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Increase Your Business’ Brand Awareness With SEO

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You have a great business that does fantastic work and offers quality products or services. So, why don’t more people know about you? Why isn’t your phone ringing off the hook and your email full? You have a website, that’s enough, right (it’s not)?

In order to increase your business’ brand awareness online, you need to be investing in Search Engine Optimization (SEO). According to a study by MarketingDive, 82% of participating marketers see SEO becoming more effective and 42% of this group stated its effectiveness is increasing significantly. This means that other businesses will be devoting more efforts towards SEO, which only stiffens the competition.

Build your business’ brand awareness and outperform your competitors online by utilizing the SEO tactics listed below.

1. Get In Front Of Your Audience With the Right Content

Unless you’re a large national brand, like Walmart® (if so, why are you reading this?), most people aren’t searching directly for your brand. Rather, they are typing in product/service related keywords.

To ensure your business pops up front and center amongst your competitors, you need to optimize your content to include the keywords and verbiage that your target audience and industry uses.

In addition to including the most relevant, trending, and traffic driving keywords, you also need to be cognizant of the forms of content you’re producing. Is your audience more susceptible to read blogs, articles, and white papers? Or, are they a younger, more visual audience who prefer videos and infographics?

By creating the appropriate content in the form most suited for your audience, users will be more likely to find and share your content. Thus, increasing the digital exposure your business receives.

2. Dominate the Local Market With Local SEO

For over a decade, Google and other major search engines have been placing a heavy emphasis on the importance of locality. Like your business, search engines also have a product and service, and their goal is to provide the most relevant and useful information to their users. While there are hundreds of factors that influence their results, the location has a massive impact, especially in regards to business-related searches.

To enhance your business’ local performance, there are a few tactics you’ll need to pursue:

Optimizing Your Site Locally

  • Have your name, address, & phone number (NAP) consistent throughout the site.
  • Embed Google Maps on your contact page.
  • Develop localized content.
  • Link to local partnerships, memberships, and affiliations.

Being Listed, Active, and Optimized on Popular Local Platforms

Many of these platforms (like Google, Facebook, and Yelp) have a review functionality. Meaning, customers can leave reviews about your business directly on their platform for the public to see. By owning these accounts, you are able to clearly see what people are saying. This allows you to get in front of any potential negative situations that may occur.

By being on top of things, you have the opportunity to improve your business based upon feedback, and resolve the situation. Showing that you’re listening to your consumers and taking action will actually help improve your brand’s online public perception.

According to a study by Moz, online reviews have been shown to impact 67.7% of purchasing decisions. Being uninformed of your online reputation can potentially spell disaster for your business.

3. Build Links Through Local Influencers

Link building, or link earning, is the process of obtaining backlinks from other websites that lead back to your website. While many owners may not see the value or understand fully the impact link building has, it is a hugely important component of a local seo strategy.

To improve your business’ brand awareness in your local market, you should target the following sites in terms of link acquisition:

  • Local Business Directories
  • Local Chambers
  • Local Businesses
  • Local News Stations
  • Local Bloggers/Social Influencers

Being listed on these sites will send local signals to search engines and place your website in front of your local audience.

Build Your Brand Organically

Increasing your brand awareness through SEO can take some time, but it’s well worth it. By following all of the steps and tactics mentioned above, you’ll set the foundation for your business to flourish digitally within your target market.

Ready to improve your brand awareness online through SEO? Schedule a FREE consultation today!

By: David McDowell

How SEO Can Help Your Local Business Compete With Bigger Brands

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In the story of David and Goliath, David (not very big) is faced with the daunting task of killing Goliath (the name speaks for itself). With an effective strategy and persistence, David accomplishes this feat over his much more powerful adversary.

In today’s economy, your local business probably feels a lot like David: small and up against much larger foes such as national brands. But, fear not! With a well-thought-out SEO strategy, combined with hard work and dedication to the tactics listed below, your small business can walk amongst the giants.

SEO Tips for local businesses

Local SEO: David Has Home Field Advantage

If you’re going to battle, you’d ideally want it to be in an area you’re familiar with. The same is true for your small business. If you’re going to compete with bigger businesses, you have to do it in your local market. While bigger companies surely carry more notoriety, local SEO will prevent your business from going unnoticed.

When it comes to Local SEO, there are two tactics you need to cover: on-site and off-site.

