If you’ve been with us through the entire series, welcome back! This time we’ll get in and get our hands dirty in some code. If you haven’t been with us for the series, start by reading the first part of the series, which discusses some background, and the second part of the series, which provides …
The second part of this series will outline exactly where to begin when working with the Google Analytics API. Google provides all of their code and a lot of information, which can be quite overwhelming. Throughout this post, I will break down the necessary resources and next steps to begin programming with the API. If …
Google Analytics provides ample documentation discussing their various code libraries. However, for someone just starting out, this information can be overwhelming. Even a Google subject can yield millions of results. So to simplify things, let’s start at the very beginning. What is an API? API stands for Application Programming Interface and is used to describe …
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …
Google Analytics has recently expanded its Universal Analytics into a public beta. In 2012, Google Analytics expanded their analytics offerings to include Google Analytics Premium and Mobile App Analytics to help analysts manage all their diverse data sources. With the increasing use of “Big Data,” attribution modeling, and predictive analytics, we need more efficient methods …
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …
It’s no surprise that more organizations than ever are allocating additional time and resources to establishing a solid presence in social media. Strategies are cooked up by marketing and brand managers. Page designs, cover photos, and icons are designed with care. Facebook and Twitter badges are placed on marketing pieces and business cards. As a …
With so much industry emphasis on things like Big Data and Attribution Modeling, it can be a bit daunting for newcomers to the world of digital analytics to gain a proper foothold. That’s why we decided to put together a free webinar back in early November covering some of the top features in Google Analytics. …
When it comes to Web Analytics, your time literally equals money. That’s why our chief web analyst made a comprehensive video guide outlining 4 ways you can save time in Google Analytics. Spend more time analyzing and less time gathering data! Check out the guide below, and don’t forget to subscribe to our YouTube channel …
