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Website Redesign of NAI Keystone of Wyomissing, PA 19611

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NAI Keystone Commercial & Industrial, LLC located at 875 Berkshire Blvd Suite 102, Wyomissing, PA sought out help and was pointed in our direction by our close friends over at CoreRDG. NAI Keystone had a vision of redesigning their website to have a unique, fresh and inspiring look. The intention was to attract the attention of any onlookers to navigate through the history of NAI Keystone, fellow employees, and Properties. Working with them these past three months was a journey and experience that we would not forget anytime soon.

DaBrian Marketing Group happily accepted the project when we heard the approach NAI Keystone intended to take by Kaitlyn Tothero, Marketing Director at NAI Keystone. Kaitlyn shared the need of wanting to be unique compared to other NAI Keystone websites at different locations. To accomplish this goal, the idea of using a video to share their History, Services, Properties, Employees, and Testimonial. There was also a secondary goal for the video, to show the beauty of Reading PA from a different perspective.

Throughout the project, we created the following pages; About us, Meet The Team, Blog, and Contact Us. DaBrian Marketing implemented updated images and videos on the NAI Keystone website. The site was giving access to enhance the functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, making it easier to upload images in the future.

At DaBrian Marketing Group, we always move forward intending to achieve our deliverables. NAI Keystone communication with us was excellent throughout the project and helped toward the accomplishment of getting their website live well within the timeline and budget.  “Our time working with NAI Keystone was amazing. It was a great pleasure working with Kaitlin. Constant communication throughout the project kept us on pace to meet our deadlines which kept us focused on the clients creative and marketing goals.” – Mark A. Mapp, Creative Director at DaBrian Marketing Group

About NAI Keystone Commercial & Industrial, LLC

NAI Keystone Commercial & Industrial, LLC provides businesses with the highest quality services and the best real estate solutions for maximizing profitability and performance levels. We provide local and global brokerage services for the acquisition, site selection, sales and leasing of commercial properties. As a result of our commitment to excellence, we have won the respect of local, national and international clients since our inception. Our team of professionals is supported by comprehensive resources ranging from extensive research, marketing materials and technology. As a diversified organization, NAI Keystone offers an integrated network of specialists and a wide range of premier services.

Dynamic Growth Ready to Reshape Dental Industry with New Website

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"This was a wonderful collaborative experience. We appreciate the help from DaBrian!" - Dynamic Growth  

DaBrian Marketing Group has created a new website for Dynamic Growth Dental Support, the first dental support organization (DSO) for Berks County and surrounding areas. The website provides a digital presence that strengthens Dynamic Growth’s efforts to help small dental practices grow. The project arose from a long-standing marketing partnership between DaBrian and Grove Dental Group of Wyomissing, the flagship dental practice in the Dynamic Growth brands.   

Dynamic Growth | Their Story

The first of its kind in the Reading area, Dr. Jeffrey Grove, 40, of Cumru Township is founder and owner of Grove Dental Group and Ryan Jones, 36, of Spring Township serves as CEO of the newly formed Dynamic Growth. Jones said Dynamic Growth is unique, with a distinctive business model, because it is relationship-focused to help small dental practices to grow. “Contracting with Dynamic Growth allows practices to leverage economies of scale and provide growth and opportunities for team members,” Jones said. “Some of the more common DSO models are missing the boat in terms of creating a culture within their practices.” The business currently operates from the same location as its Grove Dental office in Wyomissing.

DaBrian's Involvement

DaBrian Marketing Group’s goal was to create a site that highlighted the unique benefits that Dynamic Growth could provide as a DSO for the area). We aimed to strike a balance between both explaining what a DSO is in simple terms and highlighting the  benefits Dynamic Growth could provide partner practices. At its core, the website sought to emphasize Grove’s family-oriented approach and distinguish it from other entrants in the rapidly growing dental support space. We’re thrilled to be a small part of this exciting, ongoing transformation of the dental industry.