Tactic #1 - On-Site

On-site local SEO is essentially optimizing your website (hence “on-site”) from a local perspective. To do so, I suggest covering the following:

  • Include Your NAP (name, address, and phone number) on every page of your site.
  • Create localized content.
  • Include local signals within your tags, titles, descriptions, and headers whenever possible, while sounding natural.
  • Add schema tags to your website.

Tactic #2 - Off-Site

Off-site local SEO deals with factors that influence your website’s performance that are not directly on your website. A huge factor for visibility within search engines is local listings. Being identified or “listed” accurately and consistently within local listings will send local signals about your business to search engines. This will allow you to appear higher in the search engines in your geographic area.

For example, when I conduct a Google search in Reading, Pa for “Italian Restaurant,” local restaurants appear as opposed to bigger chains.

Seo Consultants in Reading, Pa

On top of that, these local listings appear above the organic search results. That means that if you’re listed in them, you could be the first thing your searchers see.

Tactic #3 - Local Link Earning: Get The Crowd Cheering For You

When you’re in a competition, positive support from those around you can help. The same applies in the digital realm. In order to gain recognition and increase reach and visibility within the local market, you’ll need to place a heavy emphasis on local link earning (also known as link building). Link earning is a crucial part of any SEO campaign; but, the strategy is different for local businesses.

As opposed to going after major brands and influencers to obtain links like national brands do, local businesses should target the influencers within their community. These include:

  • Local Chambers
  • Local Online Directories
  • Local News Stations
  • Other Local Business
  • Local Bloggers
Local SEO Link Earning Tactics for Businesses

Tactic #4 - Social Media: There’s Strength in Numbers

Social Media has continued to grow in popularity and influence in digital marketing. For SEO, specifically, a social media presence is now an important ranking factor. Search engines want to see you engaged with your audience, having an active conversation, and disseminating relevant content.

As opposed to other digital marketing tactics, Social media is not all about metrics – it’s about relationships. This is where most big bands miss the mark. Many major companies are more concerned with just having high-level brand accounts that all speak the same (non-personalized) message.

You know your local audience better than the big brands, so speak to it! Craft messages they’ll relate to and connect with other local accounts. The more locals that share your social posts and the more local accounts that engage with you, the more buzz you’ll generate within your area. This will help boost your local positioning within search results, too.

Social Media Marketing Boosts Local SEO Performance

Local businesses tend to stick together, so it shouldn’t be difficult to gain support from others. You know what they say: “The more Davids, the better.”

Moral of This Local SEO Story:

With an effective SEO strategy intact, combined with a dedicated team, your small business can go toe-to-toe with the Goliaths of your industry. Oh yeah, and that all Davids are bound to be successful.

What are the biggest issues your small businesses face? Let us know in the comments below! To set up a consultation, contact us today!

By: David McDowell

DaBrian Marketing Group Provides SEO Services Overseas

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DaBrian Marketing Group Provides SEO Services Overseas

The UK’s Reliance Translations Partners with DaBrian Marketing Group, LLC for Search Engine Optimization (SEO).

DaBrian Marketing Provides SEO Services in the UK

6 December 2016 (Reading, PA) –  Reading, Pennsylvania-based digital marketing agency, DaBrian Marketing Group, has announced the acquisition of their first United Kingdom client in the tech firm’s nearly 10-year history. The partnership, with UK’s Reliance Translations, presents DaBrian Marketing with a great opportunity to tap into the international market.

DaBrian Marketing Group provides Reliance Translations with SEO services which includes content optimization, local listing management, and link earning strategies. DaBrian’s goal is to generate leads and improve inbound marketing efforts for Reliance Translation’s local market in the Manchester and wider United Kingdom area.

Reliance Translations specializes in translation, interpretation, transcription, and proofreading services in 77 languages. This intriguing pairing offers exciting potential for both organizations.

Syed Amjad Ali, Owner of Reliance Translations, explained why they chose DaBrian Marketing Group. “DaBrian Marketing Group’s reputation transcends international borders. They’re consummate professionals who are driven by a genuine desire to procure solid results for their clients. Besides their history of working with well-known brands and their impressive portfolio, I was most struck by the clarity of their language. Communication is key, and DMG knows this: by eschewing technical jargon, they’re able to break down complicated SEO strategies to laypeople. This sets a fantastic cornerstone for any business relationship, and we’re thrilled to be working with them.”

DaBrian Marketing Group’s SEO Consultant, David McDowell, had this to say about his company’s international opportunity. “I’m excited to work with Reliance Translations. They have been very helpful and continuously offer great industry insight. I expect this partnership to be extremely successful.”

