Menu

Home Services

DaBrian Marketing Assists The Uhrig Companies With Digital Marketing

by Leave a Comment

Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.
Uhrig Construction Website
Uhrig Construction's New Website
The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.
Uhrig's Professional Painting & Paperhanging's New Website
In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:
“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”
Hannahoe Painting's New Website

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

5 Plumbing Marketing Ideas to Grow Your Business

by 19 Comments

Within 5 miles of our office, there are 12 plumbers. All of which appear in the local search results, but none of them clearly differentiate themselves from the others. While plumbers may be experts when it comes to fixing broken pipes and unclogging drains, many fall short of marketing their business to allow their customers to find them. Get your plumbing business flowing in the right direction with these 5 marketing strategies.

#1 - Tighten The Bolts of Your Brand

You can’t fix a plumbing issue without tools, and you can’t build a business without a brand. The building and foundation of your brand is essential for success and local awareness. Define your plumbing company by clearly stating what makes your organization different and create a unique value proposition that will be the foundation for your plumbing marketing. Your brand must be consistent everywhere – from print to digital marketing. Brand guidelines, a set of standards for the design of documentation, signage, and any other form of other brand identifiers, will help to bring consistency.

#2 - Local SEO: Be the “Local Plumber Near Me”

Plumbing Marketing in Reading, PA

When it comes to search engine rankings, every business strives to be #1. What many don’t realize is that due to Google’s personalized algorithm, the top organic search results (for service related searches) tend to be businesses listed on Google maps.

To ensure your spot in the local pack, the content on your website should be specific to your service region and consistently show your name, address, and phone (NAP). In addition to on your site, this information should also be listed on your Google My Business. You should also include all of the services you offer within the region. This will help you to dominate in mobile searches and acquire positive reviews that will help you to stand out from the crowd.

You’re an Expert? Prove it With Plumbing Videos

Videos are an effective plumbing marketing tool because they can be placed on your website, local listings, social media, paid search, and more. Videos are a great way to engage your audience and provide relevant information. Create simple “how to fix” videos for minor issues, such as a clogged sink. You want to provide your customers with tips they can do themselves, without giving away everything and the kitchen sink.This will establish yourself as an plumbing expert and build your audience’s trust. Building their trust will improve new customer acquisition, extend brand reach and visibility via social sharing, link earning, and word of mouth, and increase your current customers’ willingness to give positive reviews and testimonials.

Target Your Customers With Paid Search Campaigns

When I search “plumber near me”, I see about 4 different plumbing companies running paid search campaign which appear before the maps and organic search. Paid search can be specific to your service region, banners, videos, text, gmail and mobile. It allows your company to be present when consumers are searching for your services. With remarketing, you stay top of mind as they make a purchasing decision.

Measure Campaigns and Adjust Your Plumbing Marketing

Just as you would test a pipe after fixing it, you need to make sure your marketing efforts are working. Invest in the measurement of marketing campaigns to reallocate budget to successful campaigns. Just putting Google Analytics on your website isn’t going to collect the necessary information. Most of the time, consumers are going to call you so you’ll need call tracking connected to Google Analytics and your marketing efforts. Look at the entire customer process and what marketing tactics impacted the decision. This will give you more context to make budgeting decisions.

Have a leak in your plumbing marketing strategy? Let us know in the comments below, or contact us today! For more information, subscribe to our newsletter.

How to Use Angie’s List, HomeAdvisor, and Houzz to Build Your Business

by Leave a Comment

As a part of the home services industry, people regularly open their doors to you and bring you into their living spaces. While many people may not consciously realize it, that action requires a certain level of trust. To enter any person’s home is to be trusted in one’s personal area of daily living.

To succeed in the home services industry, then, your target audience must know you. They must feel comfortable with your brand and your identity in order for you to be allowed into their lives (learn more on our industry page).

So, how are people hearing about you? If you are not active in the digital landscape, it may be difficult for you to answer that question.

With Angie’s List, HomeAdvisor, and Houzz, your business can gain significant brand awareness to gain leads and stay informed with customer-reviews. These home services resources are both popular and currently growing solutions for consumers to both rate and find service-providers. A recent article from FieldPulse reports that, as of 2015, Angie’s List has over 3 million paid memberships.

These platforms provide both consumers and businesses with opportunities to connect with each other and ensure that reliable, valid work is completed. This avoids situations like the one, below.

Home Services Marketing Agency in Reading, Pa

Angie’s List: Establish a Higher Level of Credibility for Your Brand

One of the hallmarks of Angie’s List is the ability for consumers to openly discuss the quality of service-providers. Angie’s List utilizes a BPA-certified review collection process that filters any fake reviews of home services businesses. Therefore, fellow consumers only experience genuine opinions from actual people that had work done by those hired businesses.