About Dynamic Growth

Dynamic Growth was formed to provide the business resources and support dentists need to focus on quality patient care. It is a dental support organization that is ready to help shape the future of the dental industry. Giving dentists freedom from the burdens of the business while maintaining control over the clinical, you can learn more at dynamicgrowth.dental!

Mohnton Company Website Redesign – Keystone Maintenance Services

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Keystone Maintenance Services, or KMS, is another great example of some of the work we do here at DaBrian Marketing Group. KMS is a company based in Mohnton, PA that specializes in supplying and servicing cranes, hoists and other material handling equipment. They provide other services as well, such as welding, concrete, and electrical work.

The majority of the work we did was in the site redesign. KMS wanted to make changes to their brand identity, and they came to us for guidance. Our Creative Director Mark Mapp was able to come up with a brand new logo and color scheme and then translated these elements into a new and improved look & feel on their website. Updated images were also added and then optimized, so as to not slow the site down. The result was a cleaner, more modern looking site. We also aimed to improve functionality and usability with the redesign, improving the architecture and adding more Calls to Action and homepage links. Our goal was to make it easier and more intuitive for users to contact Keystone for questions or a quote. At the end of the day, one of the most important jobs of a website is to generate leads, so this was an important aspect of giving our client a good finished product.

Another item we were tasked to do for Keystone was copywriting for their site — specifically for the New Equipment and Expanded Services sections. Admittedly, I didn’t know much about the crane and material handling industry when I was first tasked to write these pages. I looked across the web for companies within a similar sector and read their on-page copy to get a sense of the terminology used within the industry, as well as what users want to know about all the different types of cranes serviced and supplied by KMS. Once I felt comfortable writing about the subject matter, I started putting pen to paper (figuratively.) I tried to adopt a casual but informative style when writing the copy and made sure to hit on Keystone’s key differentiators — namely their broad service area and devotion to 24-hour breakdown support.

About Keystone Maintenance Systems

Keystone Maintenance Services Corporation is an industrial maintenance service company founded in 2001 and located in Mohnton, Pennsylvania.

Keystone Maintenance Services provides specialization in overhead crane, material handling, and industrial controls systems. At Keystone Maintenance Services, they are dedicated to the safety and productivity of your cranes, hoists, and other industrial equipment. From simple jibs and hoists to complex control systems, they are uniquely qualified to inspect, repair, and modernize all of your material handling equipment. Additionally, Keystone Maintenance Services has expanded capabilities over other “crane service” companies. Keystone Maintenance Services can provide additional services that range from rigging, equipment installation and relocation, fabrication and millwright services, as well as researching and supplying required spare/replacement parts.

Website Design for Lancaster PA Company – B&B Integrations

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B&B Integrations, located in Lancaster PA, contacted DaBrian Marketing Group for their web design project. The goal of the web design project was to grant B&B Integrations more access to update content, images, enhance functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, make it easier to upload images from projects, and reduce the website support cost.

B&B Integrations began to provide other forms of low-voltage communication systems, which prompted a name change to B&B Communications in 1984. Since the mid-80s, communication systems have become very specialized, including school intercoms, nurse call systems, and video presentation systems. Their customers often required more than one of these specialized systems to work together. Now, they focus on blended or integrated specialized communication systems.

With B&B Integrations, solutions ranging from A/V to school intercom systems, DaBrian Marketing was able to enhance the previous design and overall functionality of the website. In addition, the website design now has clear call to action, newsletter sign-up, and complete control of the WordPress content management systems.

About B&B Integrations

B&B first opened its doors in 1974 as B&B Audio and Acoustics, the business was dedicated to providing engineered sound systems to the houses of worship market. As B&B’s reputation grew, it began working in a more diverse number of industries, providing public address and sound reinforcement systems.

In 2016, to embrace this next stage and better serve customers, the company once again changed its name—from B&B Communications to B&B Integrations. This enhanced brand represents a commitment as a vendor specializing in single solutions by integrating best-in-class, specialized systems.