Both companies are looking forward to a lasting relationship.

DaBrian Marketing Group’s first overseas partnership started in France.

About Reliance Translations

Reliance Translations has been providing high-quality translation, interpretation, transcription, and proofreading services in 77 languages for over fifteen years. Located in the United Kingdom, their comprehensive experience encompasses a wide-range of business sectors ranging from healthcare, to insurance, to technology. Reliance Translations has a well-established client base in the legal sector while also being well-known among solicitors, insurance companies, and courts of the UK. For more information about Reliance Translations, visit their website at http://www.reliancetranslations.uk/ or call the office phone number, 0161-881-7505.

About DaBrian Marketing Group

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Please send press inquiries to: general@DaBrianMarketing.com.

**Originally published on Newswire

UPDATE:

Since publishing this article, DaBrian Marketing has also provided SEO services to other UK based businesses: https://hephaestus.uk and https://yorkfitness.com/.

DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

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DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

DaBrian Marketing Group offers Search Engine Optimization to Delaware Company.

Atlantic Millwork and Cabinetry Logo

29, November 2016 (Reading, PA) – DaBrian Marketing Group, located in Reading, Pennsylvania, crosses state lines into Delaware to offer their search engine optimization (SEO) service to Atlantic Millwork and Cabinetry. The digital marketing agency’s main objective is to improve their new client’s local search rankings.

The SEO service provides the client with content optimization, local listing management, and link building (link earning). DaBrian Marketing researches which keywords are relevant for the supplier and distributor to rank atop search engine results. This helps local, potential customers easily find the company, increasing the probability of a lead.

The overall goal of this strategic partnership is to expand Atlantic Millwork’s reach and visibility throughout the Delmarva region through organic search efforts.

Vincent T. McDowell, Director of Sales Marketing at Atlantic Millwork and Cabinetry, shares his excitement about the new relationship, “DaBrian Marketing Group is a wonderful team of highly qualified and well-trained professionals. We are excited to work with their team to advance our presence on the internet and commonly used search engines. I must add, their customer service has been second to none.”

Atlantic Millwork and Cabinetry resides in Lewes, Delaware. A family-owned, small business of over 25 years, supplies and distributes windows, doors, cabinetry, decking, millwork products and more across the Delmarva Region.

DaBrian Marketing Group has serviced other companies outside of Pennsylvania in various industries such as automotive, healthcare, non-profit, and manufacturing.

For more information about DaBrian Marketing Group’s search engine optimization program or any other service that DaBrian Marketing offers, visit their website at www.DaBrianMarketing.com or call the office at 610.743.5602.

About Atlantic Millwork & Cabinetry

Atlantic Millwork and Cabinetry has been a family-owned, small business for over 25 years. As the Delmarva Region’s premier building supplier, the company supplies and distributes windows, doors, cabinetry, decking, millwork products, and more. Their experienced sales staff and design teams are dedicated to providing excellent service and expert advice. With in-house technicians and delivery service, Atlantic Millwork can ensure an excellent start-to-finish buying experience. For more information about the company and their services, visit their website at www.atlanticmillwork.com or call their home office at 302.644.1405.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization (SEO), website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

**Originally published on Newswire

Web Design Without SEO: If You Build It, Will They Come?

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In the film Field of Dreams released in 1989, Kevin Costner is famously told, “If you build it, he will come.” While this may hold true when it comes to attracting Shoeless Joe and the rest of the 1919 Black Sox team to your Baseball field, it does not apply to attracting visitors to your website.
Eh, not so fast there, Ray. Without proper Search Engine Optimization (SEO), not many people are going to come. Designing a website that is aesthetically pleasing is not the be-all and end-all for an effective digital marketing campaign. It’s merely the first step. Without SEO, you have a better chance of Joe Jackson actually wearing shoes than your customers finding your site. Below are five reasons why SEO and Web Design are needed together for your site to perform well.

1. SEO Basics: Tags, Titles, and Descriptions

Sticking with the Field of Dreams theme, let’s say your potential fans that attend your ballpark are equivalent to those using search engines. How are they supposed to find your new park if no one has heard about it or can find it? Tags, Titles, and Descriptions (TTD’s) along with content tell search engines what the pages on your site are about. Below is an example of proper implementation of TTD’s for this blog specifically (blog inception).

