Social media is an amazing communication channel. It allows for seamless connectivity in pretty much every aspect of our lives. This is true for individuals and organizations alike, and their overall objectives are largely the same: to build awareness of themselves, and to promote their message in a transparent manner. Non-profit organizations are no exception. …
Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time waster. The reason social media exploded into being an integral part of our daily routines was because it entertained us. It allowed us to fill the gaps between our facetime …
Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis. So much so, in fact, that the only way to keep tabs on how the industry is changing is to get the information straight from the source behind the changes: the platforms themselves and the …
Everywhere you look (including our own blog from time to time), agency insiders, marketing pros, and influencers post blogs and articles following this general formula: “(x) Tips to Solve ” Personally, I think this format is a little overdone, even hedging on passé. Sure, it’s approachable, skimmable, and a decent way to deliver lots of …
A lot goes into the perfect social media marketing implementation. You’ve got to make sure your content is spot-on, your timing impeccable, and your meme generator operating at full-tilt. Oh yeah, we’re ready. Our friends over at Software Advice have teamed up with Adobe to get to the bottom of the social media content mystery. …
Along with the exponential popularity of social media, there’s been an equally large amount of misconceptions surrounding the “right” or “surefire” way to be social and reap all its benefits. In light of that, we’ve compiled a quick list of tips that almost any organization can use, whether they’re building a social strategy, looking to …
Social media is one of the biggest prospecting tools that companies and sales reps have. The days of solely relying on sales calls and follow ups are long gone. Today, there are a plethora of social media outlets to assist with prospecting leads, establishing contacts, and driving sales. When used properly, social media can be …
When it comes to Social Media, many companies know enough to realize that nearly everyone is connected to at least one social network. And if they’ve done their homework, they’ll realize that a great deal of benefits can come from interacting and advertising in the Social space. Thinking they’re already behind the rest of the …
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below for an example) can be found in a variety of places around the web, like on blogs, through some social networks like Pinterest, and on bookmarking sites like StumbleUpon. For the purposes of Internet Marketing, an …
