Content – A General Word for General Stuff Quite literally: your content is any text (also known as “copy”), imagery, video, or other material that engages consumers. In other words: content is everywhere and on everything. When you engage in any digital marketing – digital branding, paid online advertising, social media marketing, search engine optimization, …
Reading, PA- DaBrian Marketing Group, a full-service digital marketing agency , launched a new website for Mimmo’s Restaurant and Pizzeria located on Morgantown Road in Reading, PA. Like the newly renovated restaurant, the website has been updated with a new design and style that showcases the beautiful dining areas and highlights the cuisine that makes Mimmo’s …
In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and …
You may be thinking, “What in the world does psychology have to do with content marketing?” Don’t worry, you are not alone. Our popular culture portrays psychology as therapy rather than research, as medical prescriptions rather than behavior analysis, and as a series of terrifying mental disorders rather than organizational performance improvement. This post corrects these …
Content marketing is at the top of every marketer’s mind. How to plan it, how to execute it, and—most importantly—how to dive in and pull with the most value from it. The problem is, since content marketing is becoming such a blanket term that encompasses social media, email, video, and everything else, it can be …
Content marketing is going full-on beast mode. And business owners are starting to pick up on it. More small businesses are allocating resources to it, and more B2B content campaigns are in the queue than ever before. With this trend, two big problems arise. The first is for the stragglers out there, who have to …
So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s possible to captivate your audience, bring them to the brink of tears, or even turn them into your next customers. As a marketer, browsing your favorite brands on YouTube can quickly …
This week, we’re taking time to explore a topic that’s a little different. You. Yes, you. Not your business, not your marketing campaigns, but you on an individual level. If you think about it, the time and effort invested in marketing yourself plays just as crucial a role as marketing your business. This is especially …
What is Microcontent? In April of 2012, the filtered photo sharing behemoth Instagram was sold for $1 billion, and recently, Snapchat, the “self-destructing” photo messaging smartphone app, saw its market value soar to over $800 million. Twitter’s Vine, another popular smartphone app for sharing looping 6-second videos, has garnered over 13 million users since it …
