategy for local businesses (businesses targeting their local market). For over a decade now, locality and local SEO has continued to grow importance and influence digitally. While many business owners understand this at a basic level, several fail to maximize their efforts.

When it comes to local listings, a lot of businesses take the “set it and forget it” approach. To ensure your business isn’t leaving money on the table, you not only need to be listed on the top platforms, but you need to continuously optimize your account on a regular basis.

local SEO in Reading, Pa

Below are performance metrics for some of our clients on two of the top local listing platforms – Google My Business and Yelp.

Yelp

With nearly 150 million annual users and over 100 millions reviews since its inception, Yelp is a very important platform for your businesses to be listed and active on. It allows your business to showcase its products/services, information about the business, and is known for its reviews. Customers can voice their opinions/experiences first hand.

1. If not handled well, this can be a nightmare for a business.
2. If handled well, it can help boost your business past your competitors.

Below are screenshots of one of our client’s Yelp analytics. Prior to us managing their account in August of 2016, our client was simply listed on Yelp. There were only a few images, business information was incomplete, and reviews were left unattended.

Yelp User Views:

Local listing management in Reading Pa
  • 11 months prior to optimizing = 172 views – which is 15.63 views per month.
  • 11 months after we optimized = 574 views – 52.18 per month.
  • A 70% increase of views per month! 

Yelp Leads:

Yelp account management and optimization
  • 11 months prior to optimizing = 25 leads – 2.27 per month.
  • 12 months after optimizing = 79 leads – 6.58 per month.
  • A 65% increase in leads per month!

Google My Business

Google My Business (GMB) is the most important local listing platform to utilize. Seeing that Google owns the lion’s share of the search engine industry, it’s important for your business to be on their local listing platform. Unlike other local listings, GMB results appear clearly with Google search results in either a widget form (for branded results) or within Google Map listings (for industry-related keywords).

We compared the 5 months prior to us optimizing our client’s account, to the 5 months after. Below are the results.

Google My Business account management and optimization
  • 5 months prior to optimization = 322 total actions* taken by users.
  • 5 months after optimizing = 1986 actions taken – an increase of 33.43%
  • 5 months prior to optimization = 12697 total views.**
  • 5 months after optimizing =  14520 – an increase of 12.56%
  • 5 months prior to optimization = 13191 total searches.***
  • 5 months after optimizing = 15274 – an increase of 13.64%
*For GMB, actions are defined as visits to your website, request directions, calls, and online chats.
** Total views includes both search views (views within Google Search) and map views (views within Google Maps)
***Total searches include both direct searches (branded searches) and discovery searches (industry keyword related searches).

To Wrap Things Up

Local SEO is a (as Donald Trump would say) YUGE digital marketing tactic for small/local businesses. With that being said, having a successful local SEO campaign takes consistent maintenance. Optimize and update your local listings to ensure your business crushes the local market.

Interested in local SEO? Contact DaBrian Marketing today!

By: David McDowell

Filed Under: Search Engine Optimization (SEO) Tagged With: digital advertising, digital marketing, Google My Business, local listing management, local seo, seo, Yelp

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