Berks County Website Design – The Rubright Group

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The Rubright Group located in Shoemakersville, Berks County PA contacted DaBrian Marketing Group for their new web design project. The goal of the web design project was to increase awareness of Rubright Construction and Self Storage as well as rebar fabrication in Shoemakersville and Berks County PA. The increase in visitors overall would lead to more business opportunities.

Rubright Construction maintains a full time workforce, experienced and knowledgeable in various fields. Rubright Self Storage is located at the rear of our construction business 64 E Bellevue Ave. Shoemakersville, PA 19555. Their units are safely secured and neatly maintained to provide 24 hour service. The units are designed to handle adverse weather conditions and are available in multiple sizes. ReCon-Fab is a company for reinforcing bar grade 60 and custom fabrication that consists of bending and cutting. Alongside their services through ReCon, they provide deliveries throughout Berks County and Eastern Pennsylvania within a 48 hour period.

With The Rubright Group’s diverse business portfolio, DaBrian Marketing Group was able to incorporate all of the business entities into one website. The website now showcases their businesses, provides a photo gallery of their most recent projects, and a map for directions to their facility.

About The Rubright Group

The Rubright Group located in Berks County, PA performs commercial and industrial concrete, rebar fabrication and offers self storage units. We are committed to providing our services in a timely and safe manner.Rubright Construction was started in 1969 by George R. Rubright. George started most projects by trust and a firm handshake. Residential remodeling, home building and miscellaneous site grading was the core of his business. In the early 1980’s George Rubright and his two sons, Jeff and Ted evolved the business into commercial and industrial projects specializing in concrete and site excavations. Today, Rubright performs all aspects of poured and placed concrete, along with a rebar fabrication division.

4 Fixes For Your (Painfully) Outdated Website

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Websites have advanced a lot in just a few short  years. In the ’90s, businesses simply aimed to set up online presences, resulting in an Internet full of electronic brochures. Since then, marketers have improved both the functionality and aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and better outcomes for business owners.

The corollary for marketers is that with advances come heightened consumer expectations. Potential buyers increasingly need more from websites than basic transactions and facts about their favorite brands. They want to shop, learn, and play on their own terms, in a fun, user-friendly, and convenient format. Oh, and one more thing: they want all of that from their mobile devices, and they want it right now.

What Does This Mean For You?

It means that if your business hasn’t retooled its website in a while, you’re probably sending the wrong message to potential customers. And by sending the wrong message, we mean you’re losing customers to a competitor. Someone who is more fun, more user-friendly, more convenient, more mobile-responsive, and more “right now”.  Luckily for you, we’re willing to take the time to outline a few ideas to fix your painfully outdated website:

1. Clean Up Your Site

Fast Fact: “94% of negative feedback for websites is design related”

If you’re like most of our new clients, you can probably find everything you need on your own website. And if you’re like most of our new clients, your potential customers probably can’t find a thing. That’s because when you build up a website over time, you begin to lose the intended structure. Your page organization fails to highlight newly released product lines . Links lead to 404 errors. Posts get housed under random categories. For the business owner, it’s just part of a growing business. For maximizing your website traffic, it’s a mess.

The problem is that your site might make sense to you and your team (after all, you made the mess) but your audience is probably lost. So have a fresh set of eyes look over your website. Within 5 seconds of landing, can she tell exactly what your company does? Can she find the blog? Subscribe to the blog? Give her a product description to “purchase” – how long does it take her to find, view, and watch a product video? How many broken links and outdated bits of information did she encounter in her journey? If just imagining this scenario is painful, consider a (free) website audit to discover simple ways to clean up your site.  

2. Speed Up Page Load times

Fast Fact: “A 1 second delay correlates to a 7% reduction in conversions”

Customers no longer tolerate websites with slow load times. You can test the load times of pages and identify the bottlenecks with a number of online tools. You need these tools because your website is a lot slower than you think it is. You’re probably reading this blog on a desktop computer at work (i.e. you’ve got a fast, stable Internet connection). But how would it render on a spotty 3G connection? That’s where you might be losing the people who have better things to do than wait for your site to load.

