search engine optimization

DaBrian Marketing Group, LLC Hires David McDowell as SEO Consultant

July 12, 2016 by Dabrian Marketing Group Leave a Comment

Reading, PA – DaBrian Marketing Group, LLC hires David McDowell for the full-time position of Search Engine Optimization (SEO) Consultant.

On the team at DaBrian, the SEO Consultant is responsible for the optimization of all digital content on web pages, blogs, emails, and social media via search engines. The SEO Consultant ensures that clients’ websites and other digital branded content is readily accessible to the public through a series of practices and measures based upon popular trends and established styles of search. Common tasks of the SEO Consultant at DaBrian include matching clients’ digital content with industry-specific keywords, integrating geographical tags, maintaining persuasive titles, appropriate URLs, and unique search result descriptions, as well as earning links to clients’ branded content throughout other relevant websites and web pages.

David McDowell is a 2016 Alvernia University graduate with a B.A. in Communication with a minor in Business. McDowell began his work at DaBrian as an intern in January 2015. He continues to contribute to the team’s mission of delivering valuable marketing content through his skills and abilities to make clients’ online presence more visible and accessible to the public.

President and CEO, Daniel Laws gave the following statement: “David is a testament to our ongoing relationships and talent acquisition through local universities and colleges. He started with us as an intern, moved to part-time employment, and – through hard work and dedication – moved to full-time employment at DaBrian Marketing Group.”

Visit the team page of DaBrian Marketing Group, LLC to learn more about David and rest of DaBrian’s personnel.

Giving Thanks to SEO

November 25, 2015 by Dabrian Marketing Group Leave a Comment

Thanksgiving is a popular Holiday for many Americans. The abundance of delicious foods and the gathering of family and friends is certainly something to get excited about. Traditionally in most households, members are sitting around the table saying what they are thankful for in their lives. Here at DaBrian Marketing, we wanted to give thanks for Search Engine Optimization (SEO) by offering some tips to assure your website performs well.

Cover the Entire Table of Local Listings

When you think of Thanksgiving dinner, you imagine a table covered in food, right? The same is true for an effective SEO campaign in regards to local listings. Local listings are becoming an increasingly important ranking factor. People are frequently using search engines with local intent. In fact, a study by Google shows that 4 in 5 consumers use search engines to find local information such as a business’s address, hours, and products/services offered.

Imagine your listings as different dishes. Being listed on Google my Business, Bing Places, and Yahoo Local listings should be your top priority. This is the main dish, the turkey. But don’t forget about the side dishes either. Being listed on other platforms such as Yellow pages, Yelp, Foursquare, etc, help as well. These are your stuffing, your mashed potatoes, and your cranberry sauce. The more you have covered, the better your meal (website’s performance) will be.

When preparing your Thanksgiving feast, you want to make sure everything is perfect. Before you place the food on the table, you should give it a taste test just to make sure. Similarly to SEO, you need to make sure your listings are perfect as well. This means claiming and verifying your listings, as well as making sure the listings are completely filled out and are consistent with each other.

Know Your Audience: Invite Relevant Traffic to Dinner

Thanksgiving isn’t just about food, it’s also about spending time with those who matter the most. When planning your celebration, you invite the most important people in your life. The same is true for SEO. As a business owner, those who matter most to your business’s success are your customers. So how do you invite them to your site? Well, it all starts with your content. If you regularly develop great content that speaks to your audience’s interests, relevant traffic will increase.

Besides stuffing our faces at the dinner table, we also engage in conversations with our family and friends. They speak to us, and naturally, we respond back. This same formula should be followed for social media. As stated in my previous blog about SEO predictions for 2016, content marketing and SEO have merged. This means that businesses must be active on their social media accounts, providing great content frequently, and engaging with their followers. An effect social media strategy will help develop relationships with your followers, which typically leads to them sharing your information with others, increasing your brand’s awareness. All of this comes back full circle to an increase in customers and sales.

Stuffing? - Yes; Keyword Stuffing - NO!

Now we all know stuffing is a must have dish at Thanksgiving. However, for SEO, keyword stuffing is a must avoid. In April of 2012, Google released the algorithm change known as “Penguin” designed to penalize for keyword spamming. While there is technically no optimal percentage for keyword density (how often your keyword appears within your content), your content should sound natural. Here’s an example of what not to do:

“At DaBrian Marketing, we offer Pay Per Click services. Our Pay Per Click services help businesses drive traffic to their site. For more information on Pay Per Click, please contact our Pay Per Click consultant.”

The use of Pay Per Click is obviously being overused. Not only does it sound spammy to the user, but your site will be penalized by search engines. Here’s an example of how to adjust your content to avoid keyword stuffing:
“At DaBrian Marketing, we offer Pay Per Click (PPC) services that are proven to help businesses drive traffic to their site. For more information, please contact our PPC consultant.”

Invite Your Guests Back and Tell Them to Bring a Friend

So the dinner went well and you and your guests had a great time. More than likely you are going to send invites to those guests again. The same mentality should be true for SEO. You should send follow up emails to users that request or fill out any information. This will give you an opportunity to give more information about your business and to set yourself apart from the competition. If done properly, these will more than likely lead to more conversions.

