What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to a variety of single-variable test samples in order to improve response or conversion rates. An example would be to test two different subject lines of an email campaign. A/B testing …
In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I believe that there is a real need for our industry to identify and support a serious certification program; however, I have not seen any organization dedicated enough to establish themselves as an …
Most businesses utilize email marketing as a marketing tactic to cross sell new business or for retention purposes.It is pretty rare for an organization to develop a comprehensive email marketing strategy to increase subscription, cross sell, etc that goes beyond email marketing and the basic email metrics.Some email marketing solutions even provide industry averages for …
