With several algorithm changes in the past years, the definition and primary focus of Search Engine Optimization (SEO) has changed immensely. These changes have caused confusion amongst many business owners. Although many businesses understand the importance of SEO and have benefited from it, few are aware of the process that goes into it. Most believe …
Okay, so you’ve had Google Analytics for years and you’re collecting data – but when was the last time that you performed a Google Analytics Audit for your website? Actually updated your Google Analytics account to streamline data collection, align to your current (and possibly future) goals/objectives, and verified that only approve employees have access …
This week, DMG’s Principal Owner Daniel Laws was featured as a Web Analytics World guest contributor with his “Mobile Analytics Guide for Mobile Websites.” Daniel walks you through the necessary steps to capturing the meaningful data you need to make informed decisions surrounding your mobile website. Check out the featured blog in full at: http://www.webanalyticsworld.net/2015/02/mobile-analytics-guide-for-mobile-websites.html This …
Danny Laws, our principal owner, senior digital strategist, and chief dreadlocks connoisseur, covers his top tips to adopting mobile analytics*. Learn to get your strategy in gear, your solutions configured, your reporting streamlined, and more!https://www.youtube.com/watch?v=MrZ4lgPR4jc Transcript Hi, my name’s Danny Laws. I’m the principal owner of DaBrian Marketing Group. I’m also one of the co-chairs with …
You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all that rich content are bound to get you heaps and heaps of…results. Okay, let’s stop there for a second. The thing is, email is caught between two really important areas of marketing—technology and audience. …
Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to inform how you collect or report on the data. This reason needs to be logical and ultimately impact your bottom line as well as multiple departments or individuals within a company. What …
Defining Sequential Messaging If you’re a follower of @DaBrianMarket or @DanielLawsJr, you have most likely seen our past tweets about sequential messaging. Sequential Messaging is generally a technique where messages are recorded in a preset order and executed individually based on the each activation of a device (tablet, smartphone, etc.). So, What’s the big deal …
We live in a world that is increasingly obsessed with touch devices ranging from smartphones and tablets to smart refrigerators. As I write this blog Apple’s Tim Cook is showing off their latest and greatest devices and iteration of iOS at their developer’s conference. It is pretty safe to say that touch devices are not …
Google Analytics provides ample documentation discussing their various code libraries. However, for someone just starting out, this information can be overwhelming. Even a Google subject can yield millions of results. So to simplify things, let’s start at the very beginning. What is an API? API stands for Application Programming Interface and is used to describe …
