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Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

DaBrian Marketing Redesigns Grove Dental Group’s Website

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Visitors to Grove Dental Group’s new website benefit from improved usability as well as enhanced accessibility to research and register for dental services.

Web design company in Reading, Pa

March, 2017 (Reading, PA) – In coordination with managing their digital marketing to reach new patients, DaBrian Marketing Group noticed that Grove Dental Group’s website needed a new layout and structure to rank higher on search engines and improve usability.
The website’s new design and architecture improves both the business’ visibility on search engines and allows customers to easily learn about Grove Dental’s services. This involved organizing the content of Grove Dental’s former website into an updated structure. This enhanced the indexability and significantly improved the value of Grove Dental’s content to search engines. Overall, users on major search engines, such as Google and Bing, are now more likely to find and visit Grove Dental’s website.

Visitors to Grove Dental’s website also experience an increase in speed when they navigate through pages. The new, simplified design decreases the time that is required for each page to fully load. After a visitor finds the service in which he or she is interested, a newly created registration form allows that person to immediately contact Grove Dental’s staff and schedule appointments. DaBrian Marketing Group placed these registration forms on the new website to expedite people’s next step from learning about Grove Dental to actually requesting their services.

Megan Link, Director of Projects, Marketing, & Financial Operations at Grove Dental expresses excitement over the improved capabilities of the website and DaBrian Marketing Group’s services:

“Partnering with DaBrian was a no brainer for us and we couldn’t be more pleased with the service they provide. DaBrian is like your best friend, always has your back and looks out for your best interest. They are really an extension of our team, and the transition was smooth and effortless on our part. Our new website is living proof of my statement. They knew when to ask questions about what we wanted, but really I had very little to do with the new website other than giving the final a-ok. I recommend DaBrian to any business looking to change their online appearance.”

Grove Dental’s precise branded guidelines made the redesign of their website a simple project without complications. Grove Dental concretely identifies its brand – from the personnel’s attitude and level of patient-engagement to the overall mission of the company. This allowed DaBrian Marketing Group to create a layout and structure that effectively communicates Grove Dental’s digital brand to potential patients. This redesigned website complements the organic (search engine optimization or SEO) and paid (pay per click or PPC) search engine marketing efforts as well as the social media marketing efforts that DaBrian Marketing Group continues to perform for Grove Dental.

Visit Grove Dental Group’s website to experience the latest web design project by DaBrian Marketing Group.

About DaBrian Marketing Group, LLC
Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Local Copywriter Uses Psychology to Enhance Digital Marketing

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Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives

As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users.

13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his new role at the agency, Kline utilizes his knowledge of human behavior to write helpful content for each client’s target audience.

His copywriting position at DaBrian Marketing allows Kline to create digital content that combines both industry-specific research as well as rhetorical techniques to match consumers’ needs. Kline determines the motivations and probable behaviors of users to encourage interaction within digital content. He creates visions and concepts that guide the intended audience to the client’s desired goals and objectives. After the creation of written content for websites, email marketing campaigns, or advertising networks, Kline analyzes that content’s performance through Google Analytics and other platforms that rely upon knowledge of descriptive and inferential statistics.

Content marketing is significantly involved in every aspect of the digital campaigns at DaBrian Marketing. As a result: Kline’s mission is to express a consistent, universal message through any and all marketing initiatives that contain creative material. Specifically, Kline collaborates with the Creative Director, Mark Mapp, and the Web Designer, Nick Davies, in order to ensure that campaigns offer users relevant, action-oriented narratives. Throughout all of the assets that he writes, Kline understands that words, photography, and graphic design compose each user’s experience with creative material.

Kline also notes the importance of collaboration with the Marketing department to ensure that consumers receive digital content in the most advantageous contexts: “I am thankful to be a part of the team at DaBrian Marketing; I enjoy applying the dynamics of human behavior and cognition to collaborate with both the Creative and Marketing departments.”

Copywriter in Reading, PA
Christian H. Kline poses while hard at work for DaBrian Marketing Group’s copywriting.

Christian H. Kline graduated from the Temple University Honors Program with a Bachelor of Arts degree in Psychology. Courses such as Social Cognition, Industrial/Organizational Psychology, Advanced Undergraduate Statistics, Psychology of Creativity, and Cognitive Psychology prepared him for creative work at DaBrian Marketing Group.

Kline had his first taste of agency-life in the summer of 2016 as an intern at DaBrian Marketing Group. As the Content Marketing Intern, he wrote promotional emails, paid search ads, and web pages for both DaBrian Marketing and clients. Additionally, Kline filmed several of DaBrian Marketing’s promotional videos. During his free time outside of the office, Kline cooks, spends time with his friends, family, and dog, as well as conducts part-time psychological research at Penn State Berks.

Find more information about Christian H. Kline by reading his bio on DaBrian Marketing Group’s website.

About DaBrian Marketing Group, LLC
Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original and strategic digital marketing solutions for businesses. The team at DaBrian Marketing creates brand awareness, increases lead-generation, and identifies insights that improve sales growth. Services include web analytics, creative design, digital branding, pay per click (PPC) advertising, search engine optimization (SEO), social media marketing, and web design. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

DaBrian Marketing Group Hosts Google Partners Connect Event for Automotive Dealers

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The digital marketing agency opens their doors to automotive dealers to discuss the latest trends in online car shopping and search engine behavior.