People usually do not wish to hear others critique their cooking, but as a business owner, you want reviews. Traditionally, business owners have cringed at the thought of their customers giving reviews out of fear that they’ll be negative. While a negative review may not shed the best light on your business, it offers you an opportunity to humanize your brand by listening to your customer’s concerns, which leads to trust being established. In fact, A study by Reevoo, a social commerce company, found that 68% of consumers trust reviews more when they see both positive and negative scores, while 30% suspect censorship or fake reviews when they don’t see anything negative at all. Reviews give business owners an opportunity to adjust their recipe and make things right through great customer service.

Conclusion:

An effective SEO campaign is something a business will be thankful for. Not only will it help a business’s site perform well in search engines, but it will also help increase traffic, as well as sales. From all of us here at DaBrian Marketing Group, we hope you and your loved ones have a Happy Thanksgiving!

For more advice or information about SEO, please Contact Us today or leave us a comment below!

By: David McDowell

How Implementing SEO Can Help Drive Sales

November 28, 2012 by Dabrian Marketing Group Leave a Comment

What is Search Engine Optimization? Believe it or not, there are still business owners who have no clue what SEO is. Or maybe they have an awareness, but they are either too scared or not interested enough to see the benefits in it. Well, today I’m going talk about how vital implementing SEO is for your business and how it can help drive sales.

SEO “The Foundation”

When it comes to Internet Marketing, SEO is the foundation. Without optimizing and having the most relevant content on your site, it might be difficult to drive the most traffic and get the most engagement from your current and potential customers. Implementing SEO techniques will help get your business’s website to the top of the search engine rankings and reduce your costs per lead or acquisition by establishing relevant content and quality links.

Link Building is “King”

Speaking of links….links can point to information on the same webpage or another webpage. Link building is your business’s effort to create links that point to your page or pages. And in the world of SEO, Link building is “King.” Without an effective link building strategy that is consistent with your company’s on-page optimization, SEO cannot be accomplished.

Optimize for Opportunities

Optimizing your website’s content will provide your company the best opportunity to gain more traffic and ultimately drive conversions. It would also be greatly beneficial to optimize based on customer segments and seasonality as well. For example, an insurance company would focus on their recreational vehicle insurance during the warmer months of the year. This practice will help to keep your site’s content even more relevant and thus more likely to be highly-ranked in the search results.

So, how can implementing SEO help drive sales? As I mentioned earlier, by implementing SEO and optimizing your website’s content, you’ll be able to create more relevancy and improve your overall search rankings. The higher you are ranked in the search results, the more likely you are to generate more overall site traffic. Ultimately, the more site traffic that you generate translates to a greater chance that a user is going to convert and buy your product or service.

If you would like to learn more about how implementing SEO can help your business drive sales, please comment below or call us at 610-743-5602.

Keyword Research to Improve Email Marketing Effectiveness

July 18, 2012 by Daniel Laws Leave a Comment

In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword research provides information on terms and phrases that are relevant to a specific audience, but demographic and geographic information should also be leveraged to improve effectiveness of email marketing campaigns and promotions. By leveraging and testing keyword research, you can create more targeted campaigns, be more efficient with your message, and improve overall conversion rates.

Segmentation of Email Campaigns based on Keyword Research

The segmentation of email campaigns beyond demographic information can include segmenting by sales process, customer lifecycle, etc. You can use keyword research to align with your segmentation strategy and deliver keywords-rich content to relevant demographics such as Female/Male or by State. Several keyword research tools such as Ispionage, SpyFu, Ad Intelligence, Google Insights, and Google Keyword Tool can provide valuable insights into keyword trends by age, geographic locations, and other demographic information.

Keyword Targeting with Subject Line Testing

Email Marketing is still an effective tactic which should include keywords that are consistent with your SEO campaign. Implementing relevant and targeted keywords that are not only consistent with your products/services, but also with your demographics and geographic locations, will help to improve open rates, click-through rates, sharing of emails, lead generation, lower cost per acquisition, and increase profit margins. The most interesting opportunity for keyword insertion into Email Marketing is within the subject line and content of the email. The ability to implement keywords into the subject line should improve your open rates as long as the keywords are relevant to the desired target audience. In some cases, email software providers can implement subject line testing to improve the open rates and test new keywords within the subject line (as seen in the Image Below).

Content Strategies by Segmentation

Based on the information that’s available for keyword research, you can develop and test content strategies based on keyword research and trends. For example, Table 1 above shows the keyword “home mortgage loan” for females between the ages of 25-34 as being consistent with the audience. By implementing keywords and content, the likelihood of the content being read, as well as its click-through rates, social media sharing, and conversions, will increase.

More Insight into What Works by Segment

If you’re running a SEO or Pay per Click campaign, it’s important to leverage this information and not “reinvent the wheel.” Some of this information is accessible via Google Analytics, WebTrends, Omniture, etc., but you need to differentiate what works and what does not. Don’t just stop at the conversion itself. Look into the segments, subject lines, and content that are leading to quotes, leads, and sales. It is recommended that you simplify the reporting to more clearly align the campaigns, keywords, segments, and content strategies with completed actions on the website or within the email campaigns themselves.