This is a prime opportunity for your business to get maximum exposure of your high-quality offerings and completed projects. Find your business and claim your profile to get further insight into reviews of your work and consistently improve for better quality.

Positive experiences with your brand will most likely generate more positive experiences and profitable leads. Fellow consumers will see positive reviews; and, they may be more willing to trust you. Likewise, you will understand exactly what customers currently love about your services.

Do not underestimate the power of customer-reviews. Ironically, they operate as non-paid advertising for your business. And, they definitely make a difference to people. Even in 2014, a study by BrightLocal found that 88% of consumers reported that they equally trust online reviews and personal recommendations. Read the article from Think with Google that reports this statistic.

Overall Benefit for Your Business:

Your presence on Angie’s List creates a signal that your brand highly regards customers’ opinions. For those that are searching for help with their home improvement, repair, landscaping, home pet care, or a host of other needs: this signal makes you relevant to their current situations. This ultimately increases your credibility in the minds of your target audience because you value people’s feelings.

How to Use Angie’s List to Grow Your Business

HomeAdvisor: Generate Meaningful Interactions with Customers

Whereas Angie’s List can be seen as a valuable resource for consumers to obtain advice and recommendations for service-providers, HomeAdvisor is a tool that connects home services businesses with searching consumers. It is important to note that Angie’s List also offers this capability; however, this is not the primary focus of that platform.

In this way HomeAdvisor has an equal but also separate benefit than Angie’s List. Both of these platforms assist consumers; but, HomeAdvisor serves as a direct link between your business and a consumer that needs your help.

This home services resource allows your business to create a personalized profile that utilizes your specific business-related needs to meet consumers’ demands. People that use HomeAdvisor to find reliable home services businesses for their projects will be matched to your business as a function of availability, desired work to be completed, location, and other relevant factors.

Specifically, the platform walks searching consumers through the process of choosing a service-provider to get them the best possible help for their particular situations.

As a result of HomeAdvisor’s program, the quality and profitability of your interactions with consumers may increase. HomeAdvisor works to make sure that you, as the service-provider, and a consumer, as a person that needs a service, have the same goals to make more sales and loyal customers. There is significantly less ambiguity about the type of service that people need or the kind of work that you offer.

Overall Benefit to Your Business:

HomeAdvisor serves your business as much as it serves consumers. Where people gain the benefit of faster help for their projects, you gain the benefit of meaningful interactions with those people.

How to Use HomeAdvisor To Grow Your Home Services Business

Houzz: Increase Your Reach & Visibility in a Consumer-to-Consumer Network

Although it is not yet as well-known as Angie’s List or HomeAdvisor, Houzz is a growing social media platform that offers a digital community of both service-providers and consumers. Similar to both Angie’s List and HomeAdvisor, Houzz does allow direct communication between consumers and service-providers.

However, the particular advantage of Houzz is the ability of consumers with home improvement projects to discuss options, styles, and service-providers with each other. Houzz also allows users to read recommendations and receive information about current trends to generate ideas for their homes and gardens.

This is an interactive experience that does not simply entail a searching consumer that reads a review of your business’ completed projects. Rather, Houzz provides a lively and behavior-based space in which people can converse about a variety of home-related products and services.

You can become a part of that conversation to reach your target audience. Beyond the abilities that Houzz offers to consumers, this platform offers profiles for service-providers to actively gain visibility for their brands. You can publish photographs of your work to function as case studies wherein you solve customers’ problems with high-quality solutions. Solve those problems, quickly, by actually selling your products on Houzz.

Participate in consumer-to-consumer conversations to give clarification and expert-level guidance for their complex projects. Additionally, Houzz allows you to collaborate with your customers through digital interactions and the sharing of electronic documents.

Overall Benefit to Your Business:

As a social medium, Houzz gives your home services business the reach that you need to secure members of your target audience through direct interactions. Secondly, you receive visibility that gets you increased brand awareness through visual evidence of your work and the ability to sell your products.

Build Even More Trust in Your Home Services Business

The digital marketplace is a landscape that allows both consumers and service-providers to interact, discuss projects and needed work, as well as get that work accomplished. Three effective tools or resources that help your business to generate digital brand awareness are Angie’s List, HomeAdvisor, and Houzz.

While each of three home services platforms offer distinctive benefits, all of them grant you the enhanced ability to get your name in front of the consumers that need you, now.

Need Help Optimizing Your Profiles On These Platforms?

Tell us about your needs in the comments, below. Learn more with constant digital marketing advice when you follow our Facebook and Twitter accounts.

Which Social Media Sites Are Right For Your Business?

by Leave a Comment

For 2016, Statista reports that 78% of U.S. Americans have a social media account. You can assume that most of your customers, clients, and employees are all part of this percentage (because really, who doesn’t actually have a Facebook?). So, reaching your customers through social media marketing should be easy… right? Not exactly. Most of us aren’t on every social media platform, so picking any random one will not guarantee you’ll reach the right people. Utilize the ones that your industry’s audience frequently uses while creating a social media marketing strategy to raise brand awareness and connect with your customers.