11 April, 2017 (Reading, PA) – DaBrian Marketing Group, LLC hosts a Google Partners Connect Event that live-streams an informative digital marketing seminar from the famous search engine and answers questions from local auto dealers. Take 30 seconds and register to attend.

On April 19 at 11:30 AM, the team of digital marketers at DaBrian Marketing will welcome business representatives from automotive dealerships in the surrounding areas of Berks, Lehigh, Montgomery, and Chester Counties to their office in downtown Reading, PA:

500 Penn Street Suite 201

Reading, PA 19602

At this event: DaBrian Marketing Group’s team will dedicate time to educate automotive dealers on the online car shopping behavior that is significantly impacting the sales and growth of auto companies.

Automotive marketing event in Reading, PA
A recent Google Event at DaBrian Marketing Group.

While online behavior may not seem to change or be relevant to many businesses, it is actually a continuously evolving phenomenon that changes with technological advances. A recent article by Think with Google reports that the search interest for images of car brands’ products has increased by 37%, year-over-year (data from Google Trends).

This is just one example of the digital shift in car shopping and browsing. There are many nuances to the ways in which consumers search, locate, and buy their automobiles in 2017. Such information is a) critical to the profitability of auto dealers and b) the reason that DaBrian Marketing Group is live-streaming of a special seminar from fellow marketers at Google’s headquarters.

Attendees of the event benefit from an additional Question & Answer session about the exclusive qualitative lessons and quantitative figures from Google. The team of digital marketers will openly discuss the factors that must be considered when creating and implementing a digital marketing strategy for the automotive industry.

Interested auto dealers, resellers, mechanics, repair companies, and service providers are highly encouraged to attend this event as the agency offers exclusive insight for the digital marketing landscape.

To attend, simply register online in seconds. Lunch will be provided by DaBrian Marketing Group.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original and strategic digital marketing solutions for businesses. The team at DaBrian Marketing creates brand awareness, increases lead-generation, and identifies insights that improve sales growth. Services include web analytics, creative design, digital branding, pay per click (PPC) advertising, search engine optimization (SEO), social media marketing, and web design. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

DaBrian Marketing Group Hires Nick Davies as Web Designer

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Nick Davies contributes his expert-level knowledge, skills, and abilities to creating and implementing web designs, photography, and videography for clients of DaBrian Marketing Group, LLC.

1 March, 2017 (Reading, PA) – DaBrian Marketing Group, LLC hires Nick Davies as the full-time Web Designer to collaborate with rest of the agency’s team members to create diverse digital marketing materials for clients.

As a graduate of Full Sail University with a Bachelor of Science degree in Computer Science & Graphic Design, Nick delivers creative ideas and innovative work to the team at DaBrian Marketing. His daily tasks include formulating new designs for clients’ websites and downloadable content, creating and implementing photography into advertising campaigns, as well as filming and editing video marketing.

Nick operates as a valued member of the Creative department at DaBrian Marketing. He most often collaborates with the Creative Director, the Copywriter, and the Inbound Marketing Manager to ensure that all visual elements of clients’ digital marketing match their goals and generate profitable results. This involves Nick in every stage of the development of marketing materials – from brainstorming, to web design, to copy fitting, to implementation.

A welcomed new addition to the office, Nick gave the following statement:


“I’m excited to be part of the DaBrian Marketing team and I am looking forward to creating some great work with them.”
With additional experience in print design and social media marketing, Nick is a flexible team member that aids in not only designing websites but also the materials that lead users to those websites. This results in a consolidated, streamlined creative process for the rest of DaBrian Marketing’s team. Whether it is a printed brochure, a paid advertising campaign, a promotional eBook, a fun video, or an entire website, Nick devotes his unique and varied skill-set to the collective efforts of DaBrian Marketing Group, LLC. This allows the digital marketing agency to create work that increases brand awareness and improves user-experience.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

DaBrian Marketing’s New Year’s Resolution For 2017

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With a new year comes new and exciting opportunities. At DaBrian Marketing, we’re committed to constantly improving our internal efficiencies, as well as your business’ digital marketing efforts. This year we asked members of our team (including the furry ones ?):

What’s your professional New Year’s resolution?

 

“Get my certification in Quickbooks. Help contribute to the efficiency overall at DaBrian Marketing Group.”

“Simplify and improve the efficiency of meetings to allocate more time to take actions!”

“Learn basic Java Script for PPC Automated Scripting and achieve Bing Partners status for DaBrian Marketing Group”

“Dominate the local market through various Local SEO methods, especially local link building/earning. Improve both our’s and our client’s video marketing efforts. Continue to obtain certifications and accomplishments related to SEO.”

“Earn three or more additional social media/inbound marketing certifications. Stay knowledgeable with the latest trends for social media, email, and video marketing. Find the best possible opportunities for each of our clients and DaBrian Marketing to get the most exposure on their social media platforms. I want to see our efforts go viral!”

“Explore new possible methods and strategies to help further improve our efficiencies as an agency, and the communication amongst clients.”

“Continue to develop my skills in graphic design and web coding.”

“Expand my education in HTML, HTML5, PHP, Javascript and responsive web design as a whole. Help our team become more efficient with client & internal processes. Also, being more involved in blogging and social media.”

“Finally catch my tail.”

“Be a better boy.”

“Expand the reach and visibility of the company & service offering while consistently differentiating us from the competition.”

What’s your New Year’s resolution for 2017? Tell us in the comments below!