The keywords you intend a specific page to rank and draw traffic for should be represented within the TTD’s. For example, this blog’s main points of interest are SEO and Web Design, so those keywords are placed within all aspects of TTD’s and the content naturally (non-spammy). Don’t forget to include any other related sub points (digital marketing, link building, local SEO, and content optimization) wherever you see fit.

2. Content is the Experience

Just as sports venues are judged off of the overall experience they offer, so is your website. The content on your site not only helps people find your site, but it ultimately dictates the user’s experience. Great content means a better chance the user will perform an action beneficial to your business. Whether that means fill out a contact form, share your site via social media, or purchase a product, none of those are likely to happen without the right content for your audience. With that being said, content is not a once-and-done event. In fact, search engines actually prefer sites with fresher and more up-to-date content. That’s why it’s a great idea to start a blog and to write about topics relevant to your audience. Not only with this further establish your business as “in the know” within your industry, but it also allows you to place more of the keywords you wish to rank for on your site.

3. Technical Issues: Take Care of Your Ball Park

When sports teams build new stadiums, they don’t just leave it alone, do they? No, of course not! Constant maintenance is required to ensure everything looks perfect and that it functions properly. This is the same when designing a website. Technical issues are bound to happen. If these aren’t taken care of, it could potentially have a negative impact on your user’s experience. That ultimately translates to a decrease in rankings, leads, and worst of all, sales.

4. Local SEO: Where are you?

What’s the point of having a ball park, or any business for that matter, if no one can find you? This same logic should remain true when dealing with your digital presence. After several algorithm changes, Google’s search results are now heavily personalized. This means they take into account the searcher’s history, social signals, and most of all, locality. If that’s not enough to prove the importance of local, Google’s research on local consumer behavior found that, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” So what can your business do to ensure you capitalize on this opportunity? Without proper local SEO, your business could be lost within the metaphorical cornfield that is the search engine results.

5. Link Building: Generating Buzz

Link building or link earning is a huge part of SEO. When search engines evaluate your site to determine where you rank for a specific subject, they don’t only look at your TTD’s or content, but also the other sites linking to you. The more reputable industry related pages linking to you, the better your site will perform. To put it in sports terms, links represent fans and leading figures within the sports realm. Here is how to rank them:

  • Fans: Fans telling other fans about your ballpark represent low level links from either directories or sites with low domain authority.
  • Local Sports reporters: These represent the middle level links. These are trusted sites in your area, such as the Chamber of Commerce or a local business directory.
  • Major league coverage: These represent the top level links from industry leaders. For example, a link from MOZ would be huge for a digital marketing agency such as ourselves

So what’s the best approach to earning these links? Well in the past, many people obtained links via “black hat SEO” methods, all of which now result in a penalty according to Google’s link scheme guidelines. Your best (and safest) bet is by creating great, original content and developing authentic relationships with those within your industry. The goal is to naturally earn high quality links.

Conclusion

An effective digital marketing campaign needs both a well designed website, along with proper SEO. So when it comes to digital marketing, If you build it (and continually optimize it), they will come.

For more information about SEO, Web Design, and the other Digital Marketing Services we have to offer, contact us or leave us a comment below!

By: David McDowell

Link Building: Then and Now

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Link building has always been an important aspect of SEO and, with the latest algorithm changes, still is. However, long gone are the days of simple mass directory submissions and overly-optimized content made for search engines. Even though these tactics may garner a smidgen of link equity, it will not suffice in the world of Google’s Hummingbird algorithm change and the direction the search engine is taking.

Google and the other major search engines are shifting their ranking factors to include content that is original, relevant, readable, and shareable. Therefore, it is imperative to take the time and effort to develop great content that will improve your search rankings, industry knowledge, and reputation.

Bridging Link Building and Measurement

While going through this infographic, keep in mind that to really understand any content’s impact and the significance of your linking opportunities, you need to measure. When you see a site that might make a good linking opportunity, be sure to check its domain and page authorities as well as what that site is linking to. Again, you’re evaluating the opportunity’s overall value.

Another good measurement to employ is looking at the bounce rate of pages that your content is on. Google defines bounce rate as “the percentage of visits that go to only one page before exiting”. If your bounce rate is high, not many visitors are staying on your site. There are several factors that can affect bounce rate but content is one of them. Check out the infographic below for more details!

link building services in Reading, Pa - DaBrian Marketing
Have any questions about link building or content development? Contact us today or leave a comment below!