Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though there are some screen shots out there, I have not had the opportunity to see ads within Organic Search Results. Another change that I have noticed is the extra benefit of being the number …
Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius method. Although this method is easier to set-up and visualize, it may not be as precise. However, select exact city location with a radius can still be very effect and efficient. Your options are either …
Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help your quality score and cause your ad to stand out more with bold text, but it also keeps you relevant with people searching for your products and/or services. If your keywords are …
