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business strategy

Agency Transparency, is your business being taken advantage of?

Whether you have just started down the road to hiring a marketing agency, or you have already built a trusted relationship, understand your rights and be wary of ways a great advertising agency relationship can go bad without agency transparency. Cost Accountability Way back in 2014, Google updated their Third-Party Policy. The Policy, speaking directly …

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10 Business System Integrations for Better Marketing

Everyone wants something for less, but as a business owner, you’re consistently trying to increase sales and improve profit margins. So, the question is: What are the most effective ways of achieving these goals? In my opinion, the integration of business systems or solutions is one of the most under-utilized elements toward achieving these goals. …

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