Let’s find out. Are you using the right social media channels for your industry?

Home and Garden

Within the home and garden industry, your job is to create a beautiful space for your customers. This should easily be carried over onto your social networks. A unique social channel that works extremely well to aid in becoming a thought-leader of this industry is Pinterest. Pinterest is essentially a way to organize your innovative ideas and thoughts. Whether you design home decor or landscaping, you can create specific Pinterest Board’s based on certain areas of the home or by specific locations. Better Homes and Gardens has created 185 today of everything from holiday boards, to casserole dishes, to one called “Let’s Get Organized.” Users can follow the page itself or only the boards that pertain to them.

Pinterest Boards - Social Media Marketing
Better Homes and Garden Pinterest Boards: https://www.pinterest.com/bhg/

Hospitality

Instagram works great for companies who offer entertainment, lodging, and tourism locations. It is used for sharing a feed of videos and pictures that can be edited directly on the application. One piece of advice when creating a strategy for Instagram is to maintain the same look throughout each post. This could be one particular filter or border for every picture you post. While this is not essential, it does help with brand consistency. Staples, an office supplies company, simply adds their branded Staples’ name to the right-hand corner of each image.

Maintaining Brand Identity on Instagram - Social Media Marketing
Staple's Instagram Account: https://www.instagram.com/staples/

Non-Profit

Most non-profits have a lot of freedom on how to promote their services. Snapchat offers a lot of room for customization and building brand awareness that can definitely be taken advantage of. First off, a non-profit location could design a geotag that can be used by its guests when they visit. This will allow friends and families to see where they are volunteering and visiting. Another idea would be to allow a few departments access to the Snapchat account. If it is an Animal Rescue League, the head of the cat room, kennels, and any other department can easily share the adoptable animals and the day-to-day routine of what it’s like to work there.

Snapchat for Businesses and non-profits
Snapchat Photo from: 11 Reasons Why PETA’s Snapchat Game Is on Point

Ecommerce and Retail

Ecommerce and retail businesses where you are selling a variety of products should be simple to run Instagram, Snapchat, or Pinterest for. Michael Kors, an apparel and accessory retail store, sticks to a common theme for a certain period of time. The company will take a seasonal color or pattern and promote it in roughly 8-12 photos before moving on to another one.

How to use instagram for businesses
Michael Kors’s Instagram Account: www.instagram.com/michaelkors

Social Media Marketing Takeaways

While this blog is focused on one particular social media platform per industry, you should never only devote your time to only one social media platform. Take the time to create a plan for a few social media accounts that will work best for you company and will reach your target audience. Common social platform, such as Facebook and Twitter, are two platforms that any industry should be utilizing since they are the most common for all demographics and businesses.

If you do not know how to begin with social media marketing or have any other questions, let us know in the comments below, or contact us today!

Expand Your Home and Garden Business With Digital Marketing

by Leave a Comment

Digital Marketing comes in all shapes and sizes. For those with businesses in the home and garden field, there lies a recognizable opportunity for your business to grow and bloom with digital marketing. Email marketing, Pay per Click (PPC) advertising, and social media can all positively impact your business if you develop the right niche and utilize the right tools to do so.

Home and Garden

How Can Email Marketing Help with Sales?

According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. By implementing email marketing, you can reach all of your current and potential customers while sharing the latest and greatest news and promotions your company is offering. Say you’re a lawn care business and your company is promoting a seasonal special, “20% off Lawn Care Services.” By adequately utilizing email marketing, your current and potential customers will be able to access your promotion all within the click of a button. Along with sharing promotions, emails marketing allows you to successfully measure your campaign and the performance on lead generations or sales.

Are you taking advantage of all Social Media has to offer?

If you are not taking advantage of social media, then you need to get into the game! Social media is the quickest and most cost effective way to share new products and showcase projects or work that you have just completed. Social media allows your business to directly interact and engage with customers, which now goes both ways as well. Your customers are able to reach you with any of their questions in a timely fashion. The personal touch you include in your social media pages will help humanize your brand and allow you to reach a whole new audience.

Can PPC help attract the right audience?

Email marketing and social media are great for showcasing your promotions or new products, but if you want to attract customers searching online for specific products or services you offer, then Pay per Click (PPC) is the way to go. Pay per Click (PPC) allows you to connect with the right customers across all platforms and devices, makes sure your ads are shown in the right place at the right time, and easily tracks and measures how your campaign is performing.

Whether you want to promote a special offer or showcase a finished renovation, having an effective digital marketing strategy can help your business blossom into a marketing producing machine!

Contact us and learn how DaBrian Marketing can help your business flourish.