Resist adding bandwidth-hogging (and annoying) features like videos or music that auto-load. Pick and choose design elements that highlight product features and engage readers – without slowing down your site. That amazing copy you wrote can only sell your product or service if the page renders. And if you have a hero video, 13 images and myriad design elements on the home page, readers never get that far. The best thing you can do is keep your landing page(s) simple. If a reader finds that landing pages take too long to load, that reader is probably going to hit the back button and shop with a competitor, instead.

3. Make It Mobile Friendly

Fast Fact: “57% of all US online traffic comes from smartphones”

How does your site look on a smartphone screen? Here’s one better: how does your site look on an iPhone X compared to an iPhone 6? If you don’t know the answer to those questions, you’re taking a big risk with your website. Customers increasingly rely on mobile devices for browsing. Many of our clients now get over 60% of their traffic from mobile channels. That means that whether browsing, shopping, or scheduling, your customers are probably doing it from their phones.

A mobile-friendly website is crucial to convert these users. Either have your site professionally redesigned for mobile or use one of the many responsive templates out there for WordPress, SquareSpace, or Weebly. Our design and marketing teams can review your bounce rates in Google Analytics (because you DO have Google Analytics code on your site, right?) to tell you what pages to focus on. Next, consider your contact us, make an appointment, and other lead generation forms. We haven’t even seen them yet but I bet they are too long, too free-form, and too hard to complete on a small screen.

Your best bet is to work with a digital agency that adheres to a mobile-first philosophy. The old practice of designing a website for desktop and then tweaking it for the mobile experience, later,  is no longer good enough. Ask your current design team for their thoughts on accelerated mobile pages (AMPs) for your site. (If their answer at any point includes a blank stare, contact webdesign@dabrianmarketing.com).

Accelerated mobile pages are part of an open source initiative that allows developers to create web pages that load quickly on mobile browsers. If your website has a lot of different stories, products, and articles combined with high (or volatile) website traffic, AMP functionality could greatly improve your performance on mobile devices. 

4. Refresh Your CMS

Fast Fact: “82% of customers have a more positive view of a company after reading custom content”

If you’re still relying on your website designer to update content on your site, you’re already behind the competition. Your marketing team should be able to add information to your site through an easy-to-use content management system (CMS), like WordPress. You should have multiple portions of your site updated regularly with current news, upcoming events, and recent blog posts to ensure that new traffic becomes repeat traffic.

Get more value from your CMS by implementing a process to review and update leading plug-ins. Plugs-ins are bits of software that can be uploaded to expand the functionality of your site. If you can imagine a way to extend and enhance your site, someone else probably has, too. And there is probably a plug-in to accomplish it.

Finally, grant multiple people the ability to post custom content. You can assign some to create content and others to review and approve it before it goes live. You can also outsource work to contractors, giving them limited rights to partitioned areas of your site. It takes a little bit of time and effort to get the most from your CMS, but in the end, the timeliness of content and ease of updates ensure a better experience for prospects, customers, and marketers alike. 

Wrapping It Up

The user experience needs to be the forefront of your thought process when updating your website. It needs to be a friendly, smooth-sailing, information-packed adventure that leads prospects toward a conversion. Having an updated site can make all the difference between “I don’t have time for this” and “I’m ready to checkout”.

Once you’ve refreshed your site, set a few dates to review it each year. Keep an eye on other websites and note the things they’re doing that you’d like to see on your own site. Pay attention to the way other companies interact with their customers through their websites, and emulate the best practices that might work for your business. Sooner or later, the competition may even start to emulate you.

Using the information provided here will give you insight and a starting point to fix your outdated website. But if you need a more comprehensive plan to update your business’s website, reach out to our team to discuss our free site audit process.

In the meantime, we love a good laugh, so feel free to share your frustrations with outdated websites. Tell us about it in the comments below!