If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …
We’ve all had at least one poor team meeting experience…you know the ones I mean—you leave the conference room and have no idea what just happened or why you were forced to experience it. Though it might seem far-fetched, it is possible to have a great meeting experience! The recipe for better team meetings is …
In a traditional sense, the concept of crowdsourcing has been used to complete a specific task by utilizing a vast workforce. Whether the task involves funding a project, solving a complex problem, or even finding a missing person, the operation is the same – bringing together myriad resources in minute amounts to achieve substantial results. …
Several types of Project Management exist… Traditional, Critical, Lean, Extreme—you name it. The field of project management has only “been around” since the late 1960’s (speaking of the 1960’s, did you see last week’s Mad Men themed blog?) and, as such, is still constantly being altered/bettered. Regardless of what type of project management works best …
As an addict of the AMC series “Mad Men,” I’ve been thinking about what Don Draper would say about my digital agency and today’s advertising industry. If you don’t know, Don Draper is the Creative Director and a founding partner at Sterling Cooper Draper Pryce ad agency in the show. The series is based on …
Email marketing plays a major role in any digital marketing strategy. According to a Forrester report, repeat customers tend to be more heavily influenced by email. Email allows you to reach out to customers, gain increased visibility with prospects, or share your latest news and promotions. When done correctly, email marketing platforms bring together a host …
We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing landscape has really changed over the past decade and it’s about to get a mobile face lift and whole lot more in 2013. Below are my top five recommendations for bank & credit …
It’s safe to say that the “Mobile Marketing Revolution” is in full swing. To offer a bit of perspective, think about this: Mobile web usage is expected to surpass traditional Desktop Internet browsing by 2015. It’s clear–smartphones and tablets are on the fast-track to ubiquity, and a lot more marketers are starting to catch on …
Everyone wants something for less, but as a business owner, you’re consistently trying to increase sales and improve profit margins. So, the question is: What are the most effective ways of achieving these goals? In my opinion, the integration of business systems or solutions is one of the most under-utilized elements toward achieving these goals. …
